There’s no point having the best event, put on by the best people… and no creative vigour behind marketing it.

Marketing is one of the crucial activities of many organisations – but traditional marketing can be outdated and effective if not applied with creative finesse.

We at Ticket Tailor want to help out with this problem by showing event organisers some great examples of viral and guerrilla marketing that can be applied to their events.

Behold!

Publicly Stuntin’

The term ‘Publicity Stunt’ can conjure up images of poorly executed campaigns to slingshot a company into the awareness of society. Often controversial, these can be a risky tactic. But providing they are well thought out, they can also be the best idea you ever try out to market your event.

Freaky Flyers

Who says flyers have to be a rectangle with (heavily photoshopped) beautiful men and women to promote your event? Why not involve masses of colour, perhaps even a little humour, to make your flyer stand out and stick in people’s minds. Flyers have been shaped like clouds, swords and even apples – so nothing is off limits.

Props, Props and More Props

Props can be reminiscent of magic shows for kids, but they can draw positive attention to your event. Perhaps a giant disco ball on a busy high street isn’t suitable but thinking up something small in size, but big in impact, might just do the trick. Props have included life sized chocolate bars, pint sized cars and even wigs for puppies.

Stickers!

Yes, that’s right. Something as simple as stickers can make your event stick out like a well manicured thumb (see what we did there?). It’s a proven fact that everyone loves stickers, so why not give us what we love? Stickers are fantastic for creating illusions on surfaces, so why not give them a try.

That’ll be… £0.00 please

Free stuff is a great way to pull lots of people in, not just students. In difficult times, offering free gifts with your marketing is a sure winner. If your freebies are branded too, that’s extra point in your favour. Try giving out useful stuff like USB drives or tasty stuff like sweets – you’ll soon get people talking about your event.

It’s always useful to find out little pointers about how to make your event bigger, better and more cost effective. If you sell tickets online or promote events, here’s 8 twitter accounts you can’t afford not to follow. Click their names to go to their twitter pages.

Event Magazine

Want to keep up to date with all the news from the event industry without much effort at all? One click will allow you to do just that. Event Magazine’s twitter feed brings you the best stories about the latest goings on your industry – keeping you on top of your game at all times.

Angels Den

Looking to grow you events empire? Following Angels Den could certainly help. Having a directory of the best networking and investment opportunities – fed straight to your twitter homepage, no less – is something no events entrepreneur should miss.

Twestival

The festival organised for twitterers, by twitterers. But there’s more to it than that. These guys aim to make a real difference with social media. Having raised over $1.75 million for commendable causes, every eventster with a big heart or philanthropic streak should get following!

Julius Solaris

The founder of the most useful event blog is most fitting – event lovers don’t get much better than this. Sharing trends for the future and tips for the present, following Julius’ is great way to keep up to speed with the best of practices for event organising.

Joe Bludgen

Hammering the costs of your event down is never easy. What is easy, though, is following the man who aims to make your events as cost effective as possible. Joe Blunden’s shares the some of the best ways to generate more revenue, promote yourself more effectively and put on the best events you can.

Paul Cook

Want an oracle for events? It comes in the form of avid event twitterer Paul Cook. His philosophy is connecting event ideas to knowledge and following his twitter account will help you do just that.

Jeff Hurt

Jeff uses twitter to give you the complete guide to using twitter for your events. With social media at the dominant level that it is, it’s crucial to use it to your advantage. If, miraculously, you’re not interested in getting the best from social media, you should follow for one simple reason… He has an excellent cartoon moustache.

Ticket Tailor

Whilst your on a following spree, why not follow us too? We’ll keep you up to date with some of the best events resources – and bring you news about our booking-fee free ticketing software.