Event organising: it’s exciting and nail-biting – but it can also be very nerve racking.
Will to many people come? Will nobody come? Will people talk about it for years to come? Will people want to come back? How much will it cost?
Dealing with these questions can be tough, so here’s a few tips to get you off the ground.
You do too much, you’re not superman you know
- Like they say, two heads are better than one.
Getting help in is always great – they’ll be able to advise you on what works and what doesn’t, give ideas on how to advertise your event, who to invite and what to charge. Most importantly, they’ll be able to split the stress with you.
Small and Informal now, Glastonbury later
- Ambition is great but when it comes to your first event, start small.
Things can easily spiral out of control if you don’t have much experience with event planning. Also, starting small means you can learn from any mistakes you might make – without too many dire consequences.
- Don’t leave booking to the last second
Thursdays, Fridays and Saturdays are the party days so book your venue early as there’s a good chance there’ll be a waiting list. Don’t forget to allow for sufficient numbers. It’s much harder to under-book and add numbers later than to overbook and cancel.
Let Facebook & Twitter be your party planners
Use social media to attract people to your event – but don’t over do it. No-one likes being bombarded with invites 24/7.
One way to ensure that you’re not seen to a spammer is to have others get the word out there with you. Let your mates recommend your event. People are much more receptive to word of mouth marketing – and your event can reach more people.
Always have your contacts details on invites, whether they’re online or printed. Personalise your invites too – we all like to feel especially welcomed.
Keep a hold of your purse strings
- Events can go over budget in the blink of an eye.
Many experienced organisers never know whether they’re going to make a profit on their events. So it makes sense to keep a close eye on the money you’re spending.
You might sell £300 worth of tickets and the venue only costs £100 – you’ve made a profit, right? Not always. Remember to factor in opportunity costs. This involves insurance, bar charges, petrol and booking fee’s you’ll pay for selling tickets (unless you’re using Ticket Tailor of course!)
Don’t forget – always have a contingency fund to prepare for possible refunds.
Whilst at the Event
Remember, it’s your event and you’re in charge. If someone is disrupting your event ask them politely to leave and don’t let it phase you!
Our final tip… Enjoy yourself!
No use putting in all that hard word without reaping the rewards!
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