The cost of living crisis has hit both businesses and individuals hard. As an event organiser, this has potentially left you in a tricky position. How do you cope with higher running costs, when you’re all too aware that your customers are struggling too? 

The fact is, a lot of event organisers will need to increase their ticket prices to cope with the rising cost of… well, pretty much everything (travel, energy bills, materials, suppliers… we feel your pain!). 

The key, then, is to raise prices sensitively, in a way that won’t damage your brand or alienate customers. Fostering a sense of ‘we’re in this together’ can go a long way here. As can focusing on more practical factors, like being super diligent when it comes to deciding exactly how much to increase ticket prices by. 

Let’s take a closer look 👀👇.

As an expert in a specific field, designing your own course can be an excellent way to diversify. Not only can it open up a new line of profit for your business, it can connect you with new audiences, and help you find more fulfilment in your work. 

If social media’s anything to go by, there’s definitely a demand for this stuff. From seasoned make-up artists offering to teach the tricks of their trade, to psychologists offering courses to overcome specific life challenges – the possibilities are vast. Ready to take your own piece of the pie? We cover all you need to know in this guide.

Tip: Ticket Tailor is the best-loved ticketing platform for businesses, creatives and educational institutions. Check out how we can help you scale your business with seamless course ticketing >