Pride event creators tell us why Pride matters more than ever in 2024

Pride event creators tell us why Pride matters more than ever in 2024

2024’s Pride events are set to kick off in all their technicolour glory. As event creators gear up all around the world for their incredible celebrations of diversity, inclusion, and unity, we chat to two who are keen to share why Pride has always been, and is still so important.

There are some really powerful insights here – well worth a read if you’re interested in Pride, and what motivates those who make it happen 💪🌈.

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5 powerful ways ticket dependencies can supercharge your events.

5 powerful ways ticket dependencies can supercharge your events.

Ticket dependencies on Ticket Tailor allow event creators to make sure that certain tickets can only be purchased together with other ticket types. For example, you can make sure that child tickets can only be booked with an adult ticket for your family event. 

Keep reading to discover five use cases, and learn how you can make the most of this advanced ticket setting.

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Summer celebrations from around the world to inspire your events calendar

Summer celebrations from around the world to inspire your events calendar

The summer season sees a plethora of amazing celebrations and traditions take place across the globe. Learning about these can give you much-needed inspiration as an event planner. Perhaps you’re part of a PTA and always looking for interesting themes for your next fundraiser. Or maybe you’re a community event planner looking for ideas for your next cultural festival. 

Whatever your event planning goals, we’re sure you’ll find plenty of intriguing and exciting inspiration in this quick round-up of summer celebrations from around the world 🌍.

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How an attorney turned their dream of owning a winery into a thriving, multi-venture reality

How an attorney turned their dream of owning a winery into a thriving, multi-venture reality

In this client spotlight, we speak to Amy LaBelle, founder of LaBelle Winery and all-round inspirational human. With tales of how she gradually learned the art of winemaking on the side of her “day job” as an attorney, to then end up owning a thriving, multi-location winery business – this is a true lesson in dream pursuit. And there’s no denying that the result of said dream – LaBelle Winery – is more than a little bit impressive. 

Based in Amherst, New Hampshire, its flagship location sprawls no less than 20,000 square feet. The winery, which also has a second location in Derry, NH, is the producer of an array of delicious, award-winning wines. But that’s not all – far from it in fact. The LaBelle Winery business also encompasses two award-winning restaurants, a 9-hole golf course (plus 18-hole mini golf course)... and an impressive weddings and events offering. Then there’s its gorgeous artisan marketplace. And (because why not?) a highly successful, annual Christmas lights display, aptly named LaBelle Lights. Not forgetting a whole host of public events, from wine and cheese pairing classes to murder mystery dinner parties. 

What’s perhaps most impressive is LaBelle Winery’s commitment to giving back. The business has helped over 2,000 charities since opening its doors in 2010.

Read on for our inspirational chat with Amy. There’s so much to learn here 🍷💫.

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Earth Day 2024: 5 sustainability insights from inspirational event pros

Earth Day 2024: 5 sustainability insights from inspirational event pros

Each year, Earth Day seeks to remind us of the importance of looking after our planet. Through its various initiatives, the movement raises awareness, inspires change, and helps us forge a deeper connection with nature.

Discover 20 Earth Day ideas for event planners >

Proud to be a B Corp, we’ve always believed businesses should balance profit with purpose, and have a crucial role in making the world a better place. Which is why we’re really thrilled to see so many inspiring, sustainably-minded event pros on the Ticket Tailor platform. A big perk of our job is that we regularly get to chat with these guys – learning all about their events, their sustainability practices, and their goals for the future.

In celebration of Earth Day 2024, we round up some of the incredible insights we’ve garnered from these knowledgeable event pros in recent years. Let’s get stuck in 🌍.

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How to sell out your festivals this summer season 

How to sell out your festivals this summer season 

It’s no mean feat to organise a festival – but you already know that. What you’re interested in is how to drive sales so your festival sells out. How do you ensure the word gets out about your event? And how do you build enough hype so that your festival is a serious contender for the season’s competition?

The secret lies in forward-planning. When you give yourself enough time to devise and run a range of promo strategies, you stand a much better chance of selling every single ticket. 

With that in mind, here are some of the best sales-driving strategies to employ as a festival creator 👇.

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Introducing our Climate Impact Tracker: See your real-time ticketing carbon emissions and climate charity donations

Introducing our Climate Impact Tracker: See your real-time ticketing carbon emissions and climate charity donations

Ever wondered about the environmental footprint of your ticketing? Today we’re launching our new Climate Impact Tracker! 

Now, you have the power to track carbon emissions from your ticket sales, right from your dashboard overview. You’ll also see the donations we make to our climate charity partners (more on this below). We hope this increased visibility inspires further actions towards climate responsibility.

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8 awesome event industry B Corps to know about and get inspired by

8 awesome event industry B Corps to know about and get inspired by

If you’re familiar with Ticket Tailor, you’ll know that we’re a proud B Corp. No idea what we’re talking about? Whizz over to our guide to B Corporations, then head back over to read this article!

It’s safe to say that we’ve loved every second of our thrilling, challenging, and eye-opening B Corp journey so far. And that we’re generally very passionate about being a part of this awesome community, and all it represents.

With this in mind, we wanted to shine the spotlight on a selection of event industry B Corps, which could be really inspirational to event creators on our platform and beyond.

Perhaps you’re looking for ways to make your events more sustainable. Or are wondering how others in the space balance profit with purpose. If so, we’re sure you’ll find some really useful information – and inspiration – in this quick round-up of event industry B Corps. Let’s go 👀👇.

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IWD 2024: 'Invest in women: Accelerate progress’ – 5 women-led events selling tickets on Ticket Tailor

IWD 2024: 'Invest in women: Accelerate progress’ – 5 women-led events selling tickets on Ticket Tailor

Women are breaking barriers, shattering glass ceilings, and creating communities that foster growth, connection, and success. As we celebrate International Women's Day (IWD) 2024,  it's the perfect moment to shine a spotlight on five incredible organisations that champion the cause of women's advancement. These trailblazing businesses have chosen Ticket Tailor as their ticketing platform to power events that not only inspire but also pave the way for a brighter future.

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How to get the most out of video marketing as an event creator 

How to get the most out of video marketing as an event creator 

Most of us are familiar, by now, with both the power and usefulness of great video. Whether it’s a YouTube tutorial, hilarious TikTok clip, or live product review – there’s no denying we lean on this medium for a multitude of purposes each and every day.

So – how does that translate to you, an event creator looking for greater success? The topic of video marketing can get pretty overwhelming, with reams of information offering up a plethora of techniques, stats, and do’s & don’ts. 

Enter: this quick guide, tailored specifically towards event creators. (And the best bit, you don't need expensive equipment or tons of video experience to get started.)

We’ve sifted through the latest video marketing trends, and have put together a targeted list of actions you can take to use video marketing to your advantage as an event organiser. There’s no better time to get familiar with this topic – as video is set to be one of the key marketing trends for 2024.

Keep reading for our top tips on mastering video marketing for your events 👀👇.

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