How to sell out your festivals this summer season 

How to sell out your festivals this summer season 

It’s no mean feat to organise a festival – but you already know that. What you’re interested in is how to drive sales so your festival sells out. How do you ensure the word gets out about your event? And how do you build enough hype so that your festival is a serious contender for the season’s competition?

The secret lies in forward-planning. When you give yourself enough time to devise and run a range of promo strategies, you stand a much better chance of selling every single ticket. 

With that in mind, here are some of the best sales-driving strategies to employ as a festival creator 👇.

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Introducing our Climate Impact Tracker: See your real-time ticketing carbon emissions and climate charity donations

Introducing our Climate Impact Tracker: See your real-time ticketing carbon emissions and climate charity donations

Ever wondered about the environmental footprint of your ticketing? Today we’re launching our new Climate Impact Tracker! 

Now, you have the power to track carbon emissions from your ticket sales, right from your dashboard overview. You’ll also see the donations we make to our climate charity partners (more on this below). We hope this increased visibility inspires further actions towards climate responsibility.

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8 awesome event industry B Corps to know about and get inspired by

8 awesome event industry B Corps to know about and get inspired by

If you’re familiar with Ticket Tailor, you’ll know that we’re a proud B Corp. No idea what we’re talking about? Whizz over to our guide to B Corporations, then head back over to read this article!

It’s safe to say that we’ve loved every second of our thrilling, challenging, and eye-opening B Corp journey so far. And that we’re generally very passionate about being a part of this awesome community, and all it represents.

With this in mind, we wanted to shine the spotlight on a selection of event industry B Corps, which could be really inspirational to event creators on our platform and beyond.

Perhaps you’re looking for ways to make your events more sustainable. Or are wondering how others in the space balance profit with purpose. If so, we’re sure you’ll find some really useful information – and inspiration – in this quick round-up of event industry B Corps. Let’s go 👀👇.

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IWD 2024: 'Invest in women: Accelerate progress’ – 5 women-led events selling tickets on Ticket Tailor

IWD 2024: 'Invest in women: Accelerate progress’ – 5 women-led events selling tickets on Ticket Tailor

Women are breaking barriers, shattering glass ceilings, and creating communities that foster growth, connection, and success. As we celebrate International Women's Day (IWD) 2024,  it's the perfect moment to shine a spotlight on five incredible organisations that champion the cause of women's advancement. These trailblazing businesses have chosen Ticket Tailor as their ticketing platform to power events that not only inspire but also pave the way for a brighter future.

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How to get the most out of video marketing as an event creator 

How to get the most out of video marketing as an event creator 

Most of us are familiar, by now, with both the power and usefulness of great video. Whether it’s a YouTube tutorial, hilarious TikTok clip, or live product review – there’s no denying we lean on this medium for a multitude of purposes each and every day.

So – how does that translate to you, an event creator looking for greater success? The topic of video marketing can get pretty overwhelming, with reams of information offering up a plethora of techniques, stats, and do’s & don’ts. 

Enter: this quick guide, tailored specifically towards event creators. (And the best bit, you don't need expensive equipment or tons of video experience to get started.)

We’ve sifted through the latest video marketing trends, and have put together a targeted list of actions you can take to use video marketing to your advantage as an event organiser. There’s no better time to get familiar with this topic – as video is set to be one of the key marketing trends for 2024.

Keep reading for our top tips on mastering video marketing for your events 👀👇.

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How to make your events more accessible

How to make your events more accessible

Making events accessible is an important move for any event creator. But the process can feel overwhelming at first – especially when you don’t have much knowledge around the subject. To help you navigate this important topic, we’ve paired up Hannah Cox at Betternotstop and Manuela Cook from the Royal Association of Deaf People (RAD) in putting together this guide 😀.

For a bit of context, 16% of the global population have a disability, rising to one in every four people across the EU. With this in mind, it’s important to take accessibility seriously, so as not to discriminate against those who may struggle to attend your event if the right measures aren’t in place. Read on for all you need to know.

Tip: You might also find our guide to taking your event sustainability efforts to the next level interesting 👀.

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Event ideas that we loved from Chinese New Year 2024 (and that will inspire you for 2025)

Event ideas that we loved from Chinese New Year 2024 (and that will inspire you for 2025)

Chinese New Year is a time to banish evil spirits, worship ancestors, welcome new beginnings and – of course – feast with family and friends. So infectious are the vibrant colours, costumes, and legends associated with this cultural celebration, that people all across the globe join in with their own take on Chinese (or Lunar) New Year.

This year has been no different; here at Ticket Tailor, we’ve seen a host of amazing celebrations taking place – from the ultra-elegant to the educational, creative and family-friendly. 

If you’ve already got your sights set on Chinese New Year 2025 – find all the inspiration you need from this round-up of awesome 2024 celebrations 💫 🐉 👇.

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How to plan a food festival

How to plan a food festival

Whether you’re an avid foodie, make your own produce, or simply like the idea of putting on a food festival for your local community – you’re in the right place. 

Planning a food festival can be an incredibly rewarding experience, helping you flex your event creation skills and even turn a tidy profit. Food festivals can also be a great way to raise money for charity – perfect if you’re looking for a creative way to give back.

Read on for all you need to know about creating a thriving food fest. 

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