March 2011 Posts

How West Sussex Opera sell tickets online

UPDATE 2016: We currently can’t support interactive seating plans.

West Sussex Opera (WSO) is the professional opera company of West Sussex serving international quality opera at locals prices. WSO was founded by artistic director Jon Grave (Tenor) to provide a platform for the stars of tomorrow.

When WSO needed to start selling tickets online they had some specific requirements and approached Ticket Tailor for help.

The WSO events take place in a seated venue and therefore they needed an interactive seating plan.  Ticket Tailor has a seating plan system built in so we just needed to customise this for their venue arrangement.  They have tiered pricing for their seats, where different prices apply to different areas of the plan.

WSO Seating Plan

In addition, WSO offer special ticket discounts when members or friends purchase tickets.  We set them up with code based discounts. People can now use the codes they have been given to apply the necessary discounts.  We have also enabled WSO to offer a group booking discount that knocks off 10% when 10 or more tickets are purchased.

In addition to all of this WSO get to take advantage of all the other benefits of Ticket Tailor including zero booking fees.  Here’s what they had to say:

“Ticket tailor have been quick, efficient, accommodating and very pleasant to deal with.  Customer response has been fantastic and it’s great to know there’s someone on the end of the line if you need them.  I have recommended them to other people and will certainly be using them again.”

Jon Grave, WSO

If you require a ticketing solution with interactive seating plans or special ticket discounts then give us a call today on +44 (0)207 193 7027 or email

Bullseyehub – The smart way to promote your events online

Promoting an event online is a time consuming process and there is so much to think about. To have maximum impact, you’ll have to post your listings on event sites, try to keep track of your email and SMS campaigns and maybe write updates for Facebook, Twitter and other social netoworking sites, among other things. All this takes time and keeping on top of it all is a difficult task.

If this sounds all too familiar, you will be pleased to hear about Bullseyehub – a smarter way to reach your customers online. Within one system Bullseyehub provide a whole bunch of useful tools to make online promotion easy, quick and more effective. Once you bring your ticket selling in-house with Ticket Tailor, it can be nice to have a helping hand with event promotions to ensure you maximise ticket sales.

So what does it have to offer?

  • Event broadcast submits your event to 40+ listing sites. You just need to enter your event details once, click a button and you are away. This increases your audience and also helps out with your natural search listings. Be sure to include you ticket links with your listings and this will be circulated across the web and help to drive ticket sales.
  • Email and SMS campaign management enables you to create, send and track your email and SMS campaigns. It also allows you to build a mobile web page for your event with polls and maps.
  • Social networking tools allow you to create all of your twitter and facebook updates for the week in one go and to schedule when they should be posted. Any retweets and replies are then automatically monitored.

All this saves a load of time. Now add their analytics on top and you can get a clear picture of how effective your campaigns are and understand more about your customers.

We recommend Bullseyehub. Not only will it save you loads of time and effort, but it works really well alongside Ticket Tailor. Just as Ticket Tailor makes it easy to take your ticketing in-house, Bullseyehub does the same with event promotion.

For a free demo, sign up here

How onswitch sell tickets online.

Onswitch are a company that offer market research, training, mystery shopping, business consultancy, marketing and project management. Recently they launched a training bus which travels around the country wehere people can buy tickets, board the bus and take part in the course. However they had a few special requirements that Ticket Tailor could help out with.

Avoid admin and paper
When selling tickets they wanted to avoid as much admin and paper as possible especially as they have an in-house challenge of being paperless within 12 months. As Ticket Tailor is a pre-built system that handles the administration involved of taking orders and only deals with e-tickets it already ticked the boxes.

Reward the early birds
Tickets go on sale months before the course takes place and onswitch wanted to reward customers who buy early with cheaper tickets. We set them up with discounts that deduct a certain percentage based on how early in advance they purchased the tickets. If a customers purchases a ticket 6 months in advance they can save £50, 5 months in advance saves £40, and so on.

Airline-style boarding pass
As a nice touch to their customers they wanted everybody who bought tickets to be issued with an airline-style boarding pass. We customised Ticket Tailor for them to ask for names of each ticket holder. When they complete their order the names and event details are used to create a unique board pass for each customer and emailed to the customer.

We also customised the ticket buying process to match their website to provide a seamless booking experience for their customers.

Now onswitch have a fantastic booking system that works exactly how they want it to without having to commission and support a bespoke system. Here’s what they have to say about using Ticket Tailor:

“When we contacted the staff at Ticket Tailor and explained our requirements we were pleased that the flexibility we required could be delivered all within a 2 week window.

“Because we like to be unique we requested Airline style boarding pass to be issued to our clients as an entry ticket ………..even this was no problem to Ticket Tailor and was delivered all within the 2 weeks as promised.

“We are extremely pleased with the support and service provided by TicketTailor that we would not hesitate to recommend the solutions to others.”

Donald Lambert, OnSwitch Ltd

If you are interested in selling tickets online with a platform that be customised to work the way you do, get in touch on +44 (0)207 193 7027 or click here to sign up for an account.