June 2011 Posts

How to track referrals when selling tickets online

Track Online Ticket SalesTicket Tailor now allows you to track where your sales originate from and it presents the results in a nice graph.  This allows you to see which of your marketing efforts are channelling the most sales.  You can also use this to arm your ticket reps and affiliates with their own links and reward them based on how well they sell.

Here’s how you set it up:

  1. Within your Ticket Tailor control panel click through to Promotional Tools and then click Buttons and links.
  2. Select which event you want to create links for or, if it’s for all your events, select All Events.
  3. Enter a unique referral tag, this is used for tracking.  For example if the link was for a facebook campaign on a particular date you could use “facebook-03072011”, or if it was for your ticket rep you might just want to use their name.  This tag is used later for tracking your links so use something that makes sense.
  4. Click Update links and buttons.
  5. Copy the code for the button or link you wish to use, and paste it where you want to use it.  If this is for a ticket rep you can email them the code.

Once in place you can track sales from the Event Summary page.  Select Referral sales summary from the sales statistics drop-down.  Once your referral links have started generating sales the figures will appear here.

There you have it, ticket affiliate and sales tracking now available on Ticket Tailor.


Are booking fees coming to the end of the road?

End of the road for booking feesIt’s no secret that no-one likes booking fees and we think the industry is due a big shake-up.  Recently there have been quite a few articles which suggest that we are not the only ones thinking this.

First of all it is hardly surprising to see Tesco moving in to the ticketing space selling tickets on-line without any additional fees.  Customers will surely welcome this tremendously but at what cost does this come to the event organiser?

Just a few days ago, MSN Money posted an article called “Britain’s most hated little rip-offs”, where ticket booking fees came in at number 6, more annoying than automatic restaurant service charges.  They found the most annoying thing to be additional fees for not paying by debit card, which is also common to see when buying tickets.

In April, Which featured an article asking how event organisers can justify the booking fee.  They conducted a survey which showed that only 9% think these fees are a fair representation of the cost of the service.  The comments below the article are filled with angry customers retelling how much extra they have had to fork out for fees.  Shortly afterwards this was followed up by the Guardian.

Last year, Wired (US) wrote the post “Everyone hates TicketMaster but no one can take it down“.

Surely with more powerful customers, media pressure and more options the booking fee is coming to the end of the road.  When there are alternative ticket selling solutions such as Ticket Tailor that allow event organisers to sell tickets without booking fees, the agencies may have to start re-thinking their model.