Are booking fees coming to the end of the road?

End of the road for booking feesIt’s no secret that no-one likes booking fees and we think the industry is due a big shake-up.  Recently there have been quite a few articles which suggest that we are not the only ones thinking this.

First of all it is hardly surprising to see Tesco moving in to the ticketing space selling tickets on-line without any additional fees.  Customers will surely welcome this tremendously but at what cost does this come to the event organiser?

Just a few days ago, MSN Money posted an article called “Britain’s most hated little rip-offs”, where ticket booking fees came in at number 6, more annoying than automatic restaurant service charges.  They found the most annoying thing to be additional fees for not paying by debit card, which is also common to see when buying tickets.

In April, Which featured an article asking how event organisers can justify the booking fee.  They conducted a survey which showed that only 9% think these fees are a fair representation of the cost of the service.  The comments below the article are filled with angry customers retelling how much extra they have had to fork out for fees.  Shortly afterwards this was followed up by the Guardian.

Last year, Wired (US) wrote the post “Everyone hates TicketMaster but no one can take it down“.

Surely with more powerful customers, media pressure and more options the booking fee is coming to the end of the road.  When there are alternative ticket selling solutions such as Ticket Tailor that allow event organisers to sell tickets without booking fees, the agencies may have to start re-thinking their model.

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