July 2011 Posts

Interview with film festival: Anonymous

Conceived by Anonymous as a film festival dedicated solely to design, A Design Film Festival launched in Singapore and has travelled to Berlin, Taipei, Kaohsiung and Bangkok.

In 2011, the festival returns with a brand new line-up, expanded programme and new collaborations.

What are your most effective event marketing methods?

Our newsletter has proved to be the most effective channel for updating our subscribers on new events. I think social media is great and has big potential in engaging your audience, but nothing beats a well-crafted email newsletter.

How were you selling tickets before using Ticket Tailor?

Eventbrite and Stage HQ

How has Ticket Tailor helped you sell tickets for your events?

Booking fees are like paying for tap water in a restaurant – it never made sense. Ticket Tailor’s innovative model has helped make our events more affordable to our customers.

You can find out out more about Anonymous and A Design Film Festival via their website and twitter: www.anonymous.com.sg /  @madebyanonymous

Interview with Cardiff promoter: SWN

SWN promote concerts, mostly in Cardiff, and organise the 4-day annual SWN Festival with BBC Radio 1 DJ Huw Stephens.

What are your most effective event marketing methods?

Use everything possible – social media is fast and furious and great for creating a surge, but traditional media – press, radio, tv – reaches way more people. Posters and flyers are still essential too. We pride ourselves on a great aesthetic and a broad reach.

Why bother?

Because it’s rewarding bringing bands we love into the city we live in, and amazing when people come and discover great new music.

How were you selling tickets before using Ticket Tailor?

Through third party sites. We still do, but we use Ticket Tailor too, bolted on to our website.

How has Ticket Tailor helped you sell tickets for your events?

It’s made it handy for us to have all our shows on sale in one place, and link the graphic for the show directly to the ticket. It’s been a great addition to what we do.

You can find out out more about SWN and their fantastic range of events via their website and twitter: www.swnpresents.com /  @swnfestival