Interview with Cardiff promoter: SWN

SWN promote concerts, mostly in Cardiff, and organise the 4-day annual SWN Festival with BBC Radio 1 DJ Huw Stephens.

What are your most effective event marketing methods?

Use everything possible - social media is fast and furious and great for creating a surge, but traditional media - press, radio, tv - reaches way more people. Posters and flyers are still essential too. We pride ourselves on a great aesthetic and a broad reach.

Why bother?

Because it's rewarding bringing bands we love into the city we live in, and amazing when people come and discover great new music.

How were you selling tickets before using Ticket Tailor?

Through third party sites. We still do, but we use Ticket Tailor too, bolted on to our website.

How has Ticket Tailor helped you sell tickets for your events?

It's made it handy for us to have all our shows on sale in one place, and link the graphic for the show directly to the ticket. It's been a great addition to what we do.

You can find out out more about SWN and their fantastic range of events via their website and twitter: /  @swnfestival