August 2011 Posts

Interview with Scala Forever at Roxy Bar and Screen

Tell us about your events

A Season of Films and Events Dedicated to One of London’s Lost Legends: THE SCALA CINEMA. Organised by the Roxy Bar and Screen in Borough, the season will involve London’s greatest cinemas, DVD labels, film clubs and pop-up venues, with over 100 films screening over 66 nights at 26 venues.

How were you selling tickets before using Ticket Tailor?

We weren’t.

How has Ticket Tailor helped you sell tickets for your events?

Very easy to set up, and we picked it becasue of the lack of per ticket costs. (and also because it’s London based).

You can find out out more about Scala Forever via their website and twitter: www.scalaforever.co.uk /  @ScalaForever

Interview with Scratch + Sniff

Tell us about your events

Scratch+Sniff are olfactory adventures for people curious about the sense of smell.




Each month we take a different creative theme, from Scent and Cinema, Perfume and Music and even Fragrance and Mythology, and through presentations, discussions, games and lots of smelling, have lots of fun with our sense of smell.

The events are a bit like wine tastings but for perfume and in fact everyone usually has a glass of wine to hand amongst all the sample scent bottles (which you get to take home with you). I started them because I think fragrance can be as interesting as any other art form, but couldn’t find any events that were really focussed on olfaction. So I  did it myself!

Each month we take a different creative theme, from Scent and Cinema, Perfume and Music and even Fragrance and Mythology, and through presentations, discussions, games and lots of smelling, have lots of fun with our sense of smell.

The events are a bit like wine tastings but for perfume and in fact everyone usually has a glass of wine to hand amongst all the sample scent bottles (which you get to take home with you). I started them because I think fragrance can be as interesting as any other art form, but couldn’t find any events that were really focussed on olfaction. So I  did it myself!

What are your most effective event marketing methods?

Press and getting on the listings pages is very important for Scratch+Sniff, as is email marketing. Once you’ve built up a list of people interested in the topic already, the occasional (but not too frequent) mailing is very effective. But not if you’re just selling a ticket, I always try to include some interesting bits and bobs about other interesting things happening around scent and perfume. Twitter is also great because its a great space to hear about quirkier, niche events.

Funnily enough, I promote through facebook much less but I’m not sure if that’s because it’s less useful, or if I’m just rubbish at using it!

But to be honest, Word of Mouth is best. If you offer someone an unusual and memorable night out, they WILL tell their friends and colleagues about it the next day. To me, the more people who stumble down the rabbit hole of olfaction and then fall in love with it, the better.

How were you selling tickets before using Ticket Tailor?

I was using a different online ticketing agent.

How has Ticket Tailor helped you sell tickets for your events?

I think Ticket Tailor makes the whole process of selling tickets much more straightforward. Because ticket tailor is a flat monthly subscription, I can plan each month and control my ticket prices much better without having to include more % for commission.

Also it’s so quick to set up an event. I used to dread having to go through the rigmarole of setting up the page each month, but these days it’s done in about a minute!

You can find out out more about Scratch + Sniff via their website and twitter: www.scratchandsniffevents.com /  @odettetoilette

Sell tickets online using PayPal

Selling TicketsSelling tickets online using PayPal can save you a lot of money. With the fees starting at just 3.4% + 20p per transaction it works out way more cost effective than using a ticket agency which are more around the 10% mark. You can accept credit and debit cards, payments are instant and it’s really easy to sign up.

However, PayPal isn’t a ticketing solution. It’s a payment solution. If you’ve tried to sell tickets just using PayPal you may have come across the following problems:

Creating a doorlist can be a nightmare. You have to create a list of names from your payment activity. If you are selling for multiple events or using your PayPal for other things it becomes even more difficult. Don’t even think about having separate doorlists for different ticket types.

You most likely want to send people an e-ticket email or SMS. With PayPal alone this is difficult as you will need to manually arrange sending out emails to your customers. Collating this information is also difficult, just like creating a doorlist.

You can’t issue free tickets. Since all activity is based on receiving payments you will have to use a separate system for recording any free tickets that have been issued. It’s often this is managed by saying email us for tickets at… but this requires more work for the customer and more work for you.

Okay, so PayPal is good for taking payments but is impractical as a ticketing solution. That’s where Ticket Tailor comes in.

Add Ticket Tailor to the mix…

Add your events and tickets to Ticket Tailor, link it with your PayPal account and immediately your life is easier:

Event listing pages
You get your own event listing pages. Customers can browse your listings and event pages which may feature event descriptions, images and tickets. These pages can be customised to look exactly like your website, and are automatically optimised for search engines and smart phones. The Facebook app keeps your Facebook page up to date with ticket links automatically.

Sell tickets
Customers can select the tickets they want go through a checkout process and then pay direct to you via PayPal. You can brand and customise the e-ticket email your customers receive and even send them SMS e-tickets.

Export doorlists
You can easily export a doorlist for any event which is then used for checking customers in. You can drill down by ticket type and order by name or e-ticket number. Essential information such as ticket types and customer name and postcode are included on the lists. This can include paid and free tickets.

Export customer data
You may need to send out important information just before the event, or you might want to thank everyone for coming afterwards. You can simply export your customer data and email them using your favourite newsletter system.

There are loads of other beneifts too but you get the idea: Ticket Tailor makes PayPal much better for selling tickets online. Best of all we don’t add on fees to ticket sales (we let you add a booking fee to tickets if you wish which you get to keep). Check out our pricing page for subscription details. Any questions, please email us at info@tickettailor.com.