Interview with Scratch + Sniff

Tell us about your events

Scratch+Sniff are olfactory adventures for people curious about the sense of smell.




Each month we take a different creative theme, from Scent and Cinema, Perfume and Music and even Fragrance and Mythology, and through presentations, discussions, games and lots of smelling, have lots of fun with our sense of smell.

The events are a bit like wine tastings but for perfume and in fact everyone usually has a glass of wine to hand amongst all the sample scent bottles (which you get to take home with you). I started them because I think fragrance can be as interesting as any other art form, but couldn’t find any events that were really focussed on olfaction. So I  did it myself!

Each month we take a different creative theme, from Scent and Cinema, Perfume and Music and even Fragrance and Mythology, and through presentations, discussions, games and lots of smelling, have lots of fun with our sense of smell.

The events are a bit like wine tastings but for perfume and in fact everyone usually has a glass of wine to hand amongst all the sample scent bottles (which you get to take home with you). I started them because I think fragrance can be as interesting as any other art form, but couldn’t find any events that were really focussed on olfaction. So I  did it myself!

What are your most effective event marketing methods?

Press and getting on the listings pages is very important for Scratch+Sniff, as is email marketing. Once you’ve built up a list of people interested in the topic already, the occasional (but not too frequent) mailing is very effective. But not if you’re just selling a ticket, I always try to include some interesting bits and bobs about other interesting things happening around scent and perfume. Twitter is also great because its a great space to hear about quirkier, niche events.

Funnily enough, I promote through facebook much less but I’m not sure if that’s because it’s less useful, or if I’m just rubbish at using it!

But to be honest, Word of Mouth is best. If you offer someone an unusual and memorable night out, they WILL tell their friends and colleagues about it the next day. To me, the more people who stumble down the rabbit hole of olfaction and then fall in love with it, the better.

How were you selling tickets before using Ticket Tailor?

I was using a different online ticketing agent.

How has Ticket Tailor helped you sell tickets for your events?

I think Ticket Tailor makes the whole process of selling tickets much more straightforward. Because ticket tailor is a flat monthly subscription, I can plan each month and control my ticket prices much better without having to include more % for commission.

Also it’s so quick to set up an event. I used to dread having to go through the rigmarole of setting up the page each month, but these days it’s done in about a minute!

You can find out out more about Scratch + Sniff via their website and twitter: www.scratchandsniffevents.com /  @odettetoilette

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