November 2011 Posts

4 Super Savvy Tools for Event Organisers

Event organisers are, by nature, sociable, savvy and… run off their feet.

But what happens when you’ve exhausted many of the generic avenues to promote your awesome event?

That’s where the likes of Bullseyehub, Eventasaurus, FanBridge and Ticket Tailor become priceless. They take the exhausting legwork out of event organisation, leaving your free to do what you do best – putting on a great show.

For Social Network Soldiers:

Eventasaurus is every event organisers dream – imagine being able to post your event on several social networks at once and reply to any queries super fast from one platform. The days of logging into multiple social networks are long gone. Eventasaurus will allow you to spread the word about your event and where to buy tickets (using Ticket Tailor of course!). Check out their awesome software at www.eventasaur.us .

For Event’s Listing Lovers:

Using Bullseyehub is the equivalent of personally sending an event invite to the entire online event community – you can list your event once and publish it across the web with a single click. Amongst many other things, Bullseyehub offers tracking of your event in top search engines and a buzzing audience of up to 16 million people. It doesn’t get much better. Check them out here: www.bullseyehub.com .

For Fan Base Fanatics:

Fanbridge’s all inclusive software can literally grow your brand fan base by millions. With over 90 million fans managed worldwide, Fan Bridge is the godfather of fan building. Their ultra-intuitive platform automatically creates a highly engaging summary of your social media content – and delivers it to your fans email inboxes weekly. You don’t get much more engaging than that. If you’d like to turn your likes and followers into valued brand sharers, check out: www.fanbridge.com .

For Ticket Selling Superhumans

Once you’ve got your event out there, how do you sell tickets online and save your self some cash? Easy, Ticket Tailor! Ticket Tailor is everything a standard (boring) ticketing agency isn’t. It’s simple, quick and best of all – charges no bookings fees. Facebook, blogs and website integration means it’s the perfect tool to turn all your promotional effort into hard cash. Easy to read graphs let you keep track of your orders too – and there’s even a smart phone version for on-the-go selling. To get a slice of this marvellous software, check out: www.tickettailor.com .

Events Organising: First Timer’s Guide

Event organising: it’s exciting and nail-biting – but it can also be very nerve racking.

Will to many people come? Will nobody come? Will people talk about it for years to come? Will people want to come back? How much will it cost?

Dealing with these questions can be tough, so here’s a few tips to get you off the ground.

You do too much, you’re not superman you know

  • Like they say, two heads are better than one.

Getting help in is always great – they’ll be able to advise you on what works and what doesn’t, give ideas on how to advertise your event, who to invite and what to charge. Most importantly, they’ll be able to split the stress with you.

Small and Informal now, Glastonbury later

  • Ambition is great but when it comes to your first event, start small.

Things can easily spiral out of control if you don’t have much experience with event planning. Also, starting small means you can learn from any mistakes you might make – without too many dire consequences.

  • Don’t leave booking to the last second

Thursdays, Fridays and Saturdays are the party days so book your venue early as there’s a good chance there’ll be a waiting list. Don’t forget to allow for sufficient numbers. It’s much harder to under-book and add numbers later than to overbook and cancel.

Let Facebook & Twitter be your party planners

Use social media to attract people to your event – but don’t over do it. No-one likes being bombarded with invites 24/7.

One way to ensure that you’re not seen to a spammer is to have others get the word out there with you. Let your mates recommend your event. People are much more receptive to word of mouth marketing – and your event can reach more people.

Always have your contacts details on invites, whether they’re online or printed. Personalise your invites too – we all like to feel especially welcomed.

Keep a hold of your purse strings

  • Events can go over budget in the blink of an eye.

Many experienced organisers never know whether they’re going to make a profit on their events. So it makes sense to keep a close eye on the money you’re spending.

You might sell £300 worth of tickets and the venue only costs £100 – you’ve made a profit, right? Not always. Remember to factor in opportunity costs. This involves insurance, bar charges, petrol and booking fee’s you’ll pay for selling tickets (unless you’re using Ticket Tailor of course!)

Don’t forget – always have a contingency fund to prepare for possible refunds.

Whilst at the Event

Remember, it’s your event and you’re in charge. If someone is disrupting your event ask them politely to leave and don’t let it phase you!

Our final tip… Enjoy yourself!

No use putting in all that hard word without reaping the rewards!

2 Minute Interview: BizVision

Drum roll please!

We’re showcasing insider tips and hints by giving the spotlight to some of the brightest companies around – but only for 2 minutes!

First up, are the brilliant guys over at BizVision.

Before you answer our 12 second questions, tell us a little about BizVision?

BizVision is run by people who understand the challenge of running a business – we know because we are doing it ourselves!

That means the advice and support we give as a business development and performance improvement company is totally relevant – even if it may have been gained from the hard knocks of business life!

We’ve changed to meet the new demands of business support and in changing we are saying we now more clearly offer  a way for our clients to grow dynamically, increase profits, retain customers and hammer competitors!

Q1: Sum up your events in a sentence?

Our events are totally focused on delegates gaining practical ways to grow dynamically and achieve potential.

Q2: Why should people come to your event?

We are passionate about delivering results for delegates not ticking boxes.

Q3: Why do you like working in this industry?

The great letters to get when you have helped a business person achcive their dream or goals.

Q4:  What’s been your most successful event?

The launch of the 2012 Olympic opportunities in Weymouth at exactly the spot where the sailing events will take place.

Q5: How has Ticket Tailor helped you sell tickets for your events?

Ticket tailor allows us to concentrate on managing the event itself whilst automating our ticketing and providing a 24/7 box office.

Q6: How were you selling tickets before using Ticket Tailor?

Snail post, fax, telephone and almost hanging around street corners to bump into businesses!

Q7: What’s your favourite way to market yourselves?

Producing videos to link between ticket tailor, our site and You Tube. Oops there goes a big secret of ours!

Q8: If you could invite one celebrity to your event, who would it be?

Sir Bruce Forsyth.

Q9: And why?

Not just because its “nice to see delegates to see them nice” but because he is expert at reinventing and marketing himself.

Q10: Where do you hope to be in one year?

Our new programme The Executive Boardroom buzzing with ticket sales via ticket tailor.

For more information, check out BizVizion here.