So you're an event organiser and you've read last month’s blog about creative marketing. Your creative juices have been flowing. So lets take it up a notch – how do you make your event live up to the excellent marketing you've put out?
Style and substance!
There's no point having sophisticated marketing, great planning and… a flagging event. Think of who you could invite to liven up the event or inject some specialist knowledge. For example, if you were holding a conference on animal care, why not invite a zookeeper? It’s that simple logic that can take you event to the next level. Of course, if you’re hosting a business event and happen to know Richard Branson, we’d recommend you get his RSVP, A.S.A.P.
First Impressions Count
Imagine you’re excited to go to the best party in town and you turn up to a shabby, run down venue with no lights and a slight odour. Would you stay? Possibly not. Yet many event organisers don’t take into account where they hold their events. If the venue has bad reputation, or less than fragrant toilets, it might be best to steer clear.
Lady Gaga, Rihanna and… Elvis?
If you organise business events, conferences or theatre shows, chances are you won’t be too worried about the music aspect of your event. But if you are a club night or festival organiser, the choice of music can make, or break, your night. Usually a good mix works well – unless it’s a specific theme night. Many clubbers complain about the lack of diversity in clubs and raves. You can make sure your event is praised weeks after it’s finished by really understanding your crowd and giving their ears what they want.
Wrap it up in a Nice, Neat Bow
Ever been at an event where the music suddenly stops, the lights come on and you’re kicked out of the door before your eyes have adjusted to the brightness? That’s one way not to end your event. It’s great to make your guests feel wanted, even up to when it’s time for them to leave. So leave 5 or 10 minutes at the end so everyone can leave at their own pace, or better still, give them a souvenir. It doesn't have to be expensive, a small gesture will do. Whether you do decide to do this or not, memories of an awesome event should be the best parting gift they take away with them.