Showcase: How The Oxford and Cambridge Goat Race Sell Tickets Online

In the words of the founders: “2 goats, 1 glorious race. The Oxford and Cambridge Goat Race.”

No doubt you’ve probably heard of the famous Oxbridge boat race. Well this event goes one better – two goats go head to head in a race in front of an adrenaline packed crowd.

This charity event is truly one of its kind. It’s a fun packed day, with lots of events going on aside from the goat race. Want to learn more? Check out the Oxford and Cambridge Goat Race website.

How Ticket Tailor transformed their ticket selling:

Selling Physical and Digital Tickets

Tickets for the Goat Race were previously sold tickets on the door but quickly sold out due to the sheer awesomeness of their event.

The Oxford and Cambridge Goat Race

Selling physical tickets and digital tickets at the same time can be a complicated process. If you continue to sell tickets on the door, it can be difficult to house all your customer data in one place. Also, some ticketing platforms don’t allow you to input customer information from over the phone or face to face bookings. Not Ticket Tailor. The organisers of the Oxford and Cambridge Goat race are able to input any data from ticket sales – whether they were sold via Ticket Tailor or elsewhere.

 The Oxford and Cambridge Goat Race Digital Tickets


 What do they think about their new system?

"The box office is working great so far, it was easy to use. The pricing structure and the fact that you have UK specific support made this an easy choice."

Anthony, Organiser


If you would like to find out how Ticket Tailor can improve your ticketing, please email us on or check out our online tour.