Looking for ways to increase ticket sales to your next event?
You’re probably already aware of it, but Twitter can be a highly-effective tool — if it’s used correctly.
If you want to sell more tickets via your website, the following four tips will help you get the most out of Twitter.
1. Pick a Unique Hashtag
These days, most event planners have caught on to the benefits of creating a unique hashtag for their event.
Unique hashtags make it super-easy for someone to jump straight into any conversation surrounding your event, all whilst building awareness and reinforcing your brand. It also makes it much easier for you to track what people are saying about the event, which will save you a lot of time.
A good hashtag should be short — remember you only have 140 characters — and memorable. Make sure your hashtag is well-promoted by including it in every tweet, actively pushing it on your website, and including it in any promotional material you release.
2. Ticket Giveaways
Spreading word of your event as far and wide as possible is a great way to maximise ticket sales.
How do you achieve this? By running a competition.
For maximum impact, make entry as easy as possible: a simple retweet competition works best. Just ask people to retweet to have a chance of winning two tickets to your event, include your unique hashtag, throw in a link to a blog post promoting the event, and you’re good to go.
When you give people the chance to win something for free, you’ll find them more than willing to promote your event for you, such is the power of the free giveaway — and all it costs is the price of a couple of tickets.
The aim of your competition is to get your promotional material in front of as many people as possible; by offering a prize for something as simple as retweeting, you get more entries and this spreads your message to a much wider audience.
More people click on your link through to your site, more people buy tickets. Simple.
3. Link to Your Sales Page
When you pique someone’s interest in your event from one of your tweets, do you capitalise on this? If not, you’re leaving money on the table.
The best way to do this is to throw a link on the end of each tweet linking to a page where a person can buy tickets — or at the very least, a promotional page for your event.
Sure, if a person is very interested, they will go out of their way to find the place to buy their ticket. But what about someone who is only somewhat interested? Forcing them to do all the heavy lifting might just put them off.
If you want to sell out your event — and why wouldn’t you — making it as easy as possible to buy tickets is key. Converting impulse buyers and “floating voters” is perhaps the best way to boost your sales.
4. Twitter Widget for Social Proof
Never underestimate the power of social proof.
It’s basic human psychology: If I can show you that other people are excited about an event, you yourself will be more drawn to that event.
Using this logic, if you’ve managed to generate a huge buzz around your event, by leveraging this correctly you’ll generate a whole lot more — and that means extra ticket sales.
So how do you do this?
Well, the best way is to show-off what other people are saying about your event on your website — and, with Twitter being the go-to place for people to express their opinion on anything and everything, it’s a good place to start.
Twitter have created their own plugin for this very purpose. You can create a feed that shows everything people are saying relating to a specific hashtag — making it even more important you come up with something unique!
Simply click on this link, login to Twitter then click Create New. From there, click on the Search tab, and input your hashtag in the Search Query field — you can select more than one if needed.
Play around with the customisation settings until you’re happy; you can edit the size of the widget, colour scheme and link colour. When you’re done, simply hit Create Widget and copy and paste the code it generates.
Code can be quite intimidating, but in this case it doesn’t have to be. For WordPress users, all you need to do is head over to your dashboard, click Appearance > Widgets then drag a Text widget into your sidebar. Paste your code into this widget and you’re done!
Now, when visitors view your site, they will see the good things others are saying about your event on Twitter — if you sell tickets via your website, this can be very persuasive.
These four tips are incredibly simple to implement but will have a positive impact on your bottom line — sometimes a simple approach generates the most success!
Have you had experience promoting your event using Twitter? Share your experiences with us in the comments section below!
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