July 2014 Posts

How Starting a Blog Can Sell Tickets

Content rules the Internet — it’s powerful stuff.

If you’re looking to sell more tickets from your website, producing great content is a great place to start. This is why so many successful event websites run a dedicated blog.

Now, the number of tickets you sell from your website will be a function of the amount of traffic you send to it, and your conversion rate.

Some activities target one or the other, but the best thing about a blog: it boosts both.

This means your blog can sell substantially more tickets — and remember, your event will live or die by the number of tickets sold.

Want to know why a blog is so effective? Read on!

How to Take Ticket Deposits

Some of your customers might be interested in attending your event, but unwilling to pay the face value of the ticket upfront. There could be a number of reasons for this: convenience, uncertainty of availability, cash flow problems, etc.

The solution to this problem is to allow customers to pay a deposit, then settle the balance at a later date.

9 Elements of a Successful Event Website

Every event needs a website.

Whether you’re working on a local or national scale, or hosting events ranging from charity fundraiser to music festival, a website is the absolute minimum requirement.

After all, where do you think people will go to find information about your event, or even buy tickets?

Of course, getting your website right is easier said than done. After looking at countless websites for well-established events from around the world, we’ve narrowed down the nine core elements of a successful event website.