Some of your customers might be interested in attending your event, but unwilling to pay the face value of the ticket upfront. There could be a number of reasons for this: convenience, uncertainty of availability, cash flow problems, etc.
The solution to this problem is to allow customers to pay a deposit, then settle the balance at a later date.
You can facilitate customer deposits easily using the Ticket Tailor service. Today I want to show you how, in two simple steps.
Step 1: Set Up a New Ticket Type
The first step is to set up a new ticket type. To do this, head over to the Ticket Tailor dashboard, click on your event, then click Edit event details.
From here, you can create a new ticket by scrolling down to Ticket types and clicking Add a new ticket type.
Now, you can set up your ticket. Call it something like ‘Deposit’ to make it clear what the ticket is, and make sure you write a description to make it completely clear that the balance will have to be settled later.
Use the Face value field to determine the deposit amount — I’d recommend making it around 10% of the face value.
Save your ticket, then save your event and you can view your updated box office.
Looks good, right? Now, when a user wants to buy a ticket they can choose between leaving a deposit or buying the ticket upfront.
Step 2 — Option A: Settle Balance on the Door
The easiest way to settle the balance is on the door.
Ticket Tailor lets you export a doorlist, which will include information about the ticket purchase, including the type of ticket purchased. You can quickly see who has paid in full and who has bought your ‘Deposit’ ticket. Any person presenting a ‘Deposit’ ticket will then have to pay the remaining balance before they are admitted.
Step 2: Option B: Settle the Balance Before the Event
For some events, settling the balance on the door might not be realistic — some business conference tickets can cost hundreds of dollars, which makes paying in cash at the door undesirable.
Follow step 1 as before, and create two ticket types: Full balance and ‘Deposit’.
When a customer purchases a ticket, Ticket Tailor sends them an e-ticket, direct to their email address. This email address can be used to request payment of the outstanding balance — make sure this is made clear in the ticket description.
To settle the balance, simply duplicate your event — this is necessary to complete a completely separate box office checkout from before. Add a description explaining that this is a request to settle the balance if you are still planning on attending.
You can then send an email to anyone who left a deposit, linking them to your new box office checkout to settle the balance.
Once the balance is settled, make it clear that the person needs to bring the new settled balance e-ticket rather than the original e-ticket they received when they made their deposit.
There will be two guest lists to be exported — one from your original event, one from your duplicated event — and the doorman will have to be aware not to admit someone with just a ‘Deposit’ ticket.
This allows you to create a system to collect deposits for more expensive events and settle the balance before your event starts. As many people won’t have large sums of money upfront, you will sell more tickets this way!
It might not be the ideal solution, but for minimal effort you can increase your attendance substantially.
If you need help with anything else related to ticket deposits, ask away in the comments section. We’ll be sure to get back to you quickly!
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