Do you struggle to promote your events on social media? Whether it's a conference, comedy night or festival, social media can be a powerful marketing tool. Whether your event is for 50 or 50,000 people, here are 5 effective ways to promote your event on social media:
1.Start Marketing from Day One.
Marketing your event can't be an afterthought. You need to fly out of the blocks with a plan. Your event is competing for the attention and money of your potential attendees. Make them notice you (and buy tickets) from early doors.
You need a strong brand and identity for your event. Partner that with a well-designed website and an engaging, active social media presence. Make it easy for people to buy tickets. Don't make them jump through hoops. Sell tickets online and if you're a Ticket Tailor client, integrate your box office with Facebook and your WordPress website.
2.Find Your Attendees
Don't start promoting your event on social media without a strategy. The most important consideration is where do your potential ticket-buyers hangout? Don't waste time and effort hitting Twitter, if your client-base are Facebook users. Here are some statistics for you to consider:
- 71% of online adults use Facebook. The fastest growing demographic is 65+.
- 28% of online adults use Pinterest. Predominantly women.
- 26% of online adults use Instagram. Users are mostly aged 18-29.
- 23% of online adults use Twitter. Users are more likely to be male, under 50 and university-educated.
Let's not also forget Google+ and LinkedIn. Google+ tends to be business-to-business networking. LinkedIn is mostly professionals, with an equal split of men and women.
Don't waste time juggling multiple social media accounts. Choose two, maybe three at the most to get the best results.
3.Harness the Social Media Power of Your Supporters
Reach-out to any artists, speakers or contributors to your event and ask them to support you via their social media accounts. A well-timed social media update containing a link to your website, or your Ticket Tailor box office is always going to be beneficial.
Engage with your attendees as much as possible on social media. Consider running competitions where they can win a prize if they share a post via their Facebook account, or retweet one of your marketing tweets. It doesn't have to be a particularly expensive giveaway but can yield great results for you in terms of exposure and engagement.
4.Create a Hashtag.
Hashtags are becoming more popular than ever now that they're being used across all social media. Create a hashtag for your event that's relevant to your brand and use it. Have it on your website landing pages, refer to it in your emails and use it across your social media accounts. Make it as memorable as possible and try and avoid complicated spelling.
See what's already out there. Don't spend hours crafting a great hashtag only to find someone's beaten you to it. Once you've created your hashtag, get it out there and monitor it. There are tools available such as Bundlepost and Tagboard as well as many others.
The event might be over but that's not the end of your social media campaign. Creating a post-event buzz and a place for attendees to connect and share experiences, will help you retain your audience and sell tickets for your future events. Use your social media accounts to:
- Share images and video of the event.
- If it's a corporate event, any slides/presentations should be made available.
- Ask for feedback. Find out what went right as well as wrong. Acknowledge any mistakes made.
- Promote your next event. You've got a connection with your social media followers. Use it!
Effective social media marketing isn't difficult. Yes, it's time-consuming but with an estimated 1.73 billion worldwide social network users in 2014, can you afford to ignore it?