How to create GIFs for your event page

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Who knew we humans would get such joy from goofy moving images, emblazoned with tongue-in-cheek captions in a (usually) terrible font? Tech has brought us so far, with ultra-HD TVs, virtual reality and live streaming now staples of modern life, and yet there’s something irresistible about the dry, comedic allure of the humble GIF. 

Of course, the GIF doesn’t even need to be captioned – or even humorous – to be useful in today’s digital marketing landscape. In essence, a GIF is simply a series of images that play one after another in a loop, or alternatively a short clip of video that does the same. The crazy thing is they’ve actually been around for longer than the internet itself. 

Benefits of using GIFs on your event page

From an events promotion point of view, these eye-catching flickering images can be used to grab attention on social media, provide a snapshot of information on your events page, or simply to reflect the core personality of your brand. 

They can also:

  • Make your event page look slicker, and more professional

  • Convey important information in a concise, digestible and memorable way 

  • Help your event appeal to the right demographic 

  • Connect with your customers/audience through relatable pop culture moments

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How to make your own GIF

There are a seemingly endless array of dedicated websites and apps you can use to create your own GIF. Some of the best known ones include:

GIPHY is really user-friendly and one of the most prominent GIF platforms around, so in this article we’re going to take a look how to use them to create your very own designs:

How to create an image-based GIF on GIPHY

  1. Head to GIPHY’s GIF Maker

  2. Click ‘Choose Photo or GIF’

  3. Click ‘Create an Account’ (don’t worry, it’s free)

  4. Create your account

  5. Click ‘Choose Image’ to upload your first image, then as many images as you want to use

  6. Next, either add your caption in the left hand sidebar or continue to add more images

  7. Once you’ve uploaded all the images you want to use, choose how quickly you want them to rotate by altering the amount of seconds each image is static

  8. Have fun playing around with captions and fonts and font animation using the the GIPHY editor in the left-hand side bar

  9. Upload your GIF to GIPHY, then use the link provided to insert it into your event page

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How to create a video-based GIF on GIPHY

  1. Head to GIPHY’s GIF Maker

  2. Click ‘‘Choose Video’ to upload a video from your own library, or enter the URL of a video from YouTube or another side in the bar where it says ‘Add any URL’

  3. Click ‘Create an Account’ (don’t worry, it’s free)

  4. Create your account

  5. use the ‘start time’ and ‘duration’ sliders in the left-hand sidebar to trim it down to the section you want to use 

  6. Have fun playing around with captions and fonts and font animation using the the GIPHY editor in the left-hand side bar

  7. Add hashtags to your GIF if you want others to be able to find it on GIPHY

  8. Upload your GIF to GIPHY, then use the link provided to insert it into your event page

How to create a GIF using GIPHY on your phone

Using GIPHY on your phone has the advantage of being able to easily take photos or videos directly in the app. So if you wanted to create a quick GIF of something in the moment, it’s possible to do this in just a few clicks. Say, for example, you were mid-event and wanted to capture the moment to share on your next event’s listing online. You’d simply need to:

  1. Open the GIPHY app on your phone

  2. Click ‘Create’ in the top right corner

  3. Tap the photo button to take a photo, or hold it down to take a video

  4. Get to work adding your caption, stickers and filters 

How to add a GIF to your Ticket Tailor event page

  1. Save your GIF from GIPHY by right-clicking it and clicking ‘Save Image As’

  2. Go to the ‘Events’ section of the Ticket Tailor control panel and select the event you want to update

  3. Click on ‘Edit event and tickets’

  4. Under ‘Event Image’ click ‘Delete image’ and then upload your GIF file

And that’s all there is to it. Just a few simple steps to bringing your event page to life. Let the GIFFING commence.