Client spotlight: Broadway star Lena Hall on her virtual concerts

Client spotlight: Broadway star Lena Hall on her virtual concerts

Lena Hall is a Broadway star, Grammy-nominated singer and professional actor. But in 2020 she launched her Lena Hall Virtually Live shows and, in turn, she became a virtual event organiser, producer, technician, performer and, with a little help from Ticket Tailor, an expert at selling tickets for virtual concerts. A very 2020 career change if we may say so! Lena kindly gave us some of her time to tell us about the last year and how virtual events came to the rescue, for her, but also her eager community of Zoom fans!

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Staying nimble with Can-crushers

Staying nimble with Can-crushers

I remember a time when a customer would make a feature request, and in the same week, we could derive a solution and deploy it. It’s one of the benefits of being scrappy in the early days of starting a company with a small number of customers.

As we have grown we have become less scrappy and introduced new processes, which, for a lot of our work, are essential for us to deliver consistent, high-quality software, as a team.

However, processes come at a cost: they can reduce autonomy and can create more work in themselves, potentially slowing us down. Not all work requires this level of diligence and we often found that simple tasks were often getting clogged up in a backlog. Alarm bells start ringing when we spend more time talking about a task than it takes to actually do the task.

To solve this we came up with a really simple solution called Can-crushers.

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Updates to our recurring events features

Updates to our recurring events features

We’ve been overwhelmed with the take-up of our recurring events feature. Box offices have been using this feature to sell tickets for zoos, theme parks, museums, classes and so much more. It’s so exciting to see events live and selling tickets months into the future. To ensure we continue to optimise and improve the usability of this feature we’ve made some handy updates for you to check out.

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5 easy things you can do to support music venues & nightlife

5 easy things you can do to support music venues & nightlife

We are all well aware by now of the devastating impact the Covid-19 pandemic has had on music and nightlife industries around the world. In a crisis where cutting out human contact has been one of the main lines of defence, the effervescent world of live music has been caught in the crossfire in the most impossible way.

Almost a year on from the first venue closures, the calls-to-action to save our nightlife and music venues are – quite rightly – getting louder and more urgent by the day. In both the UK and US, we’re seeing strident efforts to raise awareness of the need for intervention now if we want to prevent our favourite cities from turning into “ghost towns” (as warned by one UK MP).

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Checking in on your check-ins

Checking in on your check-ins

If you use our check-in app for your events then you now have improved access to this powerful data.

We understand that check-in data is really important to many of you. So whether you’re a boutique festival checking your guests in or out over a weekend, sending capacity reports as a venue, or sending thank you notes to workshop participants — then you now have all the relevant data at your fingertips.

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13 ways to improve SEO for your event

13 ways to improve SEO for your event

With event promotion, efforts are often focused on social media strategies, paid advertising and even older-school techniques like flyering. But, despite being an incredibly powerful tool to have in your marketing arsenal, one type of promo that often gets overlooked is SEO (search engine optimisation).

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Essential event planning questions to ask new clients

Essential event planning questions to ask new clients

When planning an event, knowing what questions to ask your client is a crucial part of the briefing process. Not only does it make it more likely that you’ll deliver an event that ticks all the right boxes, it can help you avoid stumbling blocks throughout the project too.

For example, as an event planner, you might find that some clients want to be heavily involved with everything you do, while others prefer to sit back and watch you work your magic from a distance. Both situations can lead to problems – whether that’s a client expecting to get too much for their budget, or berating you for organising something ‘off-brief’ when there was no brief to speak of in the first place.

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The 6 best email marketing platforms for events right now

The 6 best email marketing platforms for events right now

Email marketing has been around for a long time, but it’s undoubtedly still one of the most effective ways to engage with audiences new and old. As an event planner, a solid email strategy should be one of the main marketing and communication tools you have in your inventory. Last year, a Hubspot survey showed 80% of business professionals believe email marketing increases their customer retention. And that 73% of millennials prefer information from a business to come via email.

The best way to use email effectively and productively is to choose a great email service platform that meets your needs. Let’s dive straight in.

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Everything to know so far about Cuomo’s ‘New York Arts Revival’ plan

Everything to know so far about Cuomo’s ‘New York Arts Revival’ plan

“What is a city without social, cultural and creative synergies?”

It’s a powerful question – one that highlights the hardship currently faced by our treasured metropolises around the globe. It came as part of the Governor of New York, Andrew Cuomo’s recent State of the State Address, in which he announced plans for a ‘New York Arts Revival’ initiative designed to save the livelihoods of professionals and venues in NYC, alongside the city’s own beating heart.

“Cities are by definition centers of energy, entertainment, theater and cuisine. Without that activity and attraction, cities lose much of their appeal,” Cuomo declared, going on to speak a simple truth – that “New York City is not New York without Broadway.”

Here’s what we know so far about Cuomo’s plan to bring NY back to life.

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