Lander - create great landing pages and sell more tickets

Create landing pages from a set of elegant templates designed with conversion in mind

A landing page is an ideal way to showcase your event

Landing pages are often used for conversions, but their single-page, smooth-scrolling format is also perfect for events. Most people don't need a fully functional website to sell tickets. It can be a hassle to set up and maintain, while a landing page provides an alternative that's both attractive and effective.

It's easy to showcase images, testimonials and videos through a landing page, and have them be responsive and mobile-ready (something else you won't need to worry about).

Lander's event template also includes google maps, social sharing, a countdown, and space to showcase sponsors and speakers. Best of all, you can now integrate the Ticket Tailor widget into your landing page and sell tickets to your event directly.

There's no need to worry about filling multiple webpages with content if you're using a landing page for your event. In fact, you should be able to fit everything about your event onto a single webpage and this is a good test of that capability. If you can't, consider whether you may be overwhelming visitors with unnecessary information.

Features:

Intuitive page editor

Designing a landing page for your event is simple and takes only minutes with a drag and drop visual editor. No coding knowledge is necessary and there are wide a variety of templates to choose from.

Easy A/B testing

Take the time to optimise your page for even better results. Test up to three different landing pages at a time to find out which work best for ticket sales.

Free trials!

Take Lander for a test run. Create your own event landing page and add your Ticket Tailor booking widget (here's how). Lander has a 14-day free trial and you can even use your own domain name!

New Feature: Voucher Codes for Ticket Sales

We're pleased to announce that you can now create voucher codes for your events

Voucher codes contain a set amount of money that can be redeemed against your choice of events. Unlike discount codes, voucher codes are single use and can only be 'spent' once; any remaining credit disappears after a voucher is applied to an event.

Voucher codes can be created in large batches to serve as single use gift cards and are especially useful for ticket sellers offering discounts with businesses like Groupon. Each batch has an expiry date and can be made redeemable against any number of events.

In the interests of security, you will be automatically notified by email any time a voucher code is created. For more information on voucher code setup and use, please see our help and support article.

Introducing Zapier - saving you time on every ticket sale

We're pleased to announce that you can now connect all sorts of useful apps to Ticket Tailor via Zapier.

Zapier allows different applications to communicate with each other. In practice, this means you can use Zapier to easily automate a number of mundane tasks, such as transferring ticket sales details to spreadsheets, putting together a mailing list from event attendees or creating invoices for purchases.

Instead of spending your time making sure that various apps are synced up, you can now link ticket sales to hundreds of applications like Xero, Hubspot, Salesforce and Google Sheets. When Zapier is told that you've made a sale, it will forward the data you're interested in to your chosen application. It's possible to have several Zaps set up at the same time, complete with filters, so that all your apps will be updated at the same time.

We're currently updating our documentation to reflect some of the most common ways of connecting apps.

Google Sheets Integration

Here is a small example of how Zapier can be used to automatically populate spreadsheets.

You'll need:

• A Ticket Tailor account
• A Zapier account
• A Google sheet to put your data

Step 1: Create a trigger and an action. In this case a new ticket sale will trigger a new spreadsheet row.

Step 2: Link your Ticket Tailor account to Zapier so that this Zap will work. Simply follow the instructions to copy and paste the webhook.

Step 3: Connect your Google Sheets account. While you're here it makes sense to title the sheet you'll be using to record your data and create the appropriate columns e.g. "Event name", "customer name".

Here's the sheet I created - it's very basic and there's plenty more data available to import from ticket sales for those who want it.

Step 4: Filters. This is where you might channel different clients based on the tickets they bought, the event they attended or a host of other variables. I'm going to leave it blank for now.

Step 5: Select your spreadsheet and worksheet, then pick the data you want to automatically transfer after each ticket sale. I have four columns in my spreadsheets because these are the four pieces of information I'm interested in.

Steps 6 & 7: Testing and activation. Make sure you test each Zap and take a look at your spreadsheet to make sure everything is working as intended. An easy way to test this (and other Zaps) is to put a fake ticket sale through Ticket Tailor by adding an order as an operator. You can use this particular order to test other Zaps in the future - Zapier will 'remember' it when you hook the accounts together in Step 2.

And that's all there is to it! Please note that the spreadsheet and its associated field headings (Event name, email, etc) should be created before step 5. After the sheet has been linked to Zapier a page refresh may be necessary before these field are detected.

Zapier has their own help documentation, including video tutorials, that can be found here.

Design refresh for event pages and checkout flow

Your feedback helps us decide what to do next to make Ticket Tailor better. One piece of feedback we hear time and time again is that the event and checkout pages look a bit basic and dated. These pages were originally designed over 5 years ago and whilst they are practical and functional across all devices we recognised there were improvements to be made. So today we are releasing our brand new and improved checkout pages. Here’s what’s changed:

New page design

New header and footers

Instead of confining these pages to a small box like we used to, we have now spread things out to use more of the screen (no matter what device).

The header contains the event details, and optionally a header image. The header image is much bigger than on the previous design too so helping you to personalise the look and feel for your event.

The footer contains your help link as before and the “Powered by Ticket Tailor” badge. We have made this more subtle by making it semi-transparent and on certain plans, you now have the option to remove this button altogether from your box office customisation page.

Bigger text, fields and buttons

We often got requests to make the text bigger as it could sometimes be hard to read. We’ve now made the text size bigger across all the pages and it makes everything look a lot clearer and neater.

The small gray “NEXT” buttons from the previous design have now become bigger and green. This will help make it immediately clear to ticket buyers how to proceed with their order and are easier to tap on mobile devices.

Auto-hiding the fee column

As you know, we don’t charge any fees on ticket sales but we let you set your own fees on ticket sales if you want to. On the old design we had a “Fee” column on the ticket form even if you had set all fees to zero. Now, we only show the “Fee” column if you have actually set a fee on any of your tickets.

Easy customisation

You can choose the colours for your event page design and upload a header image from your control panel by clicking “Box office setup” -> “Customisation”. We’ve introduced a number of colour schemes that you can pick from, or you can choose whichever colours you like.

Date drop-downs

Some events which repeat have date selection drop-downs (if you would like this for your event, please email us: hi@tickettailor.com) and we’ve improved these by making the date selection much clearer.

How to get these new designs

These changes will impact your event pages and any widgets you have embedded in to your website. To review the design of your event pages, please login to your account and go to the customisation page by clicking “Box office setup” -> “Customisation”.

Any feedback?

Lastly, we would love to hear any feedback you have got about the new designs so please fire your comments over to hi@tickettailor.com.

Ticket Check-in Apps Available for iPhone and iPad

We are pleased to announce that the Ticket Tailor check-in apps are now available for iPad and iPhone on the app store. Click the link below to download the app for free from the app store.

Read more about how to use the app here.

New and improved control panel

Over the past two months we have been working hard on refreshing our control panel and we are excited to be launching those changes today.

There's loads of new benefits to the new control panel including:

Better ticket customisation

We have introduced a text editor for your e-tickets that allows you to style fonts, insert images, links and customer placeholders so you can change everything without touching any HTML code. There’s still an option to edit the code if you are so inclined.

QR codes now appear on tickets

We’ve introduced QR codes to tickets which should scan quicker when using our mobile apps. You’ll notice that any tickets that previously had a simple barcode on will now look like this:

Event summary

When you click in to an event we provide a better summary, giving you the number of tickets sold, sales revenue, and how many days to go at a glance. Plus you can tweet or share your event link from the event summary at the click of a button.

Customisable event description

We’ve added a text editor to the event description too so you can style it how you like and insert images.

Check all checkboxes

If you have lots of events or ticket types in your account then you may have been frustrated at the number checkboxes you had to tick when setting up discount codes or exporting doorlists. Now we have added “Check all” links to all of our checkbox lists to make your life easier.

We hope you like all the changes. If you have any feedback please let us know by emailing hi@tickettailor.com.