Case Studies Posts

How West Sussex Opera sell tickets online

UPDATE 2016: We currently can’t support interactive seating plans.

West Sussex Opera (WSO) is the professional opera company of West Sussex serving international quality opera at locals prices. WSO was founded by artistic director Jon Grave (Tenor) to provide a platform for the stars of tomorrow.

When WSO needed to start selling tickets online they had some specific requirements and approached Ticket Tailor for help.

The WSO events take place in a seated venue and therefore they needed an interactive seating plan.  Ticket Tailor has a seating plan system built in so we just needed to customise this for their venue arrangement.  They have tiered pricing for their seats, where different prices apply to different areas of the plan.

WSO Seating Plan

In addition, WSO offer special ticket discounts when members or friends purchase tickets.  We set them up with code based discounts. People can now use the codes they have been given to apply the necessary discounts.  We have also enabled WSO to offer a group booking discount that knocks off 10% when 10 or more tickets are purchased.

In addition to all of this WSO get to take advantage of all the other benefits of Ticket Tailor including zero booking fees.  Here’s what they had to say:

“Ticket tailor have been quick, efficient, accommodating and very pleasant to deal with.  Customer response has been fantastic and it’s great to know there’s someone on the end of the line if you need them.  I have recommended them to other people and will certainly be using them again.”

Jon Grave, WSO

If you require a ticketing solution with interactive seating plans or special ticket discounts then give us a call today on +44 (0)207 193 7027 or email

How onswitch sell tickets online.

Onswitch are a company that offer market research, training, mystery shopping, business consultancy, marketing and project management. Recently they launched a training bus which travels around the country wehere people can buy tickets, board the bus and take part in the course. However they had a few special requirements that Ticket Tailor could help out with.

Avoid admin and paper
When selling tickets they wanted to avoid as much admin and paper as possible especially as they have an in-house challenge of being paperless within 12 months. As Ticket Tailor is a pre-built system that handles the administration involved of taking orders and only deals with e-tickets it already ticked the boxes.

Reward the early birds
Tickets go on sale months before the course takes place and onswitch wanted to reward customers who buy early with cheaper tickets. We set them up with discounts that deduct a certain percentage based on how early in advance they purchased the tickets. If a customers purchases a ticket 6 months in advance they can save £50, 5 months in advance saves £40, and so on.

Airline-style boarding pass
As a nice touch to their customers they wanted everybody who bought tickets to be issued with an airline-style boarding pass. We customised Ticket Tailor for them to ask for names of each ticket holder. When they complete their order the names and event details are used to create a unique board pass for each customer and emailed to the customer.

We also customised the ticket buying process to match their website to provide a seamless booking experience for their customers.

Now onswitch have a fantastic booking system that works exactly how they want it to without having to commission and support a bespoke system. Here’s what they have to say about using Ticket Tailor:

“When we contacted the staff at Ticket Tailor and explained our requirements we were pleased that the flexibility we required could be delivered all within a 2 week window.

“Because we like to be unique we requested Airline style boarding pass to be issued to our clients as an entry ticket ………..even this was no problem to Ticket Tailor and was delivered all within the 2 weeks as promised.

“We are extremely pleased with the support and service provided by TicketTailor that we would not hesitate to recommend the solutions to others.”

Donald Lambert, OnSwitch Ltd

If you are interested in selling tickets online with a platform that be customised to work the way you do, get in touch on +44 (0)207 193 7027 or click here to sign up for an account.

How the Brickhouse sell tickets online

Buy Tickets Page on The BrickhouseThe Brickhouse is a popular restaurant and cabaret club based on Brick Lane Shoreditch with a jam-packed events diary.

They were the first of many to start using Ticket Tailor to sell tickets online without booking fees. They now have a ticket system tightly integrated with their website and facebook page.

Website widget
Their ticket listings are automatically updated on their home page using the website widget tool. This means whenever they put an event on sale using Ticket Tailor it automatically updates on their home page.

Customised ticket pages
We have customised the ticket pages for the Brickhouse so it looks exactly like their website. Although Ticket Tailor manages the booking process, customers don’t realise they have left the Brickhouse website.

Facebook integration
The Brickhouse use their facebook page to promote their events and our application keeps this up to date too. After the adding the application to a page a “Buy Tickets” tab appears with all the events on sale.

“We are using Ticket Tailor and it works really well. This is mainly down the fact that you can keep the booking fee and are in total control of selling tickets, particularly useful if you put on multiple events week in, week out.”
Richard Buller, The Brickhouse

To see what events the Brickhouse have coming up, check out their website at

If you are interested in selling tickets online with all these tools and zero booking fees get in touch on +44 (0)207 193 7027 or click here to sign up for an account.

Case studies fortnightly

Although it’s a new service Ticket Tailor is being used by lots of different types of event organisers from all over the world. We have been inspired by the variety of use cases and why they use us to sell tickets online. By publishing a case study every fortnight we hope to inspire you too so you can see what’s possible with a flexible platform like Ticket Tailor.