Guides and tips Posts

Creative Marketing: Making your event the cream of the crop

There’s no point having the best event, put on by the best people… and no creative vigour behind marketing it.

Marketing is one of the crucial activities of many organisations – but traditional marketing can be outdated and effective if not applied with creative finesse.

Tutorial: How to Build a Ticket Sales Website with WordPress and TicketTailor

WordPress developer Marc Thomas has created a fantastic tutorial detailing how to build a ticketing website to rival the big guys – using only WordPress and Ticket Tailor.

#EventProfs: 8 Twitter Accounts Event Organisers Should Follow

It’s always useful to find out little pointers about how to make your event bigger, better and more cost effective. If you sell tickets online or promote events, here’s 8 twitter accounts you can’t afford not to follow. Click their names to go to their twitter pages.

Make Sure Your Christmas & New Years Events Sell Out

How to ensure your Christmas and New Year’s events are sold out

Two people, four cocktails and one party popper… Hardly a happening party right?

That’s why it’s the most important time of the year to make sure your events sell out.

Now, we know that event organising is no piece of cake. Here’s two of the best tips to make sure you sell out every gig, venue or party you put on.

Think Small(er)

Large, half empty venues impress nobody. But a smaller room full of energetic ravers, fans or guests is sure to get you a good name. So why book (and pay) for a venue that won’t be filled? The crowd itself gets the crowd going, so why not book somewhere a little smaller and have that big, proud ‘sold out’ sign slapped on your next event’s window.

Around the festive period, club and venue rent prices tend to be slightly higher. So not only will you save yourself some cash on the rent, you’ll also have a comfortable number of guests to ply with great music!

Mobile Madness

Mobile marketing is underrated. No doubt many of your customers carry their phones glued to their fingers (texting timmys) or their ears (talkative tracys). When it comes to getting your event found, you could try something novel like Flypost. Using this app is one of the easiest ways to get your event to the top of the “OMG-I-cannot-miss” list. Check them out here.

Got any more tips? Tweet them to us @tickettailor!

4 Super Savvy Tools for Event Organisers

Event organisers are, by nature, sociable, savvy and… run off their feet.

But what happens when you’ve exhausted many of the generic avenues to promote your awesome event?

That’s where the likes of Bullseyehub, Eventasaurus, FanBridge and Ticket Tailor become priceless. They take the exhausting legwork out of event organisation, leaving your free to do what you do best – putting on a great show.

For Social Network Soldiers:

Eventasaurus is every event organisers dream – imagine being able to post your event on several social networks at once and reply to any queries super fast from one platform. The days of logging into multiple social networks are long gone. Eventasaurus will allow you to spread the word about your event and where to buy tickets (using Ticket Tailor of course!). Check out their awesome software at .

For Event’s Listing Lovers:

Using Bullseyehub is the equivalent of personally sending an event invite to the entire online event community – you can list your event once and publish it across the web with a single click. Amongst many other things, Bullseyehub offers tracking of your event in top search engines and a buzzing audience of up to 16 million people. It doesn’t get much better. Check them out here: .

For Fan Base Fanatics:

Fanbridge’s all inclusive software can literally grow your brand fan base by millions. With over 90 million fans managed worldwide, Fan Bridge is the godfather of fan building. Their ultra-intuitive platform automatically creates a highly engaging summary of your social media content – and delivers it to your fans email inboxes weekly. You don’t get much more engaging than that. If you’d like to turn your likes and followers into valued brand sharers, check out: .

For Ticket Selling Superhumans

Once you’ve got your event out there, how do you sell tickets online and save your self some cash? Easy, Ticket Tailor! Ticket Tailor is everything a standard (boring) ticketing agency isn’t. It’s simple, quick and best of all – charges no bookings fees. Facebook, blogs and website integration means it’s the perfect tool to turn all your promotional effort into hard cash. Easy to read graphs let you keep track of your orders too – and there’s even a smart phone version for on-the-go selling. To get a slice of this marvellous software, check out: .

Events Organising: First Timer’s Guide

Event organising: it’s exciting and nail-biting – but it can also be very nerve racking.

Will to many people come? Will nobody come? Will people talk about it for years to come? Will people want to come back? How much will it cost?

Dealing with these questions can be tough, so here’s a few tips to get you off the ground.

You do too much, you’re not superman you know

  • Like they say, two heads are better than one.

Getting help in is always great – they’ll be able to advise you on what works and what doesn’t, give ideas on how to advertise your event, who to invite and what to charge. Most importantly, they’ll be able to split the stress with you.

Small and Informal now, Glastonbury later

  • Ambition is great but when it comes to your first event, start small.

Things can easily spiral out of control if you don’t have much experience with event planning. Also, starting small means you can learn from any mistakes you might make – without too many dire consequences.

  • Don’t leave booking to the last second

Thursdays, Fridays and Saturdays are the party days so book your venue early as there’s a good chance there’ll be a waiting list. Don’t forget to allow for sufficient numbers. It’s much harder to under-book and add numbers later than to overbook and cancel.

Let Facebook & Twitter be your party planners

Use social media to attract people to your event – but don’t over do it. No-one likes being bombarded with invites 24/7.

One way to ensure that you’re not seen to a spammer is to have others get the word out there with you. Let your mates recommend your event. People are much more receptive to word of mouth marketing – and your event can reach more people.

Always have your contacts details on invites, whether they’re online or printed. Personalise your invites too – we all like to feel especially welcomed.

Keep a hold of your purse strings

  • Events can go over budget in the blink of an eye.

Many experienced organisers never know whether they’re going to make a profit on their events. So it makes sense to keep a close eye on the money you’re spending.

You might sell £300 worth of tickets and the venue only costs £100 – you’ve made a profit, right? Not always. Remember to factor in opportunity costs. This involves insurance, bar charges, petrol and booking fee’s you’ll pay for selling tickets (unless you’re using Ticket Tailor of course!)

Don’t forget – always have a contingency fund to prepare for possible refunds.

Whilst at the Event

Remember, it’s your event and you’re in charge. If someone is disrupting your event ask them politely to leave and don’t let it phase you!

Our final tip… Enjoy yourself!

No use putting in all that hard word without reaping the rewards!

The Best Things in Life are (Booking-fee) Free

Let’s do some quick maths, remember these maths scenarios from school?

John sells 300 tickets at £10 to his gig through an agency. The agency charges him a booking fee of 65p on each ticket, plus 2.5% of each ticket’s value. How much, in cash, will he pay in booking fees?

If like us, maths isn’t your favourite hobby – and you’d rather do without complicated sums to work out how much you’re paying to sell your tickets – then Ticket Tailor is your new best friend.

Ticket Tailor doesn’t charge a single penny in booking fees, service charge or commission. Just one small flat fee to sell as many tickets as you possibly can.

So John from our maths scenario would’ve paid a whopping £270 to sell 300 tickets through a ticket agency. If he’d used Ticket Tailor, he wouldn’t have paid any of those fees – just a simple subscription from £9/month.

Simple and effective.

On average, booking fees will take a healthy (unfair) slice of your revenue. And if you’ve worked hard to promote your event, why give away more than you have to?

In May, Which? Magazine featured an investigation into “almost overwhelming” fees charged by most agencies and venues. Unsurprisingly, 91% of 3,500 people thought these fees were unfair.

Using our system, which includes Facebook, blog and website integration, will not only save you hard earned cash – but relieve you from unnecessary mathematics!

For your next event, remember Ticket Tailor: 40,978 booking-fee-free tickets sold and counting…

Using Live Unsigned to promote gigs effectively

So you’re selling tickets at a lower rate than you’d like and the next gig is around the corner. How else should you promote the shows that could make your music bigger than Lady Gaga’s? is a central depot for all the hottest show listings of unsigned and small label artists worldwide. It’s quick, easy and best of all – used by thousands looking for great shows everyday.

Live Unsigned features:

  • Over 6,500 artist profiles
  • Over 3,000 venue profiles
  • Over 800 upcoming listed shows

and is dedicated to promoting only small to medium sized gigs to communities around the world.

It’s also a useful site for anyone into the live music scene to discover gigs and small venues in a new city when travelling.

Even without an account all users can access:

  • Free searchable show listings
  • Searchable show map
  • Artist profile pages
  • Venue profile pages
  • Reviews of Artists and Venues
  • Weekly posts with online tips and advice for DIY musicians in the Live Unsigned Blog

Unsigned bands and small label music artists can sign up easily with an existing Facebook or Soundcloud profile to:

  • Add your artist / venue profile
  • Post gigs
  • Write reviews
  • Follow artists – so you can get recommendations from Live Unsigned for shows based on your tastes

There are no limits to the audiences artists can reach through The website aims to support as many languages as possible and is translated into German, Spanish and Italian – with French on the way.

Live Unsigned also integrates seamlessly with Facebook likes and Soundcloud tracks so artists can upload tracks to their Live Signed profile.

Perfect for growing your fan base quickly and easily.

And like Ticket Tailor, Live Unsigned makes it easy to promote your band. Once listings have been entered for a band, act or venue, Live Unsigned gives you the code to embed these listings anywhere i.e. on your music blog or website.

With Wikipedia style portable listings and editable show details, music artists around the world can improve or change their listing content at any time.

The cherry on the cake comes in the form of the Live Unsigned blog. It’s updated at least once a week with advice on savvy new ways for artists to build their following. They even show you how you can use social media and other resources to keep your act bringing in the money.

Sign up at and help your music hit the big time.

Sell tickets online using PayPal

Selling TicketsSelling tickets online using PayPal can save you a lot of money. With the fees starting at just 3.4% + 20p per transaction it works out way more cost effective than using a ticket agency which are more around the 10% mark. You can accept credit and debit cards, payments are instant and it’s really easy to sign up.

However, PayPal isn’t a ticketing solution. It’s a payment solution. If you’ve tried to sell tickets just using PayPal you may have come across the following problems:

Creating a doorlist can be a nightmare. You have to create a list of names from your payment activity. If you are selling for multiple events or using your PayPal for other things it becomes even more difficult. Don’t even think about having separate doorlists for different ticket types.

You most likely want to send people an e-ticket email or SMS. With PayPal alone this is difficult as you will need to manually arrange sending out emails to your customers. Collating this information is also difficult, just like creating a doorlist.

You can’t issue free tickets. Since all activity is based on receiving payments you will have to use a separate system for recording any free tickets that have been issued. It’s often this is managed by saying email us for tickets at… but this requires more work for the customer and more work for you.

Okay, so PayPal is good for taking payments but is impractical as a ticketing solution. That’s where Ticket Tailor comes in.

Add Ticket Tailor to the mix…

Add your events and tickets to Ticket Tailor, link it with your PayPal account and immediately your life is easier:

Event listing pages
You get your own event listing pages. Customers can browse your listings and event pages which may feature event descriptions, images and tickets. These pages can be customised to look exactly like your website, and are automatically optimised for search engines and smart phones. The Facebook app keeps your Facebook page up to date with ticket links automatically.

Sell tickets
Customers can select the tickets they want go through a checkout process and then pay direct to you via PayPal. You can brand and customise the e-ticket email your customers receive and even send them SMS e-tickets.

Export doorlists
You can easily export a doorlist for any event which is then used for checking customers in. You can drill down by ticket type and order by name or e-ticket number. Essential information such as ticket types and customer name and postcode are included on the lists. This can include paid and free tickets.

Export customer data
You may need to send out important information just before the event, or you might want to thank everyone for coming afterwards. You can simply export your customer data and email them using your favourite newsletter system.

There are loads of other beneifts too but you get the idea: Ticket Tailor makes PayPal much better for selling tickets online. Best of all we don’t add on fees to ticket sales (we let you add a booking fee to tickets if you wish which you get to keep). Check out our pricing page for subscription details. Any questions, please email us at

How to track referrals when selling tickets online

Track Online Ticket SalesTicket Tailor now allows you to track where your sales originate from and it presents the results in a nice graph.  This allows you to see which of your marketing efforts are channelling the most sales.  You can also use this to arm your ticket reps and affiliates with their own links and reward them based on how well they sell.

Here’s how you set it up:

  1. Within your Ticket Tailor control panel click through to Promotional Tools and then click Buttons and links.
  2. Select which event you want to create links for or, if it’s for all your events, select All Events.
  3. Enter a unique referral tag, this is used for tracking.  For example if the link was for a facebook campaign on a particular date you could use “facebook-03072011”, or if it was for your ticket rep you might just want to use their name.  This tag is used later for tracking your links so use something that makes sense.
  4. Click Update links and buttons.
  5. Copy the code for the button or link you wish to use, and paste it where you want to use it.  If this is for a ticket rep you can email them the code.

Once in place you can track sales from the Event Summary page.  Select Referral sales summary from the sales statistics drop-down.  Once your referral links have started generating sales the figures will appear here.

There you have it, ticket affiliate and sales tracking now available on Ticket Tailor.