Opinion Posts

A guide to ticket pricing (part 1…)

Where are the costs and what is the price?

You’ve got an event, it’s being publicised and you’re going to be selling tickets. So where do you go from here?

Well, one important issue is pricing. Figuring out how to actually price your tickets can be a real headache, especially if you don’t have a lot of experience planning events. This is a short guide for those who need a little advice on this vital but tricky issue!

A guide to ticket pricing (…part 2)

Ticket pricing strategy

There’s a lot of hand-waving and mysticism around pricing tickets, but real evidence on what works differs by industry, by event and even by the time of year.

And yet that doesn’t mean that there aren’t a few trends worth paying attention to…

From auctions to ticket sales – 5 charity event mistakes

What sort of mistakes do charity event organisers make?

Plenty, as it turns out. But if you hear any of these statements being made, you can be sure that something went wrong rather early in the planning stages.

7 Low Cost PTA Fundraising Ideas

So you’ve succeeded in getting interested parents together and motivated – well done! Now you can start to raise money for educational equipment and term-time extras like day trips and excursions.

But where to begin? The idea is to have fun and make a little money at the same time, not to break the bank or do something that requires a huge amount of organisation. Well, the end-of-year fair can wait; here are some entertaining, low cost ideas to raise money, ranked in order of complexity.

The best way to sell charity event tickets

Why use Ticket Tailor?

Charities were some of Ticket Tailor’s earliest clients, and we still get warm and fuzzy thinking about how much money we’ve saved them on ticket fees. In fact, we still offer a 30% discount for registered charities because we’re committed to providing the best value for money that we possibly can.

Looking for a reliable, effective and low-cost option for ticket sales?

Most online ticketing services will charge you a flat fee plus a percentage of each ticket’s price. And that can be cost-effective… sometimes. But not often – and that’s why we like to do things a little differently.

5 Reasons to Ditch the Cash for Your Next PTA Fundraiser

There’s more to online ticketing than just intrinsic convenience – especially for schools and parent-teacher associations, when time, energy and funding are already at a premium.

In the same way that email has more or less superseded letter writing, the use of self-service ticketing has generally replaced the physical box office for event booking. This hasn’t happened by chance either. The ability to sell tickets online has brought a wealth of advantages to what was once a lengthy and sometimes haphazard task for organisers as well as customers. It might not be obvious at first glance, but using an online ticketing service for fundraising events is actually a pretty neat idea.

Selling tickets on your site (with widgets!)

Ticket Tailor lets you sell tickets directly from your website using our widgets. It might be blindingly obvious why this is a pretty nifty feature, but just in case it’s not, here are three reasons why widgets are the way forward for ticket sales.

8 benchmark WordPress themes for ticketed events

How important is event presentation?

Very. Until your attendees actually arrive, the only information they have to go on – aside from word of mouth – is the information you provide. Presentation is key, but not all themes are suitable for every kind of event. That’s why we’ve put together a showcase of the best ‘standards’ in each category.

5 Mistakes that the best event organisers never make

…and how to avoid them!

You’d never make any of these blunders, but you probably know someone who has. Or not, in which case you may be some sort of Event Planning God, possibly waited on by a clique of minor but equally flawless venue deities.

Sell tickets free!

When you search for “Sell tickets free” online you get a whole load of companies all saying “Our service is free”. But dig a little deeper and you’ll find that what they really mean is that they will pass their fees on to your customers in the form of booking fees. If you tot up these fees, you will see that they amount to rather a lot of money.