4 Super Savvy Tools for Event Organisers

Event organisers are, by nature, sociable, savvy and… run off their feet.

But what happens when you’ve exhausted many of the generic avenues to promote your awesome event?

That’s where the likes of Bullseyehub, Eventasaurus, FanBridge and Ticket Tailor become priceless. They take the exhausting legwork out of event organisation, leaving your free to do what you do best – putting on a great show.

For Social Network Soldiers:

Eventasaurus is every event organisers dream – imagine being able to post your event on several social networks at once and reply to any queries super fast from one platform. The days of logging into multiple social networks are long gone. Eventasaurus will allow you to spread the word about your event and where to buy tickets (using Ticket Tailor of course!). Check out their awesome software at www.eventasaur.us .

For Event’s Listing Lovers:

Using Bullseyehub is the equivalent of personally sending an event invite to the entire online event community – you can list your event once and publish it across the web with a single click. Amongst many other things, Bullseyehub offers tracking of your event in top search engines and a buzzing audience of up to 16 million people. It doesn’t get much better. Check them out here: www.bullseyehub.com .

For Fan Base Fanatics:

Fanbridge’s all inclusive software can literally grow your brand fan base by millions. With over 90 million fans managed worldwide, Fan Bridge is the godfather of fan building. Their ultra-intuitive platform automatically creates a highly engaging summary of your social media content – and delivers it to your fans email inboxes weekly. You don’t get much more engaging than that. If you’d like to turn your likes and followers into valued brand sharers, check out: www.fanbridge.com .

For Ticket Selling Superhumans

Once you’ve got your event out there, how do you sell tickets online and save your self some cash? Easy, Ticket Tailor! Ticket Tailor is everything a standard (boring) ticketing agency isn’t. It’s simple, quick and best of all – charges no bookings fees. Facebook, blogs and website integration means it’s the perfect tool to turn all your promotional effort into hard cash. Easy to read graphs let you keep track of your orders too – and there’s even a smart phone version for on-the-go selling. To get a slice of this marvellous software, check out: www.tickettailor.com .

Events Organising: First Timer’s Guide

Event organising: it’s exciting and nail-biting – but it can also be very nerve racking.

Will to many people come? Will nobody come? Will people talk about it for years to come? Will people want to come back? How much will it cost?

Dealing with these questions can be tough, so here’s a few tips to get you off the ground.

You do too much, you’re not superman you know

  • Like they say, two heads are better than one.

Getting help in is always great – they’ll be able to advise you on what works and what doesn’t, give ideas on how to advertise your event, who to invite and what to charge. Most importantly, they’ll be able to split the stress with you.

Small and Informal now, Glastonbury later

  • Ambition is great but when it comes to your first event, start small.

Things can easily spiral out of control if you don’t have much experience with event planning. Also, starting small means you can learn from any mistakes you might make – without too many dire consequences.

  • Don’t leave booking to the last second

Thursdays, Fridays and Saturdays are the party days so book your venue early as there’s a good chance there’ll be a waiting list. Don’t forget to allow for sufficient numbers. It’s much harder to under-book and add numbers later than to overbook and cancel.

Let Facebook & Twitter be your party planners

Use social media to attract people to your event – but don’t over do it. No-one likes being bombarded with invites 24/7.

One way to ensure that you’re not seen to a spammer is to have others get the word out there with you. Let your mates recommend your event. People are much more receptive to word of mouth marketing – and your event can reach more people.

Always have your contacts details on invites, whether they’re online or printed. Personalise your invites too – we all like to feel especially welcomed.

Keep a hold of your purse strings

  • Events can go over budget in the blink of an eye.

Many experienced organisers never know whether they’re going to make a profit on their events. So it makes sense to keep a close eye on the money you’re spending.

You might sell £300 worth of tickets and the venue only costs £100 – you’ve made a profit, right? Not always. Remember to factor in opportunity costs. This involves insurance, bar charges, petrol and booking fee’s you’ll pay for selling tickets (unless you’re using Ticket Tailor of course!)

Don’t forget – always have a contingency fund to prepare for possible refunds.

Whilst at the Event

Remember, it’s your event and you’re in charge. If someone is disrupting your event ask them politely to leave and don’t let it phase you!

Our final tip… Enjoy yourself!

No use putting in all that hard word without reaping the rewards!

2 Minute Interview: BizVision

Drum roll please!

We’re showcasing insider tips and hints by giving the spotlight to some of the brightest companies around – but only for 2 minutes!

First up, are the brilliant guys over at BizVision.

Before you answer our 12 second questions, tell us a little about BizVision?

BizVision is run by people who understand the challenge of running a business – we know because we are doing it ourselves!

That means the advice and support we give as a business development and performance improvement company is totally relevant – even if it may have been gained from the hard knocks of business life!

We’ve changed to meet the new demands of business support and in changing we are saying we now more clearly offer  a way for our clients to grow dynamically, increase profits, retain customers and hammer competitors!

Q1: Sum up your events in a sentence?

Our events are totally focused on delegates gaining practical ways to grow dynamically and achieve potential.

Q2: Why should people come to your event?

We are passionate about delivering results for delegates not ticking boxes.

Q3: Why do you like working in this industry?

The great letters to get when you have helped a business person achcive their dream or goals.

Q4:  What’s been your most successful event?

The launch of the 2012 Olympic opportunities in Weymouth at exactly the spot where the sailing events will take place.

Q5: How has Ticket Tailor helped you sell tickets for your events?

Ticket tailor allows us to concentrate on managing the event itself whilst automating our ticketing and providing a 24/7 box office.

Q6: How were you selling tickets before using Ticket Tailor?

Snail post, fax, telephone and almost hanging around street corners to bump into businesses!

Q7: What’s your favourite way to market yourselves?

Producing videos to link between ticket tailor, our site and You Tube. Oops there goes a big secret of ours!

Q8: If you could invite one celebrity to your event, who would it be?

Sir Bruce Forsyth.

Q9: And why?

Not just because its “nice to see delegates to see them nice” but because he is expert at reinventing and marketing himself.

Q10: Where do you hope to be in one year?

Our new programme The Executive Boardroom buzzing with ticket sales via ticket tailor.

For more information, check out BizVizion here.

Europas Award 2011: Vote for us!

We are ecstatic over here at Ticket Tailor!

We’ve been short listed for ‘Best Business and Enterprise Startup’ in the Europas (European Tech Startup Awards).

Held annually, The Europas are the main European Awards for early stage technology startups. They are selected by a combination of an expert Advisory Board (which changes every year) and voting by the industry itself.

According to TechCrunch, the shortlist is comprised of “the best new early stage startups in Europe, and the people making it all happen” and Ticket Tailor are honoured to feature. Read the full article here.

But we need your help – please vote for us here.

You’ve already shown us so much support, and we wouldn’t be here without you so please take one moment to vote for us!

To find us, just press control + F and type ticket.

The Best Things in Life are (Booking-fee) Free

Let’s do some quick maths, remember these maths scenarios from school?

John sells 300 tickets at £10 to his gig through an agency. The agency charges him a booking fee of 65p on each ticket, plus 2.5% of each ticket’s value. How much, in cash, will he pay in booking fees?

If like us, maths isn’t your favourite hobby – and you’d rather do without complicated sums to work out how much you’re paying to sell your tickets – then Ticket Tailor is your new best friend.

Ticket Tailor doesn’t charge a single penny in booking fees, service charge or commission. Just one small flat fee to sell as many tickets as you possibly can.

So John from our maths scenario would’ve paid a whopping £270 to sell 300 tickets through a ticket agency. If he’d used Ticket Tailor, he wouldn’t have paid any of those fees – just a simple subscription from £9/month.

Simple and effective.

On average, booking fees will take a healthy (unfair) slice of your revenue. And if you’ve worked hard to promote your event, why give away more than you have to?

In May, Which? Magazine featured an investigation into “almost overwhelming” fees charged by most agencies and venues. Unsurprisingly, 91% of 3,500 people thought these fees were unfair.

Using our system, which includes Facebook, blog and website integration, will not only save you hard earned cash – but relieve you from unnecessary mathematics!

For your next event, remember Ticket Tailor: 40,978 booking-fee-free tickets sold and counting…

Using Live Unsigned to promote gigs effectively


So you’re selling tickets at a lower rate than you’d like and the next gig is around the corner. How else should you promote the shows that could make your music bigger than Lady Gaga’s?

LiveUnsigned.com is a central depot for all the hottest show listings of unsigned and small label artists worldwide. It’s quick, easy and best of all – used by thousands looking for great shows everyday.

Live Unsigned features:

  • Over 6,500 artist profiles
  • Over 3,000 venue profiles
  • Over 800 upcoming listed shows

and is dedicated to promoting only small to medium sized gigs to communities around the world.

It’s also a useful site for anyone into the live music scene to discover gigs and small venues in a new city when travelling.

Even without an account all users can access:

  • Free searchable show listings
  • Searchable show map
  • Artist profile pages
  • Venue profile pages
  • Reviews of Artists and Venues
  • Weekly posts with online tips and advice for DIY musicians in the Live Unsigned Blog

Unsigned bands and small label music artists can sign up easily with an existing Facebook or Soundcloud profile to:

  • Add your artist / venue profile
  • Post gigs
  • Write reviews
  • Follow artists – so you can get recommendations from Live Unsigned for shows based on your tastes

There are no limits to the audiences artists can reach through LiveUnsigned.com. The website aims to support as many languages as possible and is translated into German, Spanish and Italian – with French on the way.

Live Unsigned also integrates seamlessly with Facebook likes and Soundcloud tracks so artists can upload tracks to their Live Signed profile.

Perfect for growing your fan base quickly and easily.

And like Ticket Tailor, Live Unsigned makes it easy to promote your band. Once listings have been entered for a band, act or venue, Live Unsigned gives you the code to embed these listings anywhere i.e. on your music blog or website.

With Wikipedia style portable listings and editable show details, music artists around the world can improve or change their listing content at any time.

The cherry on the cake comes in the form of the Live Unsigned blog. It’s updated at least once a week with advice on savvy new ways for artists to build their following. They even show you how you can use social media and other resources to keep your act bringing in the money.

Sign up at www.LiveUnsigned.com and help your music hit the big time.

How Scare Nation sell tickets online

Scare Nation is a new  scare attraction in the UK tipped as ‘a truly terrifying experience brought to life by some of the top scare performers in the industry’.

Scare Nation sell tickets in advance for their attraction and approached Ticket Tailor to see if we could help.  They have tickets for multiple days, times and have different prices for adults and children.  They also had a great looking website and they wanted a consistent design on their ticket pages.

With all the dates, times and ticket types this could quickly become an unwieldy list of tickets so we broke it down in to steps by date and then time giving their customers a nice simple checkout flow.  After selecting a date and time customers can then choose how many adult and child tickets they want for that slot.

Ticket Tailor allows you duplicate event listings in just a few clicks.  This made loading up all the various dates very straight forward.

We then skinned the ticket pages so it matched their website seamlessly.

“Everyone is really impressed.  For a company that have never sold tickets on-line before, we have found everything really easy to set up.”
Director, Scarenation Ltd.

To find out more about Scare Nation check out their website at http://www.scarenation.co.uk/, or their YouTube channel at http://www.youtube.com/user/ScarenationUK.

For more information about how Ticket Tailor can help you with your ticketing please check out our home page or call us on +44 (0)207 193 7027.

Ticket Tailor wins a Smarta 100

Smarta 100 Winner 2011We are very excited to announce that we have won a Smarta 100 award.

The Smarta 100 is a celebration of the most resourceful, original, exciting and disruptive small businesses in the UK.

Please vote for us

Now we need you to vote for us to get us up the leader board.  Please take 5 seconds to vote for us here: http://www.tickettailor.com/vote-smarta-100/

Deborah Meaden from Dragons’ Den is a supporter of the awards and says:

“What pleases me is that these awards are championing passionate and ambitious people with brilliant ideas who’ve acted on those ideas and turned them into flourishing businesses. These small businesses and individuals are hugely important and deserve our recognition and support.”

We are looking forward to the awards ceremony later this month and meeting the people behind the other 99 Smarta 100 businesses.

Interview with Scala Forever at Roxy Bar and Screen

Tell us about your events

A Season of Films and Events Dedicated to One of London’s Lost Legends: THE SCALA CINEMA. Organised by the Roxy Bar and Screen in Borough, the season will involve London’s greatest cinemas, DVD labels, film clubs and pop-up venues, with over 100 films screening over 66 nights at 26 venues.

How were you selling tickets before using Ticket Tailor?

We weren’t.

How has Ticket Tailor helped you sell tickets for your events?

Very easy to set up, and we picked it becasue of the lack of per ticket costs. (and also because it’s London based).

You can find out out more about Scala Forever via their website and twitter: www.scalaforever.co.uk /  @ScalaForever

Interview with Scratch + Sniff

Tell us about your events

Scratch+Sniff are olfactory adventures for people curious about the sense of smell.

Each month we take a different creative theme, from Scent and Cinema, Perfume and Music and even Fragrance and Mythology, and through presentations, discussions, games and lots of smelling, have lots of fun with our sense of smell.

The events are a bit like wine tastings but for perfume and in fact everyone usually has a glass of wine to hand amongst all the sample scent bottles (which you get to take home with you). I started them because I think fragrance can be as interesting as any other art form, but couldn’t find any events that were really focussed on olfaction. So I  did it myself!

Each month we take a different creative theme, from Scent and Cinema, Perfume and Music and even Fragrance and Mythology, and through presentations, discussions, games and lots of smelling, have lots of fun with our sense of smell.

The events are a bit like wine tastings but for perfume and in fact everyone usually has a glass of wine to hand amongst all the sample scent bottles (which you get to take home with you). I started them because I think fragrance can be as interesting as any other art form, but couldn’t find any events that were really focussed on olfaction. So I  did it myself!

What are your most effective event marketing methods?

Press and getting on the listings pages is very important for Scratch+Sniff, as is email marketing. Once you’ve built up a list of people interested in the topic already, the occasional (but not too frequent) mailing is very effective. But not if you’re just selling a ticket, I always try to include some interesting bits and bobs about other interesting things happening around scent and perfume. Twitter is also great because its a great space to hear about quirkier, niche events.

Funnily enough, I promote through facebook much less but I’m not sure if that’s because it’s less useful, or if I’m just rubbish at using it!

But to be honest, Word of Mouth is best. If you offer someone an unusual and memorable night out, they WILL tell their friends and colleagues about it the next day. To me, the more people who stumble down the rabbit hole of olfaction and then fall in love with it, the better.

How were you selling tickets before using Ticket Tailor?

I was using a different online ticketing agent.

How has Ticket Tailor helped you sell tickets for your events?

I think Ticket Tailor makes the whole process of selling tickets much more straightforward. Because ticket tailor is a flat monthly subscription, I can plan each month and control my ticket prices much better without having to include more % for commission.

Also it’s so quick to set up an event. I used to dread having to go through the rigmarole of setting up the page each month, but these days it’s done in about a minute!

You can find out out more about Scratch + Sniff via their website and twitter: www.scratchandsniffevents.com /  @odettetoilette