The Best Things in Life are (Booking-fee) Free

Let’s do some quick maths, remember these maths scenarios from school?

John sells 300 tickets at £10 to his gig through an agency. The agency charges him a booking fee of 65p on each ticket, plus 2.5% of each ticket’s value. How much, in cash, will he pay in booking fees?

If like us, maths isn’t your favourite hobby – and you’d rather do without complicated sums to work out how much you’re paying to sell your tickets – then Ticket Tailor is your new best friend.

Ticket Tailor doesn’t charge a single penny in booking fees, service charge or commission. Just one small flat fee to sell as many tickets as you possibly can.

So John from our maths scenario would’ve paid a whopping £270 to sell 300 tickets through a ticket agency. If he’d used Ticket Tailor, he wouldn’t have paid any of those fees – just a simple subscription from £9/month.

Simple and effective.

On average, booking fees will take a healthy (unfair) slice of your revenue. And if you’ve worked hard to promote your event, why give away more than you have to?

In May, Which? Magazine featured an investigation into “almost overwhelming” fees charged by most agencies and venues. Unsurprisingly, 91% of 3,500 people thought these fees were unfair.

Using our system, which includes Facebook, blog and website integration, will not only save you hard earned cash – but relieve you from unnecessary mathematics!

For your next event, remember Ticket Tailor: 40,978 booking-fee-free tickets sold and counting…

Using Live Unsigned to promote gigs effectively

So you’re selling tickets at a lower rate than you’d like and the next gig is around the corner. How else should you promote the shows that could make your music bigger than Lady Gaga’s? is a central depot for all the hottest show listings of unsigned and small label artists worldwide. It’s quick, easy and best of all – used by thousands looking for great shows everyday.

Live Unsigned features:

  • Over 6,500 artist profiles
  • Over 3,000 venue profiles
  • Over 800 upcoming listed shows

and is dedicated to promoting only small to medium sized gigs to communities around the world.

It’s also a useful site for anyone into the live music scene to discover gigs and small venues in a new city when travelling.

Even without an account all users can access:

  • Free searchable show listings
  • Searchable show map
  • Artist profile pages
  • Venue profile pages
  • Reviews of Artists and Venues
  • Weekly posts with online tips and advice for DIY musicians in the Live Unsigned Blog

Unsigned bands and small label music artists can sign up easily with an existing Facebook or Soundcloud profile to:

  • Add your artist / venue profile
  • Post gigs
  • Write reviews
  • Follow artists – so you can get recommendations from Live Unsigned for shows based on your tastes

There are no limits to the audiences artists can reach through The website aims to support as many languages as possible and is translated into German, Spanish and Italian – with French on the way.

Live Unsigned also integrates seamlessly with Facebook likes and Soundcloud tracks so artists can upload tracks to their Live Signed profile.

Perfect for growing your fan base quickly and easily.

And like Ticket Tailor, Live Unsigned makes it easy to promote your band. Once listings have been entered for a band, act or venue, Live Unsigned gives you the code to embed these listings anywhere i.e. on your music blog or website.

With Wikipedia style portable listings and editable show details, music artists around the world can improve or change their listing content at any time.

The cherry on the cake comes in the form of the Live Unsigned blog. It’s updated at least once a week with advice on savvy new ways for artists to build their following. They even show you how you can use social media and other resources to keep your act bringing in the money.

Sign up at and help your music hit the big time.

How Scare Nation sell tickets online

Scare Nation is a new  scare attraction in the UK tipped as ‘a truly terrifying experience brought to life by some of the top scare performers in the industry’.

Scare Nation sell tickets in advance for their attraction and approached Ticket Tailor to see if we could help.  They have tickets for multiple days, times and have different prices for adults and children.  They also had a great looking website and they wanted a consistent design on their ticket pages.

With all the dates, times and ticket types this could quickly become an unwieldy list of tickets so we broke it down in to steps by date and then time giving their customers a nice simple checkout flow.  After selecting a date and time customers can then choose how many adult and child tickets they want for that slot.

Ticket Tailor allows you duplicate event listings in just a few clicks.  This made loading up all the various dates very straight forward.

We then skinned the ticket pages so it matched their website seamlessly.

“Everyone is really impressed.  For a company that have never sold tickets on-line before, we have found everything really easy to set up.”
Director, Scarenation Ltd.

To find out more about Scare Nation check out their website at, or their YouTube channel at

For more information about how Ticket Tailor can help you with your ticketing please check out our home page or call us on +44 (0)207 193 7027.

Ticket Tailor wins a Smarta 100

Smarta 100 Winner 2011We are very excited to announce that we have won a Smarta 100 award.

The Smarta 100 is a celebration of the most resourceful, original, exciting and disruptive small businesses in the UK.

Please vote for us

Now we need you to vote for us to get us up the leader board.  Please take 5 seconds to vote for us here:

Deborah Meaden from Dragons’ Den is a supporter of the awards and says:

“What pleases me is that these awards are championing passionate and ambitious people with brilliant ideas who’ve acted on those ideas and turned them into flourishing businesses. These small businesses and individuals are hugely important and deserve our recognition and support.”

We are looking forward to the awards ceremony later this month and meeting the people behind the other 99 Smarta 100 businesses.

Interview with Scala Forever at Roxy Bar and Screen

Tell us about your events

A Season of Films and Events Dedicated to One of London’s Lost Legends: THE SCALA CINEMA. Organised by the Roxy Bar and Screen in Borough, the season will involve London’s greatest cinemas, DVD labels, film clubs and pop-up venues, with over 100 films screening over 66 nights at 26 venues.

How were you selling tickets before using Ticket Tailor?

We weren’t.

How has Ticket Tailor helped you sell tickets for your events?

Very easy to set up, and we picked it becasue of the lack of per ticket costs. (and also because it’s London based).

You can find out out more about Scala Forever via their website and twitter: /  @ScalaForever

Interview with Scratch + Sniff

Tell us about your events

Scratch+Sniff are olfactory adventures for people curious about the sense of smell.

Each month we take a different creative theme, from Scent and Cinema, Perfume and Music and even Fragrance and Mythology, and through presentations, discussions, games and lots of smelling, have lots of fun with our sense of smell.

The events are a bit like wine tastings but for perfume and in fact everyone usually has a glass of wine to hand amongst all the sample scent bottles (which you get to take home with you). I started them because I think fragrance can be as interesting as any other art form, but couldn’t find any events that were really focussed on olfaction. So I  did it myself!

Each month we take a different creative theme, from Scent and Cinema, Perfume and Music and even Fragrance and Mythology, and through presentations, discussions, games and lots of smelling, have lots of fun with our sense of smell.

The events are a bit like wine tastings but for perfume and in fact everyone usually has a glass of wine to hand amongst all the sample scent bottles (which you get to take home with you). I started them because I think fragrance can be as interesting as any other art form, but couldn’t find any events that were really focussed on olfaction. So I  did it myself!

What are your most effective event marketing methods?

Press and getting on the listings pages is very important for Scratch+Sniff, as is email marketing. Once you’ve built up a list of people interested in the topic already, the occasional (but not too frequent) mailing is very effective. But not if you’re just selling a ticket, I always try to include some interesting bits and bobs about other interesting things happening around scent and perfume. Twitter is also great because its a great space to hear about quirkier, niche events.

Funnily enough, I promote through facebook much less but I’m not sure if that’s because it’s less useful, or if I’m just rubbish at using it!

But to be honest, Word of Mouth is best. If you offer someone an unusual and memorable night out, they WILL tell their friends and colleagues about it the next day. To me, the more people who stumble down the rabbit hole of olfaction and then fall in love with it, the better.

How were you selling tickets before using Ticket Tailor?

I was using a different online ticketing agent.

How has Ticket Tailor helped you sell tickets for your events?

I think Ticket Tailor makes the whole process of selling tickets much more straightforward. Because ticket tailor is a flat monthly subscription, I can plan each month and control my ticket prices much better without having to include more % for commission.

Also it’s so quick to set up an event. I used to dread having to go through the rigmarole of setting up the page each month, but these days it’s done in about a minute!

You can find out out more about Scratch + Sniff via their website and twitter: /  @odettetoilette

Sell tickets online using PayPal

Selling TicketsSelling tickets online using PayPal can save you a lot of money. With the fees starting at just 3.4% + 20p per transaction it works out way more cost effective than using a ticket agency which are more around the 10% mark. You can accept credit and debit cards, payments are instant and it’s really easy to sign up.

However, PayPal isn’t a ticketing solution. It’s a payment solution. If you’ve tried to sell tickets just using PayPal you may have come across the following problems:

Creating a doorlist can be a nightmare. You have to create a list of names from your payment activity. If you are selling for multiple events or using your PayPal for other things it becomes even more difficult. Don’t even think about having separate doorlists for different ticket types.

You most likely want to send people an e-ticket email or SMS. With PayPal alone this is difficult as you will need to manually arrange sending out emails to your customers. Collating this information is also difficult, just like creating a doorlist.

You can’t issue free tickets. Since all activity is based on receiving payments you will have to use a separate system for recording any free tickets that have been issued. It’s often this is managed by saying email us for tickets at… but this requires more work for the customer and more work for you.

Okay, so PayPal is good for taking payments but is impractical as a ticketing solution. That’s where Ticket Tailor comes in.

Add Ticket Tailor to the mix…

Add your events and tickets to Ticket Tailor, link it with your PayPal account and immediately your life is easier:

Event listing pages
You get your own event listing pages. Customers can browse your listings and event pages which may feature event descriptions, images and tickets. These pages can be customised to look exactly like your website, and are automatically optimised for search engines and smart phones. The Facebook app keeps your Facebook page up to date with ticket links automatically.

Sell tickets
Customers can select the tickets they want go through a checkout process and then pay direct to you via PayPal. You can brand and customise the e-ticket email your customers receive and even send them SMS e-tickets.

Export doorlists
You can easily export a doorlist for any event which is then used for checking customers in. You can drill down by ticket type and order by name or e-ticket number. Essential information such as ticket types and customer name and postcode are included on the lists. This can include paid and free tickets.

Export customer data
You may need to send out important information just before the event, or you might want to thank everyone for coming afterwards. You can simply export your customer data and email them using your favourite newsletter system.

There are loads of other beneifts too but you get the idea: Ticket Tailor makes PayPal much better for selling tickets online. Best of all we don’t add on fees to ticket sales (we let you add a booking fee to tickets if you wish which you get to keep). Check out our pricing page for subscription details. Any questions, please email us at

Interview with film festival: Anonymous

Conceived by Anonymous as a film festival dedicated solely to design, A Design Film Festival launched in Singapore and has travelled to Berlin, Taipei, Kaohsiung and Bangkok.

In 2011, the festival returns with a brand new line-up, expanded programme and new collaborations.

What are your most effective event marketing methods?

Our newsletter has proved to be the most effective channel for updating our subscribers on new events. I think social media is great and has big potential in engaging your audience, but nothing beats a well-crafted email newsletter.

How were you selling tickets before using Ticket Tailor?

Eventbrite and Stage HQ

How has Ticket Tailor helped you sell tickets for your events?

Booking fees are like paying for tap water in a restaurant – it never made sense. Ticket Tailor’s innovative model has helped make our events more affordable to our customers.

You can find out out more about Anonymous and A Design Film Festival via their website and twitter: /  @madebyanonymous

Interview with Cardiff promoter: SWN

SWN promote concerts, mostly in Cardiff, and organise the 4-day annual SWN Festival with BBC Radio 1 DJ Huw Stephens.

What are your most effective event marketing methods?

Use everything possible – social media is fast and furious and great for creating a surge, but traditional media – press, radio, tv – reaches way more people. Posters and flyers are still essential too. We pride ourselves on a great aesthetic and a broad reach.

Why bother?

Because it’s rewarding bringing bands we love into the city we live in, and amazing when people come and discover great new music.

How were you selling tickets before using Ticket Tailor?

Through third party sites. We still do, but we use Ticket Tailor too, bolted on to our website.

How has Ticket Tailor helped you sell tickets for your events?

It’s made it handy for us to have all our shows on sale in one place, and link the graphic for the show directly to the ticket. It’s been a great addition to what we do.

You can find out out more about SWN and their fantastic range of events via their website and twitter: /  @swnfestival

How to track referrals when selling tickets online

Track Online Ticket SalesTicket Tailor now allows you to track where your sales originate from and it presents the results in a nice graph.  This allows you to see which of your marketing efforts are channelling the most sales.  You can also use this to arm your ticket reps and affiliates with their own links and reward them based on how well they sell.

Here’s how you set it up:

  1. Within your Ticket Tailor control panel click through to Promotional Tools and then click Buttons and links.
  2. Select which event you want to create links for or, if it’s for all your events, select All Events.
  3. Enter a unique referral tag, this is used for tracking.  For example if the link was for a facebook campaign on a particular date you could use “facebook-03072011”, or if it was for your ticket rep you might just want to use their name.  This tag is used later for tracking your links so use something that makes sense.
  4. Click Update links and buttons.
  5. Copy the code for the button or link you wish to use, and paste it where you want to use it.  If this is for a ticket rep you can email them the code.

Once in place you can track sales from the Event Summary page.  Select Referral sales summary from the sales statistics drop-down.  Once your referral links have started generating sales the figures will appear here.

There you have it, ticket affiliate and sales tracking now available on Ticket Tailor.