Guestlist management made easy (and free)

Not every event needs to sell tickets in advance.  You may have an event which is free or you may want people to pre-register and then pay on the door when they arrive at the event.  If this is the case, running an on-line guestlist is a great way to go.

It’s great for the ticket buyers because they know they are on the list and will be able to get in.  It’s also great for the event organisers because they have an idea of numbers and can collect contact details to engage with their customers.

Now it’s possible to run your guestlists from Ticket Tailor and best of all it’s totally free.  Sign up for the basic package and when adding tickets to your event just tick the box that says “Free ticket / guestlist”.  You get all the benefits of our door-lists, data exports, customisable emails and SMS notifications as well as keeping all your events in one place.  You can also run guestlists alongside events you sell tickets for.

How Fieldview Festival sell tickets online

Fieldview is a small and independent festival based around the principle that things are always better done yourself.  The Festival is DIY, not for profit, based around good people, good music, environmental preservation and awareness.  It’s no wonder they wanted to do their ticketing themselves and they called on Ticket Tailor to help.

Fieldview festival ticket selling systemFieldview festival needed a system to sell festival tickets, coach tickets from various locations and t-shirts.  When people purchase t-shirts, they wanted them to be able to select colour and size variations.  Fieldview festival had problems with this in previous years and were keen to get a system that worked well.  We customised the ticket selling process for them so that when anyone purchases a t-shirt it would ask them to select a size and colour which is then stored against their order.

In addition Fieldview festival wanted a slick white label experience to match their website which was no problem for Ticket Tailor.

On going live they took a records number of sales on the first day.

Here’s what they had to say about their experience with Ticket Tailor:

Ticket Tailor were happy to help us keep it simple for us and our customers. Everything was delivered ahead of schedule and exactly how we wanted in to look and work. The unique Ticket Tailor system allows us and our customers to save money. Everyone wins!
Dan Cameron, Festival Director

Ticket Tailor is a flexible ticket platform that lends itself well to all kinds of events.  If you need help with selling tickets on-line be sure to give us a call (especially if you want to save money on booking fees!!).

0207 193 7027 / /

New features

We have been busy here at Ticket Tailor HQ, listening to your feedback and getting updates in place.  Recently we have put quite a few things live, so here’s a round-up:

Export door-lists as spreadsheets
You can now export your door-list as an on-line printout or a spreadsheet download and you can arrange the list by e-ticket or name.  It’s still possible to filter by tickets purchased as before.

Export customer data
Up until now we have manually provided customer data as CSVs on request.  Now we have a tool that allows you to export the data whenever.  You can select the fields you are interested in and filter by ticket types.  To export customer data for an event, go to your event via the control panel, click “Orders”, and then click “Export customer data”.  This can be useful for your own marketing or contacting your customers with event notices.

Upload event flyers
When adding or editing an event you may have noticed a new tool to upload event flyers.  This will add the flyer to your event page.  Pretty useful in itself but we have bigger plans for these to come.

Custom order email confirmations
You can now create your own email confirmation messages.  This can be very useful for situations where you need to provide additional event information such as directions or agenda.  Our system allows you add place-holders for specific customer information such as their name or e-ticket code.  To change the default for all of your events go to “Settings”, “Customisation”, and select “Define a custom email” from the drop-down under “Order confirmation email”.  To override this email for specific events, just go to the event, click “Edit details” and select “Define a custom email” from the drop-down under “Order confirmation email” as before.

We have got loads more useful new features planned too so we’ll keep you updated as they come.

How Soundcrash sell tickets online

Soundcrash put on a range of live shows and club nights specialising in Hip Hop, Electronic and Dance music from around the world.  Some of their upcoming shows include DJ Yoda, Bonobo, and Tinariwen to name a few, and you may see their events at venues like Xoyo, Koko, and Jazz Cafe.  They also organise the Soundwave festival in Croatia.

Soundcrash have a big reputation and therefore sell a lot of tickets through their website.  The website is clear, easy-to-use and focused on events making it ideal for them to sell tickets.  They use a wide range of ticket agencies to help them sell tickets including See Tickets, We Got Tickets and Ticket Web and they have now introduced Ticket Tailor as an option to allow their customers to order via PayPal.  This is ideal as they get the benefits of working with ticket agencies, but can avoid the booking fees when people book direct through them.

The ticket buying process is white-labelled to fit with the Soundcrash website providing a slick streamlined experience for their customers.

“So far using Ticket Tailor has been an good experience for Soundcrash, enabling us to re-coup the majority of our booking fees whilst not having to re-engineer the back end of our site to do this directly. My staff have found TT managers very helpful, with an open mind to new ways of promoting and selling tickets”

Rob Waller, Soundcrash

If you are looking for an integrated ticket booking system without the booking fees, please don’t hesitate to contact us on +44 (0)207 193 702, or

How West Sussex Opera sell tickets online

UPDATE 2016: We currently can’t support interactive seating plans.

West Sussex Opera (WSO) is the professional opera company of West Sussex serving international quality opera at locals prices. WSO was founded by artistic director Jon Grave (Tenor) to provide a platform for the stars of tomorrow.

When WSO needed to start selling tickets online they had some specific requirements and approached Ticket Tailor for help.

The WSO events take place in a seated venue and therefore they needed an interactive seating plan.  Ticket Tailor has a seating plan system built in so we just needed to customise this for their venue arrangement.  They have tiered pricing for their seats, where different prices apply to different areas of the plan.

WSO Seating Plan

In addition, WSO offer special ticket discounts when members or friends purchase tickets.  We set them up with code based discounts. People can now use the codes they have been given to apply the necessary discounts.  We have also enabled WSO to offer a group booking discount that knocks off 10% when 10 or more tickets are purchased.

In addition to all of this WSO get to take advantage of all the other benefits of Ticket Tailor including zero booking fees.  Here’s what they had to say:

“Ticket tailor have been quick, efficient, accommodating and very pleasant to deal with.  Customer response has been fantastic and it’s great to know there’s someone on the end of the line if you need them.  I have recommended them to other people and will certainly be using them again.”

Jon Grave, WSO

If you require a ticketing solution with interactive seating plans or special ticket discounts then give us a call today on +44 (0)207 193 7027 or email

Bullseyehub – The smart way to promote your events online

Promoting an event online is a time consuming process and there is so much to think about. To have maximum impact, you’ll have to post your listings on event sites, try to keep track of your email and SMS campaigns and maybe write updates for Facebook, Twitter and other social netoworking sites, among other things. All this takes time and keeping on top of it all is a difficult task.

If this sounds all too familiar, you will be pleased to hear about Bullseyehub – a smarter way to reach your customers online. Within one system Bullseyehub provide a whole bunch of useful tools to make online promotion easy, quick and more effective. Once you bring your ticket selling in-house with Ticket Tailor, it can be nice to have a helping hand with event promotions to ensure you maximise ticket sales.

So what does it have to offer?

  • Event broadcast submits your event to 40+ listing sites. You just need to enter your event details once, click a button and you are away. This increases your audience and also helps out with your natural search listings. Be sure to include you ticket links with your listings and this will be circulated across the web and help to drive ticket sales.
  • Email and SMS campaign management enables you to create, send and track your email and SMS campaigns. It also allows you to build a mobile web page for your event with polls and maps.
  • Social networking tools allow you to create all of your twitter and facebook updates for the week in one go and to schedule when they should be posted. Any retweets and replies are then automatically monitored.

All this saves a load of time. Now add their analytics on top and you can get a clear picture of how effective your campaigns are and understand more about your customers.

We recommend Bullseyehub. Not only will it save you loads of time and effort, but it works really well alongside Ticket Tailor. Just as Ticket Tailor makes it easy to take your ticketing in-house, Bullseyehub does the same with event promotion.

For a free demo, sign up here

How onswitch sell tickets online.

Onswitch are a company that offer market research, training, mystery shopping, business consultancy, marketing and project management. Recently they launched a training bus which travels around the country wehere people can buy tickets, board the bus and take part in the course. However they had a few special requirements that Ticket Tailor could help out with.

Avoid admin and paper
When selling tickets they wanted to avoid as much admin and paper as possible especially as they have an in-house challenge of being paperless within 12 months. As Ticket Tailor is a pre-built system that handles the administration involved of taking orders and only deals with e-tickets it already ticked the boxes.

Reward the early birds
Tickets go on sale months before the course takes place and onswitch wanted to reward customers who buy early with cheaper tickets. We set them up with discounts that deduct a certain percentage based on how early in advance they purchased the tickets. If a customers purchases a ticket 6 months in advance they can save £50, 5 months in advance saves £40, and so on.

Airline-style boarding pass
As a nice touch to their customers they wanted everybody who bought tickets to be issued with an airline-style boarding pass. We customised Ticket Tailor for them to ask for names of each ticket holder. When they complete their order the names and event details are used to create a unique board pass for each customer and emailed to the customer.

We also customised the ticket buying process to match their website to provide a seamless booking experience for their customers.

Now onswitch have a fantastic booking system that works exactly how they want it to without having to commission and support a bespoke system. Here’s what they have to say about using Ticket Tailor:

“When we contacted the staff at Ticket Tailor and explained our requirements we were pleased that the flexibility we required could be delivered all within a 2 week window.

“Because we like to be unique we requested Airline style boarding pass to be issued to our clients as an entry ticket ………..even this was no problem to Ticket Tailor and was delivered all within the 2 weeks as promised.

“We are extremely pleased with the support and service provided by TicketTailor that we would not hesitate to recommend the solutions to others.”

Donald Lambert, OnSwitch Ltd

If you are interested in selling tickets online with a platform that be customised to work the way you do, get in touch on +44 (0)207 193 7027 or click here to sign up for an account.

How the Brickhouse sell tickets online

Buy Tickets Page on The BrickhouseThe Brickhouse is a popular restaurant and cabaret club based on Brick Lane Shoreditch with a jam-packed events diary.

They were the first of many to start using Ticket Tailor to sell tickets online without booking fees. They now have a ticket system tightly integrated with their website and facebook page.

Website widget
Their ticket listings are automatically updated on their home page using the website widget tool. This means whenever they put an event on sale using Ticket Tailor it automatically updates on their home page.

Customised ticket pages
We have customised the ticket pages for the Brickhouse so it looks exactly like their website. Although Ticket Tailor manages the booking process, customers don’t realise they have left the Brickhouse website.

Facebook integration
The Brickhouse use their facebook page to promote their events and our application keeps this up to date too. After the adding the application to a page a “Buy Tickets” tab appears with all the events on sale.

“We are using Ticket Tailor and it works really well. This is mainly down the fact that you can keep the booking fee and are in total control of selling tickets, particularly useful if you put on multiple events week in, week out.”
Richard Buller, The Brickhouse

To see what events the Brickhouse have coming up, check out their website at

If you are interested in selling tickets online with all these tools and zero booking fees get in touch on +44 (0)207 193 7027 or click here to sign up for an account.

Case studies fortnightly

Although it’s a new service Ticket Tailor is being used by lots of different types of event organisers from all over the world. We have been inspired by the variety of use cases and why they use us to sell tickets online. By publishing a case study every fortnight we hope to inspire you too so you can see what’s possible with a flexible platform like Ticket Tailor.

Press Release: Ticket Tailor allows event organisers to sell tickets on-line without paying booking fees
(+)44 0207 193 7027

Ticket Tailor allows event organisers to sell tickets on-line without paying booking fees

Ticket Tailor ( is a new service that offers all the tools needed to sell tickets on-line so that venues, promoters and bands can sell tickets direct and keep any booking fees they wish to set.

The Internet has revolutionised many sectors by making things easier, cheaper and more accessible. People have become more savvy and are always looking for the best deal. This has thrown traditional business models up in the air and businesses are having to be more customer-focused and cost-effective than ever.

The ticketing industry is a very competitive space and has improved with e-tickets and a wider reach but the model is still the same as it was ten years ago.

The industry standard booking-fee is 10% of the face value and quite often there is a transaction charge on top. On two £10 tickets a customer might be expected to pay up to £4 in fees in order to buy an e-ticket. If a venue sells 100 tickets at £10 it will have cost them (or their customers) £400 in fees. Ticket Tailor allows the organiser to set and keep their own booking fees.

“No one enjoys paying booking fees and with the current industry model it’s outside of the event organisers’ control. Ticket Tailor allows the organiser to gain control of the costs and charge their customers what they feel is fair.” says Lee Taylor, a developer at Ticket Tailor.

“We recently started using Ticket Tailor and it works really well. This is mainly down to the fact that you are in total control of selling tickets and can keep the booking fee, particularly useful if you put on multiple events week in, week out.” says Richard Buller from The Brickhouse on Brick Lane, London.

A big problem in the industry is spoof agents popping up and stealing people’s money. With Ticket Tailor organisations can sell direct from their website so customers know they are buying from a genuine provider. The buying experience is tightly customised with the website style, making it a pleasant buying experience.

A little bit about how Ticket Tailor works:

  • Packages range from free to £75 / month with a free 14 day trial period. Setup is also free.
  • Our clients can accept payments by PayPal and this lands directly into their own accounts (PayPal transaction fees apply).
  • Promoters can set their own booking fees if they wish and keep the markup.
  • E-tickets are delivered by email and optionally SMS.
  • Website widgets and Facebook applications keep listings up to date automatically.
  • Everyone gets their own web address.
  • A simplified mobile interface makes it easy to sell tickets to customers using the mobile web.


Please feel free to use any of the following images in your publication:

Logo –
Ticket Tailor character –
Ticket Tailor character, alternative pose –
Screenshot of homepage –

Example case study – The Brickhouse on Brick Lane

Tickets page:
Facebook app:

I hope you find this of interest for your publication and if you would like any further information please get in touch.

As featured on: and DIY Startup News