Sell tickets online using PayPal

Selling TicketsSelling tickets online using PayPal can save you a lot of money. With the fees starting at just 3.4% + 20p per transaction it works out way more cost effective than using a ticket agency which are more around the 10% mark. You can accept credit and debit cards, payments are instant and it’s really easy to sign up.

However, PayPal isn’t a ticketing solution. It’s a payment solution. If you’ve tried to sell tickets just using PayPal you may have come across the following problems:

Creating a doorlist can be a nightmare. You have to create a list of names from your payment activity. If you are selling for multiple events or using your PayPal for other things it becomes even more difficult. Don’t even think about having separate doorlists for different ticket types.

You most likely want to send people an e-ticket email or SMS. With PayPal alone this is difficult as you will need to manually arrange sending out emails to your customers. Collating this information is also difficult, just like creating a doorlist.

You can’t issue free tickets. Since all activity is based on receiving payments you will have to use a separate system for recording any free tickets that have been issued. It’s often this is managed by saying email us for tickets at… but this requires more work for the customer and more work for you.

Okay, so PayPal is good for taking payments but is impractical as a ticketing solution. That’s where Ticket Tailor comes in.

Add Ticket Tailor to the mix…

Add your events and tickets to Ticket Tailor, link it with your PayPal account and immediately your life is easier:

Event listing pages
You get your own event listing pages. Customers can browse your listings and event pages which may feature event descriptions, images and tickets. These pages can be customised to look exactly like your website, and are automatically optimised for search engines and smart phones. The Facebook app keeps your Facebook page up to date with ticket links automatically.

Sell tickets
Customers can select the tickets they want go through a checkout process and then pay direct to you via PayPal. You can brand and customise the e-ticket email your customers receive and even send them SMS e-tickets.

Export doorlists
You can easily export a doorlist for any event which is then used for checking customers in. You can drill down by ticket type and order by name or e-ticket number. Essential information such as ticket types and customer name and postcode are included on the lists. This can include paid and free tickets.

Export customer data
You may need to send out important information just before the event, or you might want to thank everyone for coming afterwards. You can simply export your customer data and email them using your favourite newsletter system.

There are loads of other beneifts too but you get the idea: Ticket Tailor makes PayPal much better for selling tickets online. Best of all we don’t add on fees to ticket sales (we let you add a booking fee to tickets if you wish which you get to keep). Check out our pricing page for subscription details. Any questions, please email us at

Interview with film festival: Anonymous

Conceived by Anonymous as a film festival dedicated solely to design, A Design Film Festival launched in Singapore and has travelled to Berlin, Taipei, Kaohsiung and Bangkok.

In 2011, the festival returns with a brand new line-up, expanded programme and new collaborations.

What are your most effective event marketing methods?

Our newsletter has proved to be the most effective channel for updating our subscribers on new events. I think social media is great and has big potential in engaging your audience, but nothing beats a well-crafted email newsletter.

How were you selling tickets before using Ticket Tailor?

Eventbrite and Stage HQ

How has Ticket Tailor helped you sell tickets for your events?

Booking fees are like paying for tap water in a restaurant – it never made sense. Ticket Tailor’s innovative model has helped make our events more affordable to our customers.

You can find out out more about Anonymous and A Design Film Festival via their website and twitter: /  @madebyanonymous

Interview with Cardiff promoter: SWN

SWN promote concerts, mostly in Cardiff, and organise the 4-day annual SWN Festival with BBC Radio 1 DJ Huw Stephens.

What are your most effective event marketing methods?

Use everything possible – social media is fast and furious and great for creating a surge, but traditional media – press, radio, tv – reaches way more people. Posters and flyers are still essential too. We pride ourselves on a great aesthetic and a broad reach.

Why bother?

Because it’s rewarding bringing bands we love into the city we live in, and amazing when people come and discover great new music.

How were you selling tickets before using Ticket Tailor?

Through third party sites. We still do, but we use Ticket Tailor too, bolted on to our website.

How has Ticket Tailor helped you sell tickets for your events?

It’s made it handy for us to have all our shows on sale in one place, and link the graphic for the show directly to the ticket. It’s been a great addition to what we do.

You can find out out more about SWN and their fantastic range of events via their website and twitter: /  @swnfestival

How to track referrals when selling tickets online

Track Online Ticket SalesTicket Tailor now allows you to track where your sales originate from and it presents the results in a nice graph.  This allows you to see which of your marketing efforts are channelling the most sales.  You can also use this to arm your ticket reps and affiliates with their own links and reward them based on how well they sell.

Here’s how you set it up:

  1. Within your Ticket Tailor control panel click through to Promotional Tools and then click Buttons and links.
  2. Select which event you want to create links for or, if it’s for all your events, select All Events.
  3. Enter a unique referral tag, this is used for tracking.  For example if the link was for a facebook campaign on a particular date you could use “facebook-03072011”, or if it was for your ticket rep you might just want to use their name.  This tag is used later for tracking your links so use something that makes sense.
  4. Click Update links and buttons.
  5. Copy the code for the button or link you wish to use, and paste it where you want to use it.  If this is for a ticket rep you can email them the code.

Once in place you can track sales from the Event Summary page.  Select Referral sales summary from the sales statistics drop-down.  Once your referral links have started generating sales the figures will appear here.

There you have it, ticket affiliate and sales tracking now available on Ticket Tailor.


Are booking fees coming to the end of the road?

End of the road for booking feesIt’s no secret that no-one likes booking fees and we think the industry is due a big shake-up.  Recently there have been quite a few articles which suggest that we are not the only ones thinking this.

First of all it is hardly surprising to see Tesco moving in to the ticketing space selling tickets on-line without any additional fees.  Customers will surely welcome this tremendously but at what cost does this come to the event organiser?

Just a few days ago, MSN Money posted an article called “Britain’s most hated little rip-offs”, where ticket booking fees came in at number 6, more annoying than automatic restaurant service charges.  They found the most annoying thing to be additional fees for not paying by debit card, which is also common to see when buying tickets.

In April, Which featured an article asking how event organisers can justify the booking fee.  They conducted a survey which showed that only 9% think these fees are a fair representation of the cost of the service.  The comments below the article are filled with angry customers retelling how much extra they have had to fork out for fees.  Shortly afterwards this was followed up by the Guardian.

Last year, Wired (US) wrote the post “Everyone hates TicketMaster but no one can take it down“.

Surely with more powerful customers, media pressure and more options the booking fee is coming to the end of the road.  When there are alternative ticket selling solutions such as Ticket Tailor that allow event organisers to sell tickets without booking fees, the agencies may have to start re-thinking their model.

Guestlist management made easy (and free)

Not every event needs to sell tickets in advance.  You may have an event which is free or you may want people to pre-register and then pay on the door when they arrive at the event.  If this is the case, running an on-line guestlist is a great way to go.

It’s great for the ticket buyers because they know they are on the list and will be able to get in.  It’s also great for the event organisers because they have an idea of numbers and can collect contact details to engage with their customers.

Now it’s possible to run your guestlists from Ticket Tailor and best of all it’s totally free.  Sign up for the basic package and when adding tickets to your event just tick the box that says “Free ticket / guestlist”.  You get all the benefits of our door-lists, data exports, customisable emails and SMS notifications as well as keeping all your events in one place.  You can also run guestlists alongside events you sell tickets for.

How Fieldview Festival sell tickets online

Fieldview is a small and independent festival based around the principle that things are always better done yourself.  The Festival is DIY, not for profit, based around good people, good music, environmental preservation and awareness.  It’s no wonder they wanted to do their ticketing themselves and they called on Ticket Tailor to help.

Fieldview festival ticket selling systemFieldview festival needed a system to sell festival tickets, coach tickets from various locations and t-shirts.  When people purchase t-shirts, they wanted them to be able to select colour and size variations.  Fieldview festival had problems with this in previous years and were keen to get a system that worked well.  We customised the ticket selling process for them so that when anyone purchases a t-shirt it would ask them to select a size and colour which is then stored against their order.

In addition Fieldview festival wanted a slick white label experience to match their website which was no problem for Ticket Tailor.

On going live they took a records number of sales on the first day.

Here’s what they had to say about their experience with Ticket Tailor:

Ticket Tailor were happy to help us keep it simple for us and our customers. Everything was delivered ahead of schedule and exactly how we wanted in to look and work. The unique Ticket Tailor system allows us and our customers to save money. Everyone wins!
Dan Cameron, Festival Director

Ticket Tailor is a flexible ticket platform that lends itself well to all kinds of events.  If you need help with selling tickets on-line be sure to give us a call (especially if you want to save money on booking fees!!).

0207 193 7027 / /

New features

We have been busy here at Ticket Tailor HQ, listening to your feedback and getting updates in place.  Recently we have put quite a few things live, so here’s a round-up:

Export door-lists as spreadsheets
You can now export your door-list as an on-line printout or a spreadsheet download and you can arrange the list by e-ticket or name.  It’s still possible to filter by tickets purchased as before.

Export customer data
Up until now we have manually provided customer data as CSVs on request.  Now we have a tool that allows you to export the data whenever.  You can select the fields you are interested in and filter by ticket types.  To export customer data for an event, go to your event via the control panel, click “Orders”, and then click “Export customer data”.  This can be useful for your own marketing or contacting your customers with event notices.

Upload event flyers
When adding or editing an event you may have noticed a new tool to upload event flyers.  This will add the flyer to your event page.  Pretty useful in itself but we have bigger plans for these to come.

Custom order email confirmations
You can now create your own email confirmation messages.  This can be very useful for situations where you need to provide additional event information such as directions or agenda.  Our system allows you add place-holders for specific customer information such as their name or e-ticket code.  To change the default for all of your events go to “Settings”, “Customisation”, and select “Define a custom email” from the drop-down under “Order confirmation email”.  To override this email for specific events, just go to the event, click “Edit details” and select “Define a custom email” from the drop-down under “Order confirmation email” as before.

We have got loads more useful new features planned too so we’ll keep you updated as they come.

How Soundcrash sell tickets online

Soundcrash put on a range of live shows and club nights specialising in Hip Hop, Electronic and Dance music from around the world.  Some of their upcoming shows include DJ Yoda, Bonobo, and Tinariwen to name a few, and you may see their events at venues like Xoyo, Koko, and Jazz Cafe.  They also organise the Soundwave festival in Croatia.

Soundcrash have a big reputation and therefore sell a lot of tickets through their website.  The website is clear, easy-to-use and focused on events making it ideal for them to sell tickets.  They use a wide range of ticket agencies to help them sell tickets including See Tickets, We Got Tickets and Ticket Web and they have now introduced Ticket Tailor as an option to allow their customers to order via PayPal.  This is ideal as they get the benefits of working with ticket agencies, but can avoid the booking fees when people book direct through them.

The ticket buying process is white-labelled to fit with the Soundcrash website providing a slick streamlined experience for their customers.

“So far using Ticket Tailor has been an good experience for Soundcrash, enabling us to re-coup the majority of our booking fees whilst not having to re-engineer the back end of our site to do this directly. My staff have found TT managers very helpful, with an open mind to new ways of promoting and selling tickets”

Rob Waller, Soundcrash

If you are looking for an integrated ticket booking system without the booking fees, please don’t hesitate to contact us on +44 (0)207 193 702, or

How West Sussex Opera sell tickets online

UPDATE 2016: We currently can’t support interactive seating plans.

West Sussex Opera (WSO) is the professional opera company of West Sussex serving international quality opera at locals prices. WSO was founded by artistic director Jon Grave (Tenor) to provide a platform for the stars of tomorrow.

When WSO needed to start selling tickets online they had some specific requirements and approached Ticket Tailor for help.

The WSO events take place in a seated venue and therefore they needed an interactive seating plan.  Ticket Tailor has a seating plan system built in so we just needed to customise this for their venue arrangement.  They have tiered pricing for their seats, where different prices apply to different areas of the plan.

WSO Seating Plan

In addition, WSO offer special ticket discounts when members or friends purchase tickets.  We set them up with code based discounts. People can now use the codes they have been given to apply the necessary discounts.  We have also enabled WSO to offer a group booking discount that knocks off 10% when 10 or more tickets are purchased.

In addition to all of this WSO get to take advantage of all the other benefits of Ticket Tailor including zero booking fees.  Here’s what they had to say:

“Ticket tailor have been quick, efficient, accommodating and very pleasant to deal with.  Customer response has been fantastic and it’s great to know there’s someone on the end of the line if you need them.  I have recommended them to other people and will certainly be using them again.”

Jon Grave, WSO

If you require a ticketing solution with interactive seating plans or special ticket discounts then give us a call today on +44 (0)207 193 7027 or email