A guide to ticket pricing (…part 2)

Ticket pricing strategy

There’s a lot of hand-waving and mysticism around pricing tickets, but real evidence on what works differs by industry, by event and even by the time of year.

And yet that doesn’t mean that there aren’t a few trends worth paying attention to…

From auctions to ticket sales – 5 charity event mistakes

What sort of mistakes do charity event organisers make?

Plenty, as it turns out. But if you hear any of these statements being made, you can be sure that something went wrong rather early in the planning stages.

40 North – Selling festival tickets online

40 NORTH Dance Film Festival explores the clear and intimate connection between art and film, and between film and dance. Countless examples of this relationship exist, from the obvious (Red Shoes, Singin’ in the Rain) to that incidental but still legendary two-minute scene from Pulp Fiction. These are mediums that complement each other, and, buoyed by the success of Polunin’s “Take Me to Church”, short dance films have started to emerge as an entertaining art form.

7 Low Cost PTA Fundraising Ideas

So you’ve succeeded in getting interested parents together and motivated – well done! Now you can start to raise money for educational equipment and term-time extras like day trips and excursions.

But where to begin? The idea is to have fun and make a little money at the same time, not to break the bank or do something that requires a huge amount of organisation. Well, the end-of-year fair can wait; here are some entertaining, low cost ideas to raise money, ranked in order of complexity.

Selling tickets on Unbounce

What’s Unbounce?

Unbounce lets you build, publish and A/B test landing pages without the need for an IT professional. With over 85 free templates and hundreds more available to purchase, Unbounce is a great way to market events, sell tickets and increase conversions.

The Side Room – Selling event tickets online

There are a fair number of members clubs in London. Many charge expensive fees, most focus on in-house events, and nearly all of them are aimed at both sexes or cater to men exclusively. The Side Room does none of these things.

The best way to sell charity event tickets

Why use Ticket Tailor?

Charities were some of Ticket Tailor’s earliest clients, and we still get warm and fuzzy thinking about how much money we’ve saved them on ticket fees. In fact, we still offer a 30% discount for registered charities because we’re committed to providing the best value for money that we possibly can.

Looking for a reliable, effective and low-cost option for ticket sales?

Most online ticketing services will charge you a flat fee plus a percentage of each ticket’s price. And that can be cost-effective… sometimes. But not often – and that’s why we like to do things a little differently.

5 Reasons to Ditch the Cash for Your Next PTA Fundraiser

There’s more to online ticketing than just intrinsic convenience – especially for schools and parent-teacher associations, when time, energy and funding are already at a premium.

In the same way that email has more or less superseded letter writing, the use of self-service ticketing has generally replaced the physical box office for event booking. This hasn’t happened by chance either. The ability to sell tickets online has brought a wealth of advantages to what was once a lengthy and sometimes haphazard task for organisers as well as customers. It might not be obvious at first glance, but using an online ticketing service for fundraising events is actually a pretty neat idea.

Lander – create great landing pages and sell more tickets

Create landing pages from a set of elegant templates designed with conversion in mind

South West 7s – Selling festival tickets online

South West 7s is an annual festival celebrating rugby sevens, camping and live music from across the UK. Held at Clifton RFC in Bristol from June 19th to 23rd, this year was SW7s’ highly successful debut. With more than 15 live bands, a selection of artisanal stalls and a competitive 7-a-side rugby tournament, huge amounts of fun (and sun) were had by all.