Top 5 ways to boost revenue as an event creator

Top 5 ways to boost revenue as an event creator

If you find yourself regularly selling out your events but still feel that your profits are too low, it might be time to look at ways to boost your revenue outside of just getting healthy ticket sales. 

It may be that increasing costs have seen your profits shrink in recent months, for example. If so, you’re not alone. When asked what the biggest three challenges would be over the next 12 months*, 69.2% of Ticket Tailor users selected rising costs. 

Alternatively, perhaps you’ve got your sights set on growing your events business and need a healthier cash flow to do so. Whatever your reason for looking into ways to boost revenue – we’ve got you covered with these five tips. Let’s go 👀👇.

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An event creator’s guide to Halloween trends for 2023 

An event creator’s guide to Halloween trends for 2023 

Whether you’ve found yourself gripped by Barbie fever this year, hooked to the creepy underworld of The Last of Us, or championing iconic comedies at the office water cooler – one thing’s certain: Halloween provides the perfect excuse to celebrate all things pop culture. 

The best bit? As an event creator, tapping into all these feverishly-followed series, movies and moments gives more than enough ammunition for creating your most epic Halloween happening to date. One that goes above and beyond your tired old cliches (witches and vampires are like so last century). All the better for delivering a wildly popular event that sees tickets selling faster than you can say ‘Stranger Things have happened’… 

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5 reasons to choose Ticket Tailor as a free alternative to Eventbrite 

5 reasons to choose Ticket Tailor as a free alternative to Eventbrite 

You may or may not have heard that Eventbrite is shaking up its pricing plans – with one of the main changes coming in the form of a new ‘Organiser Fee’. This means that anyone selling tickets to an event with more than 25 attendees on Eventbrite will need to pay a fee just for listing the event – regardless of whether it's free to attend or not. It’s important to note that the Organiser Fee needs to be paid on top of all the other usual Eventbrite fees, and how big it is depends on the size of the event. In a nutshell, Eventbrite is no longer going to be free to use for most free events. 

There is the option to choose Eventbrite’s subscription model instead, which means you’d no longer need to pay this Organiser Fee. But this is only really suited to those who run lots of regular events, as you need to pay monthly regardless of whether you run an event that month or not. 

All these changes might have you wondering if there’s a better, more affordable way to ticket your own events. Especially if you run them with free entry, and can’t afford for an Organiser Fee or monthly subscription to eat into your costs. 

Keep reading to learn a bit about Ticket Tailor, how we’re different to Eventbrite, and why we could well be the perfect ticketing alternative for your free events (and paid events, for that matter 😌).

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22 Bonfire Night ideas & activities to make this year’s events sparkle

22 Bonfire Night ideas & activities to make this year’s events sparkle

Fizzing sparklers, roaring bonfires, crisp autumn air and brilliant fireworks displays… Yep, it has to be the 5th of November (remember, remember?) – or at least it will be before we know it. For event creators, seasonal dates like this one roll around speedily every year (if you’re reading this, you no doubt relate). So now’s the time to get the planning wheels in motion – lest your Bonfire Night event be anything less than a competition-slaying kind of spectacular. 

Below, we’ve listed out a whole host of ideas and add-ons to make your Bonfire Night happenings stand out from the crowd. Let’s get stuck straight in ✨👇.

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Webinar wizz-through: Getting the most out of memberships

Webinar wizz-through: Getting the most out of memberships

We recently ran a webinar on our memberships feature – one of the many different revenue-boosting products you can use to enhance your events business through Ticket Tailor. But if you don’t have time to watch it, don’t worry! We’ve compiled all the important info into this quick read, including a handy Q&A section from the Ticket Tailor community👇. 

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9 ticket types to consider for your summer events & attractions

9 ticket types to consider for your summer events & attractions

If you’ve never given your ticketing strategy much thought – we say there’s no time like the present! Not only can running different ticket types help you make more sales, it gives your attendees the option to pay for your events in a way that suits them. All the better for a thriving, sell-out season. 

Let’s get stuck straight in – below we cover a range of ticket types that could help you nail your best summer season yet. We’ve also covered which types of events lend themselves best to each ticket type. 

Tip: Ticket Tailor is one of the cheapest ticketing sites out there, and easily lets you create a multitude of different ticket types in just a few clicks 😌. Find out more >

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9 tips for weatherproofing your outdoor events

9 tips for weatherproofing your outdoor events

There’s a reason we talk about the weather so much here in the UK. Even on the balmiest of summer days, blazing sunshine vibes can be killed by ominous black clouds in a heartbeat. Of course, Brits aren’t the only ones that have to put up with temperamental weather. If you’re in a part of the world where there are no sunshine-guarantees, it’s always wise to have a bad-weather action plan for your outdoor events. 

Doing so can be a serious game changer when it comes to giving your attendees the good times they’ve been looking forward to – great for them and your brand. And it can even help you sell tickets; by communicating in your marketing content that you’ve got a bad weather backup plan, you’re providing attendees reassurance that they’ll have a great time come rain or shine. Which makes your event a whole lot more appealing. Bingo.

Let’s take a look at some of the best ways you can weather-proof your outdoor events. So the good times can roll, even if the clouds roll in 🌩️. Here we go👇.

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A step-by-step guide to starting a pick-your-own event on your farm

A step-by-step guide to starting a pick-your-own event on your farm

Although the concept is far from new, pick-your-own (PYO) farm events are experiencing a boom.

The past few years have seen eager tourists, foodies and families embrace this trend wholeheartedly, and now that spring has sprung, they’re primed and waiting for a new season of nature-inspired fun. 

Pumpkins, flowers, and berries are some of the most popular subjects of pick-your-own events (also called U-pick events). But really, the sky’s the limit when it comes to what type of fresh grown produce people are open to picking. That’s probably because these wholesome events are as much about getting out in nature and having a wonderful experience as they are about the take-home product… even more so, perhaps.

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20 Earth Day ideas for event planners 

20 Earth Day ideas for event planners 

Earth Day is just around the corner – and this year’s theme is to Invest in our Planet.

As an event planner, one way you can do so is to recognise Earth Day through your events, whether that’s to raise money for a specific charity or simply to get attendees thinking. Raising awareness alone can be an incredibly powerful tool when it comes to encouraging others to take action. So it’s definitely worthwhile taking some time to give one or more of your events an Earth Day theme over the course of the next month or so.

On that note – below are 20 ideas to get you started. We’ve broken them down into ideas for:

  • Craft workshop events/classes

  • Fitness & wellness events/classes

  • Community events

  • Music, entertainment & other events

Let’s go 👀👇.

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5 last-minute & super effective marketing tactics for your recurring events

5 last-minute & super effective marketing tactics for your recurring events

Whether you run a regular music night, pub quiz, workshop, class or another kind of event, the gut-wrenching feeling of not selling enough tickets is universal. The fact is, sometimes recurring events just slip off people’s radar, which (while frustrating) is something most event planners will have to contend with at one point or another. 

A million factors can contribute to sluggish sales, from the economic climate through to the actual climate ☔… and pretty much everything else in-between. So this definitely isn’t anything to beat yourself up about.

Sometimes the marketing efforts that usually see your tickets selling like hotcakes simply fail to hit the mark. And that’s ok! It just means it’s time to shake things up a bit, and employ some last-minute promo tactics to get the ticket sales a-rolling in.

Let’s go👇.

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