Halloween conjures images of glowing pumpkins in windows, enthusiastic little trick-or-treaters, and eerie, moonlit nights. Traditionally, at least. But for many, the word Halloween means one thing: a great night out. Whether that’s a raucous rave, a fancy dress pub quiz, or a tongue-in-cheek themed disco – this is one night of the year you can guarantee people are up for getting their ghoulish gladrags on and hitting the town.

With so much competition, as an event planner, you might be struggling to shout loudest. If you’re starting to feel like you’re not going to sell all your tickets, trying these last-minute sales-boosting tips might just be enough to see you over the finish line.

(Pssst – you can totally use these tips for daytime events, too – like spooky trails for kids or Halloween family festivals.)