Forget Christmas, for some, Halloween is the most (weird and) wonderful time of the year by far. Among them, serial club-goers, who seize the opportunity to get up to their usual DJ-fuelled antics, only with the energy pumped up hauntingly high.

A chance to embrace all that is spooky and bizarre, as an event planner, there’s no better excuse to take club nights to whole new realms of hedonistic excellence. From mind-bending lighting displays to hair-raising music and outrageous costumes, the scope for creativity is vast. But with so many other organisers vying for the attention of late-night Halloween revelers, how can you make sure your tickets sell out thick and fast, and not scarily slow?