Gone are the days where beer festivals were all trestle tables, lederhosen and village halls. The modern festival of liquid gold has evolved into something with serious mass-appeal; into something positively (dare we say it) trendy. Looking around at the beer fests on offer today, it’s clear that the scene has changed dramatically in recent years.

So what exactly does a beer festival need to do to stay current and sell tickets in 2022 and beyond? Let’s take a look 👀 (after some fun beer festival facts, naturally).