There have been quite a few studies over recent years citing the fact that many people value experiences more than things. The takeaway? Your business could benefit from branching out into the experiential world in order to boost profits. Think: the farm that runs veg growing classes; the winery that hosts educational wine tasting sessions; the restaurant that organises its very own baking workshops.
Here at Ticket Tailor, our platform is packed full of examples of great businesses who’ve diversified their offering with fun workshops and classes. So much so, that we cited this as one of the key event industry trends of 2023 in our end-of-year round-up.
These savvy entrepreneurs have all cottoned on to the fact that there are a whole lot of people out there who are excited to learn new skills. And that they, as business owners, happen to have those skills within their repertoire.
Sound interesting? Read on for some top tips for turning your own hobby or skills into a lucrative business side-hustle – with lots of great real-life examples throughout.Read More