It’s an unavoidable fact that a conference is only as good as its speakers. No matter how impressive a venue is, how stunning the conference location is, or how good the food and drinks are – attendees are going to feel deflated if a much-anticipated talk ends up being disappointing.

This is a lot of pressure for conference organisers, of course – who are tasked with creating an entire conference program filled with speakers that leave a lasting impression for the right reasons.

But how can you tell if a speaker is truly good or not? Are there specific speaker selection criteria you should be sticking to? Or is it more about trusting your gut? The truth is, it’s probably a bit of both. It can certainly help to have a set criteria list to use as a guide, but it’s also crucial to trust your instincts.