Email marketing has been around for a long time, but it’s undoubtedly still one of the most effective ways to engage with audiences new and old. As an event planner, a solid email strategy should be one of the main marketing and communication tools you have in your inventory. Last year, a Hubspot survey showed 80% of business professionals believe email marketing increases their customer retention. And that 73% of millennials prefer information from a business to come via email.

The best way to use email effectively and productively is to choose a great email service platform that meets your needs. Let’s dive straight in.