The 8 best email marketing platforms for events right now

/
The 8 best email marketing platforms for events right now

Email marketing has been around for a long time, but it’s undoubtedly still one of the most effective ways to engage with audiences new and old. As an event planner, a solid email strategy should be one of the main marketing and communication tools you have in your inventory. Last year, a Hubspot survey showed 80% of business professionals believe email marketing increases their customer retention. And that 73% of millennials prefer information from a business to come via email.

The best way to use email effectively and productively is to choose a great email service platform that meets your needs. Let’s dive straight in.

Read More

How to write event email subject lines – 6 tips for a higher open rate

/
How to write event email subject lines – 6 tips for a higher open rate

From choosing the right event registration software to navigating the pervasive world of promotion – a lot goes into ensuring the success of an event.

With so much going on, it can be easy to overlook some of the finer details that could end up making all the difference.

Case in point: the event email subject line. Get it right, your customers are engaged, informed, and ready to act. In other words – you’re much more likely to get more attendees to your event. Get it wrong, your message ends up skimmed past or junked, and your email marketing efforts are wasted.

Luckily there are certain email subject line techniques that are proven to increase open rate.

Read More