Sometime in the not-so-distant past, free stock images were just expected to be a bit naff. Cheesy photos of scenarios that felt the opposite of authentic were the norm in much marketing collateral. Luckily, today, there’s a new era of stock imagery dawning. In this article, we list 6 incredible sources for free images that will genuinely make your event marketing stand out.Read More
Thanks to its hundreds of millions of daily users, Instagram has fast become the creme de la creme of social media marketing. It works particularly well for event promotion because of its image and video-rich approach to content consumption. In other words, long gone are the days where lackluster flyers in shop windows offered the only means of capturing potential customers’ attention.
Today, it’s possible to woo your future event attendees with a myriad of engaging content types. From fleeting Instagram Stories that create intrigue (and FOMO), to eye-catching giveaways that build hype and spread the word – the possibilities are vast.
Here’s a closer look at how to make Instagram really work for your event promotion strategy:Read More