The future of events is hybrid – here’s how to get in on the action

The future of events is hybrid – here’s how to get in on the action

A hybrid event can technically be anything from a football match – where there are in-person attendees and people watching on live TV – to a three-person business workshop where one attendee video-dials in. In this sense, we’re all far more used to hybrid events than we may realise. Take, for example, the judge on the hit TV talent show that live-streams performances to their own personal Instagram audience. Or the sell-out solo artist who does the same mid-concert.

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Event marketing: 6 incredible free image sources with a difference

Event marketing: 6 incredible free image sources with a difference

Sometime in the not-so-distant past, free stock images were just expected to be a bit naff. Cheesy photos of scenarios that felt the opposite of authentic were the norm in much marketing collateral. Luckily, today, there’s a new era of stock imagery dawning. In this article, we list 6 incredible sources for free images that will genuinely make your event marketing stand out.

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How to successfully promote an event on Instagram

How to successfully promote an event on Instagram

Thanks to its hundreds of millions of daily users, Instagram has fast become the creme de la creme of social media marketing. It works particularly well for event promotion because of its image and video-rich approach to content consumption. In other words, long gone are the days where lackluster flyers in shop windows offered the only means of capturing potential customers’ attention.

Today, it’s possible to woo your future event attendees with a myriad of engaging content types. From fleeting Instagram Stories that create intrigue (and FOMO), to eye-catching giveaways that build hype and spread the word – the possibilities are vast.

Here’s a closer look at how to make Instagram really work for your event promotion strategy:

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How to set up and sell tickets to the perfect Santa’s Grotto

How to set up and sell tickets to the perfect Santa’s Grotto

The festive season is undoubtedly going to look pretty different this year. Sadly, many Christmas fairs and events have already been cancelled – just one of many heartbreaking effects of Covid-19. If you’ve had to cancel a larger event, or are just looking for a way to bring some festive vibes to life amidst the uncertainty, running a Santa’s Grotto could be a great, Covid secure way to keep spirits up.

Of course, there’ll be various important steps to take to keep things safe and socially distranced. But it’s still possible to create a fun, magical event, whether that’s to raise money for charity or turn a profit for your business.

Here’s how to make your Santa’s Grotto a success this year:

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3 inspiring ways to make your halloween event truly killer

3 inspiring ways to make your halloween event truly killer

We love Halloween at Ticket Tailor – and not just for the cosy autumnal vibes and spice lattes (although those things are pretty great). What we love this holiday for is the fact that it’s always a time of year where we see people getting really creative with events.

There’s no denying that things are going to be looking pretty different this year, though. And it’s heartbreaking to think of all the amazing events that have had to be cancelled due to Covid 19.

But the Halloween spirit lives on, even in these difficult times. We’re seeing many turning to online and outdoor events, and lots of really admirable efforts to make ghoulish happenings Covid secure. Whether you’re looking for inspiration to give this years’ event a boost, or are planning ahead for 2021, here are some top tips inspired by our most inventive Halloween listings this year:

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