How to use social media to increase audience engagement during an event

How to use social media to increase audience engagement during an event

Using social media to interact with attendees during an event is a great way to increase audience engagement (with a healthy side-dose of boosting your brand awareness online).

With that in mind, here’s how to make the most of your go-to social media platforms during your event.

(PS. You might also be interested in our article on using Social to engage attendees in the run-up to events.)

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How to make your virtual event more engaging

How to make your virtual event more engaging

For reasons that don’t need explaining, 2020 saw the virtual event take off across industries that may not have dipped their toes into the world of online-hosting for many years to come.

Yoga classes, pub sessions, comedy gigs and the glossy, live-cast interiors of celebrities’ homes have all found a place in our own homes this past year or so.

It’s true – we’ve begun to merge into half-human-half-smartphone type creatures in the way science fiction fans probably predicted we would back in the ‘80s.

Despite the dystopian-feel that does seem to be lingering in the air these days, all of this comes with some positive side effects. For one, we’re using technology to its fullest potential, and embracing it for all of its mystical connective powers.

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