5 last-minute & super effective marketing tactics for your recurring events

5 last-minute & super effective marketing tactics for your recurring events

Whether you run a regular music night, pub quiz, workshop, class or another kind of event, the gut-wrenching feeling of not selling enough tickets is universal. The fact is, sometimes recurring events just slip off people’s radar, which (while frustrating) is something most event planners will have to contend with at one point or another. 

A million factors can contribute to sluggish sales, from the economic climate through to the actual climate ☔… and pretty much everything else in-between. So this definitely isn’t anything to beat yourself up about.

Sometimes the marketing efforts that usually see your tickets selling like hotcakes simply fail to hit the mark. And that’s ok! It just means it’s time to shake things up a bit, and employ some last-minute promo tactics to get the ticket sales a-rolling in.

Let’s go👇.

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The basics of boosting ticket sales – 6 key tactics to know

The basics of boosting ticket sales – 6 key tactics to know

When you’ve poured your heart and soul into an event, to say it’s disappointing when ticket sales flop is an understatement. But this is an eventuality many event planners face at some point in their careers – one that often has nothing to do with their event itself, but more with the fact it’s simply not landing in front of the right eyes, or in the right way.

It’s important not to let poor ticket sales dishearten you too much though. In fact, statistics show you need a pretty thick skin for any kind of sales work, which more often than not requires a determination and doggedness perhaps not found in other areas of event planning. All of this to say that sales can be a tough nut to crack, but that doesn’t mean there aren’t plenty of things you can do to drastically improve your chances of seeing those tickets fly off the shelves.

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10 digital marketing tools to help you grow your event planning business

10 digital marketing tools to help you grow your event planning business

Using digital marketing to promote your event can mean anything from sending out emails to your mailing list through to running a full social media advertising campaign.

Whatever the scale of your online activity, it’s a dead cert that it could be made more effective by using the right digital tools.

From measuring the success of campaigns through to determining who your event’s target audience is – there’s a whole plethora of software, apps and tech designed to make your online marketing efforts more efficient and effective.

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The 7 most effective ways to market your event for free

The 7 most effective ways to market your event for free

Anyone with an internet connection can get the PR wheels turning for their event without spending a penny. The key is to utilise the resources at your fingertips wisely, instead of blindly posting on social media in the hope that it’ll attract attendees to your event. The fact is, Facebook, Instagram and Twitter are awash with people trying to get heard – so it’s important to have at least a few tricks up your sleeve when it comes to rising above the white noise.

In this article, we look at seven effective ways to market your event for free.

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Beginner’s guide to promoting an event: How to advertise an upcoming event

Beginner’s guide to promoting an event: How to advertise an upcoming event

Promotion can feel elusive to those new to the event planning world. And when phrases like ‘email marketing’, ‘custom audiences’ and ‘retargeted advertising’ start getting thrown into the mix – you can soon find yourself in a spin.

Don’t worry, though. As they say – knowledge is power, and as soon as you start scrubbing up on your event marketing basics, you’ll find it’s easier than you think to get the word out, and the ticket sales rolling in.

In this article, we cover off the basics of learning how to market an event successfully. Let’s get started.

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How to promote an event on Facebook

How to promote an event on Facebook

Promoting an event on Facebook – with it’s 1.62 billion daily users – seems like a no brainer. And it is; despite falling in popularity among teenagers in more recent years, the platform is still the most dominant social media brand and is constantly evolving its advertising and promotional offering.

But it’s not as simple as just creating an event page and expecting the tickets to sell out all by themselves. To promote an event successfully on Facebook, a small amount of strategic thinking and attention-to-detail can make a huge difference. In this article, we look at some of the key ways to get your event noticed on Facebook, and to promote your brand in order to increase those all-important registrations.

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How to use Facebook's Custom Audiences for events

How to use Facebook's Custom Audiences for events

Facebook is an incredibly lucrative advertising medium, which is no small thanks to its industry-leading, hyper-specific targeting abilities.

On Facebook Ads, this type of targeting is specifically called ‘Custom Audiences’ – audiences that can be built out to meet a vast range of criteria.

Using them is a tried-and-tested way to reach the right people with the right information. It provides a great opportunity for events planners and marketers to connect with people who are actually likely to buy their tickets.

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6 very cool things you can automate by integrating Ticket Tailor with Zapier

6 very cool things you can automate by integrating Ticket Tailor with Zapier

For those yet to hear, Zapier is an online integration tool that lets you automate a whole host of normally time-consuming tasks. It works by sending communications between apps, making integration possible in just a few clicks – zero coding required. Say, for example, you wanted to make sure your customers got a calendar invite as soon as they purchased a ticket to your event. That can be fully automated by using Zapier to hook up the Ticket Tailor and Google Calendar apps. And that’s only scratching the surface of what’s possible.

In this article, we look at five awesome ways event organisers can use Zapier to make their event planning second-to-none.

In this article, we look at five awesome ways event organisers can use Zapier to make their event planing second-to-none.

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