Beginner’s guide to promoting an event: How to advertise an upcoming event

Beginner’s guide to promoting an event: How to advertise an upcoming event

Promotion can feel elusive to those new to the event planning world. And when phrases like ‘email marketing’, ‘custom audiences’ and ‘retargeted advertising’ start getting thrown into the mix – you can soon find yourself in a spin.

Don’t worry, though. As they say – knowledge is power, and as soon as you start scrubbing up on your event marketing basics, you’ll find it’s easier than you think to get the word out, and the ticket sales rolling in.

In this article, we cover off the basics of learning how to market an event successfully. Let’s get started.

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How to promote an event on Facebook

How to promote an event on Facebook

Promoting an event on Facebook – with it’s 1.62 billion daily users – seems like a no brainer. And it is; despite falling in popularity among teenagers in more recent years, the platform is still the most dominant social media brand and is constantly evolving its advertising and promotional offering.

But it’s not as simple as just creating an event page and expecting the tickets to sell out all by themselves. To promote an event successfully on Facebook, a small amount of strategic thinking and attention-to-detail can make a huge difference. In this article, we look at some of the key ways to get your event noticed on Facebook, and to promote your brand in order to increase those all-important registrations.

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How to use Facebook's Custom Audiences for events

How to use Facebook's Custom Audiences for events

Facebook is an incredibly lucrative advertising medium, which is no small thanks to its industry-leading, hyper-specific targeting abilities.

On Facebook Ads, this type of targeting is specifically called ‘Custom Audiences’ – audiences that can be built out to meet a vast range of criteria.

Using them is a tried-and-tested way to reach the right people with the right information. It provides a great opportunity for events planners and marketers to connect with people who are actually likely to buy their tickets.

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6 very cool things you can automate by integrating Ticket Tailor with Zapier

6 very cool things you can automate by integrating Ticket Tailor with Zapier

For those yet to hear, Zapier is an online integration tool that lets you automate a whole host of normally time-consuming tasks. It works by sending communications between apps, making integration possible in just a few clicks – zero coding required. Say, for example, you wanted to make sure your customers got a calendar invite as soon as they purchased a ticket to your event. That can be fully automated by using Zapier to hook up the Ticket Tailor and Google Calendar apps. And that’s only scratching the surface of what’s possible.

In this article, we look at five awesome ways event organisers can use Zapier to make their event planning second-to-none.

In this article, we look at five awesome ways event organisers can use Zapier to make their event planing second-to-none.

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