Ticket Tailor lets you sell tickets online YOUR WAY. And best of all, our fees are the lowest in the industry. Check out our blog for the latest features and client spotlights.
Monetizing an event can be about so much more than selling tickets.
Like with any business, there are lots of different opportunities to turn a higher profit – you just need to know where to look.
Let’s get started.
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When it comes to planning and then marketing an event, the term ‘target audience’ can get bandied around a lot. You may have heard it’s important to make sure your promotional content is written in a tone that appeals to your target audience, for example.
Or that you should be using data about your target audience to help you decide what goes into the event itself.
All of this is well and good – but first, you need to understand exactly what an event target audience is, and how to define yours.
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Thinking about return on investment when it comes to event planning can send even the savviest of event profs into a headspin. But it’s not as scary as it sounds.
Return on investment simply refers to the value you’ve gotten out of your event vs the money (and time) you put into it.
One of the main concepts to get your head around when thinking about ROI is that there are different types of value to consider outside of profit alone. Like the acquisition of new leads, new partnerships and new social media followers. Increased brand awareness, or increased awareness of a charitable cause are also other good examples of some of the non-monetary wins to be gained from events. (Some of these things will, of course, lead to monetary gains later down the line, but we’re talking about gains that aren’t a direct profit here).
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The digital landscape has made it easier than ever to measure the success of events. Social media platforms and event registration sites offer rich analytic data that helps planners dig deep into what has worked about their event, and what hasn’t. But for those new to events, or even just new to the concept of measuring event success, it can be hard to know where to start.
Let’s get stuck straight in.
Read MoreTicket Tailor is the world’s leading independent ticketing platform. We’re famous for offering a low cost and feature rich white labelled ticketing platform to event organisers of all shapes and sizes. We are consistently reviewed by users as the leading event ticketing platform and recently came 1st in GetApp’s review of the industry.
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Ticket Tailor is an event ticketing platform that makes it easy to sell tickets online.
Have an event coming up?
Why not have a chat with the team at Ticket Tailor about how we can help you sell your tickets online.
Whether it’s your first event ever, or your biggest event yet, we make it simple to sell tickets online.
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