How to practice event sustainability without it feeling like a token gesture

How to practice event sustainability without it feeling like a token gesture

Striving to make your events more sustainable is a commendable goal. But as consciousness is raised about the need for companies to be greener; to be more conscientious and less self-serving – some businesses may find themselves coming under fire for jumping on the sustainability bandwagon with less-than authentic intentions.

Trying to improve brand image by piggy-backing on a good cause without putting the time, money and effort into actually making a difference is likely to lead to worse PR traction in the long-term. Essentially it is (quite rightly) not a good look.

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