How to identify a target audience for your event

How to identify a target audience for your event

When it comes to planning and then marketing an event, the term ‘target audience’ can get bandied around a lot. You may have heard it’s important to make sure your promotional content is written in a tone that appeals to your target audience, for example.

Or that you should be using data about your target audience to help you decide what goes into the event itself.

All of this is well and good – but first, you need to understand exactly what an event target audience is, and how to define yours.

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