Here’s how to make social media actually work for your event

Here’s how to make social media actually work for your event

It’s common knowledge that social media is an essential marketing tool for events. But because the majority of us use platforms like Facebook, Instagram and Twitter in our personal lives, this can lead to the misconception that it’s easy to make them work for promotion. A Tweet here and a live stream there should be enough to get the crowds flocking to our event, right? Well… not always. With that in mind here are eight rules for making social media work hard for your event.

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