Live-streamed events have become hugely popular in recent years, and with good reason. Thanks to the tech available today, it’s become relatively easy to open up what would be a limited event to a basically limitless audience. There’s no need to worry about location or venue size – meaning you can reach a lot more people without having to spend a lot more money.
This is probably why 65% of B2B marketers recently revealed that live virtual events are one of their most profitable content assets. And why major brands like Apple have jumped on the bandwagon with eye-wateringly successful results. (Apple’s live product launch streams get millions of viewers worldwide.)
In terms of which types of events lend themselves well to this format – the scope is vast. From conferences, workshops, and industry events through to comedy gigs, cooking classes, and book clubs; anything ‘watchable’ has go-live potential.
Feeling inspired? Read on for all you need to know about running your first ever live streamed event.Read More