How to use Facebook's Custom Audiences for events

Facebook is an incredibly lucrative advertising medium, which is no small thanks to its industry-leading, hyper-specific targeting abilities.

On Facebook Ads, this type of targeting is specifically called ‘Custom Audiences’ – audiences that can be built out to meet a vast range of criteria.

Using them is a tried-and-tested way to reach the right people with the right information. It provides a great opportunity for events planners and marketers to connect with people who are actually likely to buy their tickets.

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How to successfully promote an event on Instagram

Thanks to its hundreds of millions of daily users, Instagram has fast become the creme de la creme of social media marketing. It works particularly well for event promotion because of its image and video-rich approach to content consumption. In other words, long gone are the days where lackluster flyers in shop windows offered the only means of capturing potential customers’ attention.

Today, it’s possible to woo your future event attendees with a myriad of engaging content types. From fleeting Instagram Stories that create intrigue (and FOMO), to eye-catching giveaways that build hype and spread the word – the possibilities are vast.

Here’s a closer look at how to make Instagram really work for your event promotion strategy:

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Ticket Tailor demo events

We often get asked by event creators who are looking to use Ticket Tailor whether they can see the product in action from the ticket buyers point of view. To help out we’ve pulled together this repository of demo events to highlight a range of different types of events and features that Ticket Tailor can support with. The list is not exhaustive but should give a good sense of what your customers can expect to see.

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7 event registration hacks to help increase sales

Running events can be thrilling and stressful in equal measures. There’s nothing quite like the feeling of making that first ticket sale, or witnessing the electric atmosphere at a gig that you organised. But there’s a lot of work to do to get to that place, and it can definitely come with it’s ups and downs.

One of those can be that sometimes the ticket sales don’t come flooding in as you’d imagined. This can be really disheartening, especially when you’ve put such a huge amount of effort into creating your event.

There can a number of reasons for this – but we find that the answer often lies in making some simple fixes to the way you’re running your online event registration. Here are seven hacks that could make all the difference:

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Can you actually sell tickets online for free?

One ticketing question we see cropping up time and time again is whether there are any free ticket-selling platforms out there. The short answer is, no – because such platforms cost money to build and run, it’s not possible for them to offer a completely free service (logical, really, when you think about it).

What gets confusing, though, is where that cost crops up – and who pays for it.

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Ticket Tailor now free for online events for the rest of 2020

We want to honour our commitment of supporting event organisers through the most challenging times of this crisis and will now extend our offer of being free for online events until 31st December 2020. This means that any online, virtual or streamed event taking place on or before the 31st December 2020 will incur no Ticket Tailor fees.

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5 best Eventbrite alternatives for your event

If you're new to hosting events, it can be tempting to go for the first ticketing app you hear about when it comes to making those all-important sales. Undoubtedly, Eventbrite will be one of these; it's huge in the ticketing world and certainly one of the most influential platforms out there. But just because it's big, that doesn't necessarily mean it's right for your event. Here’s our run down of the top event ticketing platforms.

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Best Wordpress calendar plugins for your events site

A good calendar plugin for your Wordpress events site is essential for streamlining your customers’ experience and can work beautifully with your Ticket Tailor events. Which plugin you decide to use will depend on how complex your needs are, with some offering a simple view of upcoming events, and others offering a wide range of nifty features. To help you get started on your mission to find the perfect calendar plugin, we’ve selected a range of the most popular and listed their key features:

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Inspiration to help you make beautiful event pages on Ticket Tailor

Someone’s experience of your event starts long before they walk through its doors (or logs on to it, for that matter). Grabbing customers’ – and potential customers’ – attention is all about how you communicate with them in the run-up. At Ticket Tailor, we’re determined to help make sure your event ticketing works on every level – including the way things look. That’s why we’ve compiled a range of eye-catching, professional-looking designs that can be easily copied across to your Ticket Tailor box office page.

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Best Wordpress plugins for events sites & beyond

Whether you’re a Wordpress novice or a seasoned user of the popular CMS, it pays to keep abreast of which plugins are likely to be most useful for your site. For those who are new to the game; plugins are simply Wordpress integrations that boost the functionality of your website. Here’s a short list of helpful plugins for helping run your events.

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