A guide to pricing for online ticketing

A guide to pricing for online ticketing

Ticket platform pricing can be a minefield, and the consequences for your events budget can be significant. Whether you are running a charity event and it means less money going to a good cause, or a music festival and it means budget for one less artist, it’s an important decision!

In this blog we breakdown how fees are charged and warn of some of the common pitfalls.

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How to successfully promote an event on Instagram

How to successfully promote an event on Instagram

Thanks to its hundreds of millions of daily users, Instagram has fast become the creme de la creme of social media marketing. It works particularly well for event promotion because of its image and video-rich approach to content consumption. In other words, long gone are the days where lackluster flyers in shop windows offered the only means of capturing potential customers’ attention.

Today, it’s possible to woo your future event attendees with a myriad of engaging content types. From fleeting Instagram Stories that create intrigue (and FOMO), to eye-catching giveaways that build hype and spread the word – the possibilities are vast.

Here’s a closer look at how to make Instagram really work for your event promotion strategy:

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7 event registration hacks to help increase sales

7 event registration hacks to help increase sales

Running events can be thrilling and stressful in equal measures. There’s nothing quite like the feeling of making that first ticket sale, or witnessing the electric atmosphere at a gig that you organised. But there’s a lot of work to do to get to that place, and it can definitely come with it’s ups and downs.

One of those can be that sometimes the ticket sales don’t come flooding in as you’d imagined. This can be really disheartening, especially when you’ve put such a huge amount of effort into creating your event.

There can a number of reasons for this – but we find that the answer often lies in making some simple fixes to the way you’re running your online event registration. Here are seven hacks that could make all the difference:

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Ticket Tailor demo events

Ticket Tailor demo events

We often get asked by event creators who are looking to use Ticket Tailor whether they can see the product in action from the ticket buyers point of view. To help out we’ve pulled together this repository of demo events to highlight a range of different types of events and features that Ticket Tailor can support with. The list is not exhaustive but should give a good sense of what your customers can expect to see.

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How to write event email subject lines – 6 tips for a higher open rate

How to write event email subject lines – 6 tips for a higher open rate

From choosing the right event registration software to navigating the pervasive world of promotion – a lot goes into ensuring the success of an event.

With so much going on, it can be easy to overlook some of the finer details that could end up making all the difference.

Case in point: the event email subject line. Get it right, your customers are engaged, informed, and ready to act. In other words – you’re much more likely to get more attendees to your event. Get it wrong, your message ends up skimmed past or junked, and your email marketing efforts are wasted.

Luckily there are certain email subject line techniques that are proven to increase open rate.

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5 super easy Valentine's fundraising ideas

5 super easy Valentine's fundraising ideas

Why should I host a Valentine’s day fundraising event?

Fundraising for your charity or community group can be really effective when your events are fun and familiar to your audience.

When love is in the air, people are on the lookout for novel presents or activities to do with their partners, so Valentine’s day is the perfect time to experiment with different ways to raise money for your charity or club.

Linking your charitable events and activities to an existing celebration is a great way to drive interest, raise money, and raise awareness.

We’ve rounded up 5 easy fundraising ideas you can try out this Valentine's season:

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How to use Facebook's Custom Audiences for events

How to use Facebook's Custom Audiences for events

Facebook is an incredibly lucrative advertising medium, which is no small thanks to its industry-leading, hyper-specific targeting abilities.

On Facebook Ads, this type of targeting is specifically called ‘Custom Audiences’ – audiences that can be built out to meet a vast range of criteria.

Using them is a tried-and-tested way to reach the right people with the right information. It provides a great opportunity for events planners and marketers to connect with people who are actually likely to buy their tickets.

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Can you actually sell tickets online for free?

Can you actually sell tickets online for free?

One ticketing question we see cropping up time and time again is whether there are any free ticket-selling platforms out there. The short answer is, no – because such platforms cost money to build and run, it’s not possible for them to offer a completely free service (logical, really, when you think about it).

What gets confusing, though, is where that cost crops up – and who pays for it.

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Ticket Tailor now free for online events for the rest of 2020

Ticket Tailor now free for online events for the rest of 2020

We want to honour our commitment of supporting event organisers through the most challenging times of this crisis and will now extend our offer of being free for online events until 31st December 2020. This means that any online, virtual or streamed event taking place on or before the 31st December 2020 will incur no Ticket Tailor fees.

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