How to successfully promote an event on Instagram

How to successfully promote an event on Instagram

Thanks to its hundreds of millions of daily users, Instagram has fast become the creme de la creme of social media marketing. It works particularly well for event promotion because of its image and video-rich approach to content consumption. In other words, long gone are the days where lackluster flyers in shop windows offered the only means of capturing potential customers’ attention.

Today, it’s possible to woo your future event attendees with a myriad of engaging content types. From fleeting Instagram Stories that create intrigue (and FOMO), to eye-catching giveaways that build hype and spread the word – the possibilities are vast.

Here’s a closer look at how to make Instagram really work for your event promotion strategy:

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Here’s how to make social media actually work for your event

Here’s how to make social media actually work for your event

It’s common knowledge that social media is an essential marketing tool for events. But because the majority of us use platforms like Facebook, Instagram and Twitter in our personal lives, this can lead to the misconception that it’s easy to make them work for promotion. A Tweet here and a live stream there should be enough to get the crowds flocking to our event, right? Well… not always. With that in mind here are eight rules for making social media work hard for your event.

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