Much like many millennials (and anyone else over the age of Gen Z), you might have found yourself resisting the TikTok wave… for a time. If you’re reading this, it’s safe to assume you’re one of those who’ve realised resistance is futile – this is the second most downloaded app in the world, after all.
The fact is, TikTok no longer only appeals to dance routine mastering teens. It’s now become a powerful platform for entertainment and marketing alike, and it’s definitely not just teens who are getting in on the action. According to Hootsuite:
42% of TikTok’s audience are aged 18-24
31% of TikTok’s audience are aged 25-34
In this guide, we cover all you need to know about marketing your events on the social media platform with no less than one billion active global users. Let’s go👇.Read More