How to do online yoga classes

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How to do online yoga classes

Taking your yoga classes online is a great way to increase your reach, enjoy more flexible working hours, and reap some of the benefits of working from home.

Online yoga comes with plus points for your students too. For some, it provides the perfect solution having to fit travelling to a gym or yoga studio into an already hectic day. For others, it’s a great way to get to enjoy yoga without the anxiety that may come with ‘performing’ in front of others.

In this article, we cover off the basics you’ll need to get your online yoga classes up and running.

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How to look after staff mental health & wellbeing in the events industry

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How to look after staff mental health & wellbeing in the events industry

Anyone who works in the events industry will tell you that many of the things that make it such an exciting job can also result in classic work-related burnout. Long hours, extremely tight timescales and mind-boggling logistics are just a few of the signature features of a career in events – which all indicate that more needs to be done to protect the health and wellbeing of staff within the industry.

In fact, one study carried out by charitable social enterprise EventWell showed that event coordinating is the fifth most stressful career. The research also showed that 42% of event professionals have ended up changing careers because of stress.

If you’re an employer in the events industry, you might be wondering which steps to take to make sure you’re doing everything you can to look after your staff’s best interests. If so, you’ve come to the right place.

Let’s take a look.

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The basics of boosting ticket sales – 6 key tactics to know

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The basics of boosting ticket sales – 6 key tactics to know

When you’ve poured your heart and soul into an event, to say it’s disappointing when ticket sales flop is an understatement. But this is an eventuality many event planners face at some point in their careers – one that often has nothing to do with their event itself, but more with the fact it’s simply not landing in front of the right eyes, or in the right way.

It’s important not to let poor ticket sales dishearten you too much though. In fact, statistics show you need a pretty thick skin for any kind of sales work, which more often than not requires a determination and doggedness perhaps not found in other areas of event planning. All of this to say that sales can be a tough nut to crack, but that doesn’t mean there aren’t plenty of things you can do to drastically improve your chances of seeing those tickets fly off the shelves.

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How to use social media to increase audience engagement during an event

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How to use social media to increase audience engagement during an event

Using social media to interact with attendees during an event is a great way to increase audience engagement (with a healthy side-dose of boosting your brand awareness online).

With that in mind, here’s how to make the most of your go-to social media platforms during your event.

(PS. You might also be interested in our article on using Social to engage attendees in the run-up to events.)

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How to engage attendees on social media before an event

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How to engage attendees on social media before an event

Attendee engagement is the holy grail of successful event planning. In this article, we’re exploring how to get things off to a good start by using social media to secure that engagement long before the doors to your event actually open.

Engaging your audience, after all, should really begin from the moment your event comes onto its radar. That way you’re more likely to: a) drive ticket sales, and b) ensure attendees are genuinely impressed with your event as a whole. Let’s take a look.

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How to practice event sustainability without it feeling like a token gesture

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How to practice event sustainability without it feeling like a token gesture

Striving to make your events more sustainable is a commendable goal. But as consciousness is raised about the need for companies to be greener; to be more conscientious and less self-serving – some businesses may find themselves coming under fire for jumping on the sustainability bandwagon with less-than authentic intentions.

Trying to improve brand image by piggy-backing on a good cause without putting the time, money and effort into actually making a difference is likely to lead to worse PR traction in the long-term. Essentially it is (quite rightly) not a good look.

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