40 essential event planning questions to ask new clients

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40 essential event planning questions to ask new clients

When planning an event, knowing what questions to ask your client is a crucial part of the briefing process. Not only does it make it more likely that you’ll deliver an event that ticks all the right boxes, it can help you avoid stumbling blocks throughout the project too.

For example, as an event planner, you might find that some clients want to be heavily involved with everything you do, while others prefer to sit back and watch you work your magic from a distance. Both situations can lead to problems – whether that’s a client expecting to get too much for their budget, or berating you for organising something ‘off-brief’ when there was no brief to speak of in the first place.

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How to celebrate and support Pride month as an event creator

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How to celebrate and support Pride month as an event creator

It’s not too late to throw your hat into the ring and get involved with one of the brightest, most historically important months of the year. As an event creator, you’re used to working under pressure anyway, right? 

If you’ve always wanted to show your support for Pride, we say there really is no time like the present. Over the course of the next few weeks and beyond, there’s no reason you can’t hone your events so that they can be a true catalyst for positive change.

Let’s get stuck in 👀👇. Here’s how to celebrate and support Pride as an event creator this year, and every year:

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It’s app’ening – we’ve just launched our new & improved check-in app!

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It’s app’ening – we’ve just launched our new & improved check-in app!

It’s out with the old and in with the new today, as we launch our snazzy new check-in app – woohoo! 🎉 

For those seasoned Ticket Tailor’ers who’ve been using our Tazotix check-in app – think of this like a slicker, better looking version with a whole set of new and improved functionalities. (And a new name, too – you’ll need to search for ‘Ticket Tailor’ on the App Store or Google Play, rather than ‘Tazotix’.)

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A step-by-step guide to starting a pick-your-own event on your farm

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A step-by-step guide to starting a pick-your-own event on your farm

Although the concept is far from new, pick-your-own (PYO) farm events are experiencing a boom.

The past few years have seen eager tourists, foodies and families embrace this trend wholeheartedly, and now that spring has sprung, they’re primed and waiting for a new season of nature-inspired fun. 

Pumpkins, flowers, and berries are some of the most popular subjects of pick-your-own events (also called U-pick events). But really, the sky’s the limit when it comes to what type of fresh grown produce people are open to picking. That’s probably because these wholesome events are as much about getting out in nature and having a wonderful experience as they are about the take-home product… even more so, perhaps.

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How to cut down your event costs without losing attendees

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How to cut down your event costs without losing attendees

Times are tight for businesses and individuals alike – a point that hardly needs hammering home. As an event creator, this has potentially left you in a sticky spot. You want to keep delivering quality events, but you don’t want to pass on the rising price of pretty much everything to your customers. 

Of course, there’s nothing wrong with sensitively increasing your ticket prices – but there’s a fine balance to be achieved here, as you don’t want to run the risk of putting attendees off your events altogether. Likewise, you don’t want to cut costs in a way that compromises the essence of your events. So – how can you reassess your outgoings in a way that helps you stay afloat, but doesn’t leave attendees disappointed? Let’s take a look 👇.

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How to use AI to ace your event planning

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How to use AI to ace your event planning

You know a topic is trending when they cover it in an episode of South Park. For those who didn’t catch the one about ChatGPT – you’ve surely heard of it elsewhere. This is the new media-dominating Artificial Intelligence (AI) tool with the ability to generate text that sounds eerily as though it were written by a human. The powerful language model was developed by Open AI, and has created quite the stir since it hit the mainstream. 

But of course, it’s not the first AI tool to have come to market and shaken up the way we do things. From image generators like Artssy, to chatbots, translation apps, data analytics tools and facial recognition software – machine learning is everywhere.

So, what does this mean for event planners? In short – it’s great news. We’re officially at a point where AI can be used to streamline operations and save money, rather than being implemented as a cumbersome and expensive novelty factor. Here, we cover some of the coolest ways you can use this kind of tech to create better events more efficiently. 

Let’s take a look 👀👇.

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A beginner’s guide to event signage (with cool & creative ideas)

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A beginner’s guide to event signage (with cool & creative ideas)

Event signage might be the last thing you’ve got on your mind when you’re in the midst of planning an event for the first time. 

You’ve got your programme or schedule to organise, event ticketing platform to sort, marketing efforts to nail… and the rest. Truth is, signage can feel like one of those annoying last-minute logistics best left to a third (more expert) party to finesse. But you’ll soon realise that it can actually turn out to be a really fun way to explore your brand, and give your event that little bit of je ne sais quois – perfect for making it stand out from the competition. 

Let’s get stuck in 👇.

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Taking your yoga classes outdoors – all you need to know

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Taking your yoga classes outdoors – all you need to know

When blue skies and balmy weather are on the horizon, taking your yoga classes outside seems like a no-brainer. What could be more zen than sinking into a sun-drenched savasana? Or more grounding than feeling the actual Earth beneath your hands and feet, mid-downward dog? 

It’s true, combining nature with yoga is rich with benefits you simply can’t get indoors. And there’s the added bonus of the fact you could find yourself selling more tickets in the warmer months. Think of it this way: attendees won’t have to choose between attending your class and getting some much needed Vitamin D. 

On that note – read our quick guide to running outdoor yoga classes for all the important info you need to know 🧘👇.

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Mythology, weddings, and Proms in the Woods: This is Thorington Theatre one year on

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Mythology, weddings, and Proms in the Woods: This is Thorington Theatre one year on

Picture this: a natural amphitheatre carved into the ground by a WWII bomb, shrouded by beautiful woodland. A soundtrack of birds warbling and wildlife rustling in the nearby trees. Filling out the sustainably coppiced timber benches of the theatre; a hushed audience, waiting in eager anticipation for the magic that’s about to unfold before them.

It can only be Thorington Theatre – the unique oasis that gives the concept of outdoor theatre a new, irresistibly ethereal lease of life.

Born in 2021, this nature-shrouded host to the performing arts was the “result of good timing”. Speaking to us last year, Oscar Brennecke-Dunn, Theatre Manager at Thorington Theatre, told us how “locals had always felt that the landscape [...] was crying out to be transformed.” When the pandemic hit, it turned out that some local carpenters had time on their hands. At the same time, the farm the amphitheatre is situated on had chestnut trees in need of coppicing. And of course, at the same time as that, there was a rising demand for outdoor venues… enter: a genius new theatre crafted from sustainably sourced timber.

As if all that weren’t impressive enough, the venue has always placed an impressive amount of emphasis on sustainability, having been built with the smallest carbon footprint possible.

Now, one year on from our first chat with Oscar, and as Thorington Theatre is about to enter another busy season of plays, comedy, weddings and much more, we get the low-down on how things are going.

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Using TikTok to promote your events – your handy intro guide

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Using TikTok to promote your events – your handy intro guide

Much like many millennials (and anyone else over the age of Gen Z), you might have found yourself resisting the TikTok wave… for a time. If you’re reading this, it’s safe to assume you’re one of those who’ve realised resistance is futile – this is the second most downloaded app in the world, after all.

The fact is, TikTok no longer only appeals to dance routine mastering teens. It’s now become a powerful platform for entertainment and marketing alike, and it’s definitely not just teens who are getting in on the action. According to Hootsuite:

  • 42% of TikTok’s audience are aged 18-24 

  • 31% of TikTok’s audience are aged 25-34

As an event planner, you’ll be pleased to know TikTok is rich with promo possibilities, making it the perfect tool to boost event registrations and sell more tickets. 

In this guide, we cover all you need to know about marketing your events on the social media platform with no less than one billion active global users. Let’s go👇.

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