The best AI tools to boost your event’s visibility

The best AI tools to boost your event’s visibility

As an event creator, you can use AI to boost your event’s visibility via social media, email, Google rankings, or all of the above. For those flinching at the thought of dipping their toes into this world – don’t panic. It’s true, AI can feel daunting with new applications hitting the scene almost daily. But when broken down tool-by-tool, as we’ll do in this article, it’s easier to get to grips with than you might think.

A recent study by the Digital Marketing Institute highlights that the main benefits of using AI in marketing include:

  • Automation of routine tasks (68%)

  • Improved customer experience (46%) 

  • Improved targeting and segmentation (45%)

  • Enhanced personalisation (44%) 

Don’t be put off by the jargon. The key takeaway is that AI can help you produce better marketing content. And help you land it in front of the right people at the right time (so it has impact). Plus, it can save you a huge amount of time, helping you to broaden your event’s reach exponentially. 

Read on to learn about some of the best ways to use AI to boost your event’s visibility. And the tools that can be used to do so.

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Pride event creators tell us why Pride matters more than ever in 2024

Pride event creators tell us why Pride matters more than ever in 2024

2024’s Pride events are set to kick off in all their technicolour glory. As event creators gear up all around the world for their incredible celebrations of diversity, inclusion, and unity, we chat to two who are keen to share why Pride has always been, and is still so important.

There are some really powerful insights here – well worth a read if you’re interested in Pride, and what motivates those who make it happen 💪🌈.

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5 powerful ways ticket dependencies can supercharge your events.

5 powerful ways ticket dependencies can supercharge your events.

Ticket dependencies on Ticket Tailor allow event creators to make sure that certain tickets can only be purchased together with other ticket types. For example, you can make sure that child tickets can only be booked with an adult ticket for your family event. 

Keep reading to discover five use cases, and learn how you can make the most of this advanced ticket setting.

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Summer celebrations from around the world to inspire your events calendar

Summer celebrations from around the world to inspire your events calendar

The summer season sees a plethora of amazing celebrations and traditions take place across the globe. Learning about these can give you much-needed inspiration as an event planner. Perhaps you’re part of a PTA and always looking for interesting themes for your next fundraiser. Or maybe you’re a community event planner looking for ideas for your next cultural festival. 

Whatever your event planning goals, we’re sure you’ll find plenty of intriguing and exciting inspiration in this quick round-up of summer celebrations from around the world 🌍.

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11 steps to increase the profitability of your pumpkin patch

11 steps to increase the profitability of your pumpkin patch

Wondering how you can sell more tickets to your u-pick pumpkin patch events this autumn? It’s all about creating a fun, dynamic and totally unforgettable experience for your attendees. 

Anyone can pick up a pumpkin at the supermarket, but Halloween enthusiasts want to come to your patch to be immersed in the unmistakable atmosphere of autumn. Think: fresh countryside air, rolling fields of plump orange pumpkins, and plenty of authentic family fun. 

Sound good? Read on for some creative ways to make your pumpkin patch events stand out from the crowd this Halloween and beyond.

Top ticket-selling tip: Did you know Ticket Tailor is the leading alternative to Eventbrite, and we’re much cheaper too? Switching ticketing platforms can be one of the easiest, most effective ways to increase your events’ profitability 🙌.

See how a typical fall festival in the US could save around $93,236 by switching from Eventbrite to Ticket Tailor. 

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How an attorney turned their dream of owning a winery into a thriving, multi-venture reality

How an attorney turned their dream of owning a winery into a thriving, multi-venture reality

In this client spotlight, we speak to Amy LaBelle, founder of LaBelle Winery and all-round inspirational human. With tales of how she gradually learned the art of winemaking on the side of her “day job” as an attorney, to then end up owning a thriving, multi-location winery business – this is a true lesson in dream pursuit. And there’s no denying that the result of said dream – LaBelle Winery – is more than a little bit impressive. 

Based in Amherst, New Hampshire, its flagship location sprawls no less than 20,000 square feet. The winery, which also has a second location in Derry, NH, is the producer of an array of delicious, award-winning wines. But that’s not all – far from it in fact. The LaBelle Winery business also encompasses two award-winning restaurants, a 9-hole golf course (plus 18-hole mini golf course)... and an impressive weddings and events offering. Then there’s its gorgeous artisan marketplace. And (because why not?) a highly successful, annual Christmas lights display, aptly named LaBelle Lights. Not forgetting a whole host of public events, from wine and cheese pairing classes to murder mystery dinner parties. 

What’s perhaps most impressive is LaBelle Winery’s commitment to giving back. The business has helped over 2,000 charities since opening its doors in 2010.

Read on for our inspirational chat with Amy. There’s so much to learn here 🍷💫.

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How to set up a pumpkin patch business on your farm or land + inspirational examples

How to set up a pumpkin patch business on your farm or land + inspirational examples

Whether you’re a serious autumn/fall enthusiast (guilty as charged, over here! 🍁👋), or are just looking for a way to boost your farm’s profits, starting a pumpkin patch business could be a really rewarding experience. 

And now’s a great time to get involved – the sector is thriving. In fact, the US pumpkin industry is predicted to grow by a huge USD 368.9 million between the years 2022 to 2027.

Let’s get stuck straight into this comprehensive guide – which explains all you need to know about setting up a successful pumpkin patch business 🎃.

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How to organise and sellout a music festival in 11 steps

How to organise and sellout a music festival in 11 steps

Live music, light nights, open skies and feel-good vibes – not much can rival the atmosphere of a summertime music festival.

If you’re a serial Glasto-goer or are obsessed with your local music scene, you might be thinking about organising your own. Go for it, we say! Whether it’s to turn a profit, or simply put on an amazing event for your mates, planning a mini music festival can be a thrilling experience. It’s also a great way to start building up a portfolio if you’re looking to get into event planning as a career. Festivals can be fantastic as fundraisers, too, giving you the chance to raise money for a good cause while having a whole lot of fun.

Whatever your reasons for wanting to plan your own small music festival, you’ll need to be armed with knowledge before you get started.

Kick things off by reading our quick how-to guide👇

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Earth Day 2024: 5 sustainability insights from inspirational event pros

Earth Day 2024: 5 sustainability insights from inspirational event pros

Each year, Earth Day seeks to remind us of the importance of looking after our planet. Through its various initiatives, the movement raises awareness, inspires change, and helps us forge a deeper connection with nature.

Discover 20 Earth Day ideas for event planners >

Proud to be a B Corp, we’ve always believed businesses should balance profit with purpose, and have a crucial role in making the world a better place. Which is why we’re really thrilled to see so many inspiring, sustainably-minded event pros on the Ticket Tailor platform. A big perk of our job is that we regularly get to chat with these guys – learning all about their events, their sustainability practices, and their goals for the future.

In celebration of Earth Day 2024, we round up some of the incredible insights we’ve garnered from these knowledgeable event pros in recent years. Let’s get stuck in 🌍.

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How to get into music festival planning

How to get into music festival planning

For live-music aficionados, nothing quite beats the thrill of watching a revered band or DJ perform as the sun sets over atmospheric festival scenes. If this sounds like you, and you also happen to have exceptional organisational skills plus a passion for bringing people together – a career in music festival event planning could be a smart move.

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