5 Ways to Sell More Tickets Using Social Media

Do you struggle to promote your events on social media? Whether it's a conference, comedy night or festival, social media can be a powerful marketing tool. Whether your event is for 50 or 50,000 people, here are 5 effective ways to promote your event on social media: pedestrians-400811_640

1.Start Marketing from Day One.

Marketing your event can't be an afterthought. You need to fly out of the blocks with a plan. Your event is competing for the attention and money of your potential attendees. Make them notice you (and buy tickets) from early doors.

You need a strong brand and identity for your event. Partner that with a well-designed website and an engaging, active social media presence. Make it easy for people to buy tickets. Don't make them jump through hoops. Sell tickets online and if you're a Ticket Tailor client, integrate your box office with Facebook and your WordPress website.

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2.Find Your Attendees

Don't start promoting your event on social media without a strategy. The most important consideration is where do your potential ticket-buyers hangout? Don't waste time and effort hitting Twitter, if your client-base are Facebook users. Here are some statistics for you to consider:

  • 71% of online adults use Facebook. The fastest growing demographic is 65+.
  • 28% of online adults use Pinterest. Predominantly women.
  • 26% of online adults use Instagram. Users are mostly aged 18-29.
  • 23% of online adults use Twitter. Users are more likely to be male, under 50 and university-educated.

Let's not also forget Google+ and LinkedIn. Google+ tends to be business-to-business networking. LinkedIn is mostly professionals, with an equal split of men and women.

Don't waste time juggling multiple social media accounts. Choose two, maybe three at the most to get the best results.

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3.Harness the Social Media Power of Your Supporters

Reach-out to any artists, speakers or contributors to your event and ask them to support you via their social media accounts. A well-timed social media update containing a link to your website, or your Ticket Tailor box office is always going to be beneficial.

Engage with your attendees as much as possible on social media. Consider running competitions where they can win a prize if they share a post via their Facebook account, or retweet one of your marketing tweets. It doesn't have to be a particularly expensive giveaway but can yield great results for you in terms of exposure and engagement.

4.Create a Hashtag.

Hashtags are becoming more popular than ever now that they're being used across all social media. Create a hashtag for your event that's relevant to your brand and use it. Have it on your website landing pages, refer to it in your emails and use it across your social media accounts. Make it as memorable as possible and try and avoid complicated spelling.

See what's already out there. Don't spend hours crafting a great hashtag only to find someone's beaten you to it. Once you've created your hashtag, get it out there and monitor it. There are tools available such as Bundlepost and Tagboard as well as many others.

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5.Post-event Buzz

The event might be over but that's not the end of your social media campaign. Creating a post-event buzz and a place for attendees to connect and share experiences, will help you retain your audience and sell tickets for your future events. Use your social media accounts to:

  • Share images and video of the event.
  • If it's a corporate event, any slides/presentations should be made available.
  • Ask for feedback. Find out what went right as well as wrong. Acknowledge any mistakes made.
  • Promote your next event. You've got a connection with your social media followers. Use it!

Effective social media marketing isn't difficult. Yes, it's time-consuming but with an estimated 1.73 billion worldwide social network users in 2014, can you afford to ignore it?

How To Personalise Your Event

As an events professional, you want to give your attendees the best possible experience. It's not always that simple though is it? Despite your best efforts, are you getting less than positive feedback? Are you struggling to sell enough tickets? Learn how to truly personalise your event and blow your attendees away,every time.

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No need for crystal balls. If you've held a similar event before, what feedback did you get? Analyse your existing data and plan from it. What is the main demographic of your attendees? Is what you have planned suitable?

Every attendee will have a particular motivation for buying a ticket. Understand what that is and then you can truly start to personalise your event to perfection.

Email marketing is a tool in your armoury that you should be using and is easy to personalise. Mailchimp is a great email marketing tool that's easy to work with and will enable you to design and send out a campaign to your marketing list. Import your list of previous attendees into Mailchimp and then set it up to use placeholders. This will allow you to personalise an email, by name.

Connect your MailChimp account to your Ticket Tailor account and whenever someone buys a ticket they will automatically be added to your chosen mailing list in MailChimp. In addition, we send over the name of the event the person bought tickets for, which makes it easy to target particular ticket buyers.

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Give your event a brand identity from the start. Consider using social media accounts that are specific to your event. This will help engage your attendees as well as sell tickets. Make it easy for your attendees to interact with you on social media and make sure that you monitor the accounts regularly. You might get questions asked about the event. Not answering doesn't look too good!

Carry your brand identity through the event and afterwards. Consider holding a post-event feedback session on social media. Encourage attendees to connect with each other after the event. Consider hosting an online forum or simply encourage them to connect via your social media. You want to keep the buzz from your event going for as long as possible. This will keep your audience from deserting you and will pull new attendees in.

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What are your attendees expectations? It's not difficult, think about these points:

  • The event must start and finish on time, running to plan throughout.
  • Food and refreshments provided must be of good quality and plentiful. Any dietary requirements must be met.
  • If you're providing " freebies", they must be relevant to the event and of reasonable quality.
  • Any speakers or artists must help tell the story of the event and be completely relevant. They must know their "stuff".
  • You must be available for any queries prior to, during and after the event.
  • The attendee's experience must count. They need to take something away with them, whether that's knowledge or a new experience. They need to feel that buying a ticket wasn't a waste of money.

For 2015, make personalisation a priority. Keep your attendees happy and they'll return for future events.

Inspiration For Event Organisers In February

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It's almost February, the shortest month. Winter's still got its icy grip on us and we're not quite into the Spring/Summer events' rush. Use February as the month that you get organised for the year ahead. If you're an event organiser, here are our handy hints on how you can get inspired in February.

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If you lived in Ancient Rome, you'd know that February or "Februarius" is the month of purification. Take heed from the Romans and use this month to clear-out and refresh:

  • Revamp your social media: Plan a strategy, ditch what isn't working and take a fresh approach. Concentrate on 2/3 platforms rather than trying to do everything.
  • Reconnect with contacts that have gone quiet. Say "Hello" and use the opportunity to tell them what you've got planned for 2015.
  • Join a new network. Connect with events professionals, marketing experts and potential customers via face-to-face networking or virtual. There are many networking opportunities online. You'll find great communities on Google+ and Facebook and it's easy to join-in " Twitter hours" such as #bizhour.
  • Think about what went well in 2014 and focus on bringing those achievements into 2015.
  • Get rid of the dead wood; whether that's people, paperwork or an attitude that's holding you back. Start anew.
  • Think about how you sell tickets. Would it be beneficial to go online? Could you sell tickets more effectively?

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February isn't just about Valentine's Day. Here's what's also happening this month:

  • LGBT History Month. Find out more about the forthcoming events as well as the aims of the celebrations.
  • 8th - World Marriage Day
  • 17th - Mardi Gras/Shrove Tuesday
  • 19th - Chinese New Year
  • 26th - British Heart Foundation " Wear Red" Day.

spruce-image (11) Why not explore the Mardi Gras theme? Mardi Gras is French for " Fat Tuesday" and refers to eating rich, fatty foods before the start of Lent. It's now synonymous with partying, carnivals and fabulous costumes. Bring that festival theme to your event by:

  • Embracing the Mardi Gras colours - green,purple and gold for your theme. Go for masks, peacock feathers, crowns and beads.
  • Offering face-painting; Lots of glitter, bright colours and stars.
  • Theme the food: Think Creole, alcohol-infused cakes and plenty of chocolate.
  • When it comes to music, it's all about jazz.

Whether you're organising your first or 100th event this February, Ticket Tailor can help you sell your tickets online. Check out our 2-minute tour to find out more.

How Adamotions Sell Tickets Online

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When it comes to telling you about the benefits of selling tickets online with Ticket Tailor, is there anyone better placed than our clients? Adam Taffler, Founder of Adamotions uses Ticket Tailor to sell tickets for unique events including their Burns Night and Ceilidh (Burns Baby Burns!), coming up on the 23rd January.

Here's what Adam has to say:

What Can We Expect From Adamotions?

"We set up Adamotions for people who aren't satisfied with a passive experience. We are all about giving people unique things in unusual places. We have done everything from taking people on candlelit walks through Victorian graveyards before watching Stewart Lee and shadow puppetry, to foot stomping, sweat inducing ceilidh."

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Tell Me About The Burns Baby Burns Event (Friday 23rd January)

"It's taking place in the stunning ecclesiastical Colosseum that is St John at Hackney. There will be stags heads, malt whiskeys and Burns recitals; 3 course banquets with Haggis and pipes and fire dancing. After, the tables get cleared away and we raise the roof with the Ceilidh Liberation Front, London's most radical dance sensation. Also face-painting, a Burns poetry corner and full Burns ritual and pageant."

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How has Ticket Tailor Helped Your Ticket Sales?

"If you want to keep your customers happy, use Ticket Tailor. Our customers appreciate low booking fees and with Ticket Tailor we have been able to get them lower than anywhere else. We also love the Mailchimp link up, saves time with our mailing list."

The Ticket Tailor and Mailchimp integration is a great email marketing tool that as Adam says, saves time by allowing you to synchronise your ticket buyers with a mailing list.

Interested in hearing how Ticket Tailor can improve your ticketing? Learn more about selling tickets online with Ticket Tailor.

If you want to book tickets to the Burns Baby Burns! event, click here.

2014 Round Up

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2014 was a great year for Ticket Tailor and we couldn't have done it without the support of our clients, so thank you very much! I had lost track of all the great things that happened so I thought I’d sum them up in a blog post. We are also very excited about 2015 and the opportunities to improve Ticket Tailor further.

New features of 2014

Stripe integration We added support for taking payments for ticket sales via Stripe as an additional option to PayPal. Stripe is becoming a really popular payment system as it’s really easy to use, they pay out within 7 days, and it looks great on your box office checkout.

30% off for charities We added a 30% discount to our price plans for charities earlier in the year which has proved to be really popular. We are pleased to be helping so many charities sell tickets to their events.

Embeddable website widgets It seems hard to believe but we’ve only had embeddable website widgets for 6 months. If that means nothing, this is the ability to add your box office to your own website so customers can buy directly from your website. If you missed this, or haven’t checked it out yet, read more about it here. Shortly after we also released a WordPress plugin so you can sell tickets directly from your WordPress website too.

Event passwords and other privacy features You can now set access passwords for your events so that only those with the password can buy tickets for your event. This is great for private or exclusive events. You can also hide events from your box office listings too so that you can have events that are only accessible to those with the link.

MailChimp integration MailChimp is a popular email marketing tool for event organisers so we decided to make it easier to keep your MailChimp subscriber lists up to date with your ticket buyers.

Discount code management We have been supporting discount codes for years but until last year you had to email us to set these up for you. In 2014 we added an area to the admin panel where you can manage discount codes yourselves.

Ticket buyer self-service help area If your ticket buyer lose their tickets they can now easily re-issue them via your online box office. If they have a question about the event they can also get in touch with you directly via the contact form.

New team members of 2014

We had two new fantastic people join the team in 2014:

Lorant is our amazing product specialist who has been helping you with all your Ticket Tailor questions.

Sarah is our new resident blogger and social media manager. Sarah recently published her first post with us providing tips on how to convert your social media following in to ticket sales. Expect to see more great posts from Sarah soon.

Some great articles of 2014

The blog saw some great blog posts in 2014 including:

5 essential WordPress plugins for your Event Websites If you’ve built your event website using WordPress, here are five fantastic plugins to consider.

How to Keep No-Shows to a Minimum when Selling Tickets Online If you want to keep your no-shows to a minimum, here are a few strategies to follow.

The 101 guide for getting started when selling tickets online How to sell tickets online.

How Starting a Blog Can Sell Tickets If you’re looking to sell more tickets from your website, producing great content is a great place to start.

9 Elements of a Successful Event Website Getting your website right is easier said than done. After looking at countless websites for well-established events from around the world, we’ve narrowed down the nine core elements of a successful event website.

2015, the year of 1,000,000+ ticket sales

We are well on target to hit 1,000,000 ticket sales this year which will be a great milestone. We also have lots of great new ideas, features, and blog posts coming this year so stay tuned.

If you want to keep in touch and hear about new blog posts and features you can Follow us on Twitter or Like us on Facebook.

New Feature Announcement: Auto-hiding Tickets

When you're planning an event, you've got your hands full and time is precious. The last thing you want to do is to have to login to put tickets on and off sale. That's why we've introduced our new time-saving feature: Auto-hiding tickets. You can now “Auto-hide” tickets based on three options:

1. Hide until a set date and time 2. Hide after a set date and time 3. Hide when the tickets are sold out

Why The Auto-hide Feature Rocks

As the event organiser, you can schedule when tickets are available. For example, “Early Bird” tickets can automatically be hidden after a set date, to be replaced by another type of ticket.

You can also roll-out the release of tickets over a period of time.

When you sell-out a type of ticket, you can hide them on the listing, avoiding cluttering up the ticket page.

All this can be done when you set-up the event listing. You don’t have to keep making alterations.

How It Works

It’s easy to Auto-hide tickets. Follow how I did it:

This is the edit event screen. As you can see, I’m selling 100 Full Price tickets and 50 Student tickets for Blues Night.

Edit Event

All tickets are currently “ Active”, meaning none are hidden. Here’s how my event page looks:

Order unhidden

Now, if I wanted to hold back the release of the student tickets, say until the week before the event, back on the event screen, I would choose to “Edit ticket type”.

Edit Tickets 1

Then, I would scroll down to the “Auto-hide schedule” and hide the tickets until the chosen date and time. In this example, the week before the event.

Hiding tickets 1

If you go back into the “Edit event” screen, this is how it now looks:

Tickets Hidden

Dont forget, the full price tickets are not hidden. If you hold the cursor over the yellow warning symbol next to "Student ticket" it reminds you that you have Auto-hidden them.

This is what the event page looks like after I've Auto-hidden the student tickets:

Order tickets hidden

As you can see, the full price tickets are available to buy now. The student tickets are hidden.

The Auto-hide function is easy to use and once it’s done, it’s done. If you change your mind, just go back into the “Edit ticket type” screen and remove the schedule settings.

You can also choose to hide the ticket categories when sold out, meaning that when your tickets have sold out the ticket will no longer show on the event page. It can make the page look much cleaner and you and your customers will know exactly what is available.

Alternatively, you can choose to hide a type of ticket after a certain date.

At Ticket Tailor we want to help you sell your tickets online in the most convenient way possible. Is there a feature that you’d like us to offer? Let us know by emailing hi@tickettailor.com or leaving a comment below.

5 Tips On How To Convert Your Social Media Following Into Ticket Sales

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Running active social media accounts is now deemed to be the most effective form of cheap marketing for business. Selling tickets to your social media followers isn’t easy and it’s not always obvious how to do it. Here are 5 Ticket Tailor tips on how to sell tickets by converting your social media following:

1. Engage Your Followers

Don’t focus on the hard sell. Engage your followers by sharing news, relevant information and by asking questions. Just who would they like to see at your venue? What’s the best gig they’ve ever been to? Who would be their ultimate dinner party guest? Strike up a conversation. Show there’s a human behind your brand.

Conversion is the name of the game here. Think about what it is that you want your audience to actually do. Whether it’s “share this tweet”, “click here to buy”, “sign-up here for regular updates”, etc, all of these are valid calls to action. After reading an engaging piece of content, your audience needs to know what to do next. Tell them.

Use great visuals and easy to share content and you’ll find that loyal followers will promote your business for you

2. Make It Easy To Buy

Don’t have your followers chasing their tails to buy tickets. Make it as simple and as obvious as possible. How? Use a widget on your website or even a WordPress Plugin. If you’re selling on Facebook, use an app to sell directly.

Social media updates should enable the reader to click right through to the point of sale. They shouldn’t have to trawl through your website once they’ve decided to buy.

3. Soft Conversion

You know what it’s like. You see an event advertised for next year but you’ve neither the funds nor the motivation to buy just yet. Don’t let these potential sales go to waste. Take the soft conversion method and offer to remind your followers at a later date.

When you announce an event, give your audience the opportunity to be reminded later. Let them provide their email to you. Invite them to subscribe. Open-up that sales process that should lead to a conversion at a later date. Plus, you’ve secured their email address for future marketing.

4. Incentives

Consider running an incentive campaign for your social media followers. They get a discount, or a chance to win tickets in exchange for raising your profile; they become brand ambassadors essentially.

This works well with Facebook. Invite followers to like and share a status, in exchange for the chance to win free tickets and your event will then be publicised in their friends’ timelines. You’ll get more “likes” and more ticket sales.

Offer an exclusive discount code to Twitter followers, or on Instagram. Everyone wants to get a good deal. Let your followers know that you understand that.

5. Quality, Regular Content

The key to attracting and keeping social media followers and therefore converting to ticket sales is quality, regular content:

  • Use a blog to drive traffic to your website and to engage your audience.
  • Blog regularly (at least once a week), use original, relevant content and focus it on your target audience.
  • Update your social media at least 3 times a week. More for Twitter.
  • Remember that it’s ok to sell via social media but don’t make that the only focus. Share stories, information and the odd bit of humour goes a long way. Just be careful though. Nothing controversial!
  • Respond to your followers. Answer any queries, in a timely manner.
  • Deal with complaints via social media swiftly. Invite the complainant immediately to connect via email or phone. Don’t play out your drama in public!
  • Use your social media to create a buzz before the event and after. Once the event’s over, you’d be surprised how much the audience still wants to connect, with you and with other attendees. Remember, you don’t just want your followers to come to one event. Remind them that you’ve plenty more to offer.

It’s not about attracting 1’000s and 1’000s of random social media followers. You want engaged followers to share your content and you want to sell tickets.  Use our 5 tips to get ahead and to get the results that you need.

Find out how to use the Ticket Tailor ticketing system, our widgets and WordPress Plugin to increase your ticket sales.

Synchronise your ticket buyers with MailChimp

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Whether it's sending a reminder about the upcoming show or promoting the upcoming calendar of events, keeping in touch with ticket buyers is an important part of every event organisers job. MailChimp is a great email marketing tool that's used by many event organisers. It enables you to design and send out email campaigns to your mailing lists.

With a new MailChimp and Ticket Tailor integration you can now automatically synchronise all your ticket buyers with a mailing list in MailChimp.

MailChimp Sell Tickets

MailChimp Sell Tickets

Connect your MailChimp account to Ticket Tailor and whenever someone buys a ticket they will automatically be added to your chosen mailing list in MailChimp. In addition we send over the name of the event the person bought tickets for which makes it easy to target particular ticket buyers.

Synch MailChimp with ticket sales

Synch MailChimp with ticket sales

Read more about how to configure MailChimp with your Ticket Tailor account.

We plan to integrate with more of your favourite apps. If you have any suggestions please email them over to hi@tickettailor.com or drop them in the comments below.

Sell tickets for private events

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Sell tickets to a private party

We are excited to let you know that Ticket Tailor now lets you sell tickets online for private events with the addition of 2 key new features:

  1. Password protect your events and
  2. Hiding events from your box office.

Read our guides below on how these great new features work, and if you have any feedback please get in touch via email or using the comments section below.

Password protect your ticket sales

This features allows you to set an access password for your event page. Once configured, only those with the access password can access the event page to purchase tickets.

When editing an event click "Advanced options", and check the box that says "Password protect my event page". It will then ask you for a password, so enter whatever you want your customers to enter as the event page password.Password protect event page

Then, when your customers come to purchase tickets they will be prompted for a password before being able to purchase tickets:

Password protect ticket sales

Hiding events from your box office

Your box office page will list all the events you are selling tickets for. Sometimes you may be running private events that you don't want anybody on your box office to see, in which you can simply hide it.

When editing your event, click 'Advanced options' at the bottom of the form and tick the box that says 'Hide this event from my box office listings'. Then the only people who will be able to get to your event is those with the link.

We've been asked for these features a lot as they are very useful for selling tickets to private dinner parties, college reunion parties, office christmas parties and many more. We hope you find them useful, but if you have any feedback please don't hesitate to contact us.

How to Sell Tickets on Squarespace

Squarespace has become one of the most popular website platforms around thanks to its user-friendliness and vast array of appealing themes. It’s great for event sites, with lots of slick one-page templates to choose from, alongside more complex themes that accommodate maps, performer profiles, and basically anything else you’d need to make a fantastic online home for your event.

In this quick tutorial, we show you how to sell tickets from your Squarespace website. We’ll use Ticket Tailor as an example event registration platform that you can embed into Squarespace, but you can follow the same instructions for other registration platforms that are integrative with Squarespace too. You’ll just need to get the embed widget for whichever platform you’re using.

Let’s get started.

How to sell tickets on Squarespace

Ticket Tailor is a great option for selling tickets on your Squarespace website. You can simply set up all your event details on Ticket Tailor and then embed your ticketing widget in to your Squarespace site like so:

1) Decide where you want to add the booking widget

First up, you’ll need to decide where on your website you want people to be able to buy tickets from. This might be on a separate page or a certain section of your site if you’re using a one-page design.

For this demo we've created a page on our example website called "Buy tickets".

2) Edit the content area and click on the grey handle where you want your ticket booking widget to appear

Next, make sure you’re in editing mode on the area you want people to be able to buy tickets from. Click on the grey handle (like in the image below). This will open up a panel of various options.

 3) Click on the code option and it’ll invite you to add in some code

Click the small code icon on the panel of options. A box will then appear with the heading "EDIT CODE". This is pre-filled with "<p>Hello, World!</p>", which is what we want to replace with our Ticket Tailor (or other event registration platform) widget code.

 4) Get your widget code from your Ticket Tailor or other event registration account

Get ticket widget code for Squarespace

Get ticket widget code for Squarespace

From your Ticket Tailor account click "Box office setup", and then click "Website Embed Codes". You can click "Edit widget options if you want to choose which event you want to show and pick from some styling options. Finally highlight HTML code in the block on the right-hand side and click "Edit > Copy" from your browser.

5) Paste the code in to your Squarespace code block

Paste Code in to Sqaurespace

Paste Code in to Sqaurespace

Delete the existing code in the block and paste your widget code there instead. Click “Save" on the code editing and then click “Save again” for the content block you are editing.

6) Reload the page to preview

When you reload the widget will load on the page and if the page is public then your visitors will be able to buy tickets directly from your Squarespace website.

The widget is responsive so it will naturally work great on mobiles too.

Squarespace buy tickets on mobile

Squarespace buy tickets on mobile

That's all there is to it. Get in touch if you get stuck and we will be glad to help: hi@tickettailor.com.