What’s the likelihood of festivals going ahead this summer?

What’s the likelihood of festivals going ahead this summer?

Festivals form an integral part of the music and arts scene – not to mention the health of the economy – for many countries around the globe. Attracting tourists, generating employment, and providing an expressive place for people to gather and celebrate culture are just some of the benefits to be felt from this treasured industry.

For all these reasons and more, the question on everyone’s lips as we roll into 2021 is whether or not we’re going to see another swathe of Covid-induced cancellations this summer.

Read More

How to measure ROI for an event

How to measure ROI for an event

Thinking about return on investment when it comes to event planning can send even the savviest of event profs into a headspin. But it’s not as scary as it sounds.

Return on investment simply refers to the value you’ve gotten out of your event vs the money (and time) you put into it.

One of the main concepts to get your head around when thinking about ROI is that there are different types of value to consider outside of profit alone. Like the acquisition of new leads, new partnerships and new social media followers. Increased brand awareness, or increased awareness of a charitable cause are also other good examples of some of the non-monetary wins to be gained from events. (Some of these things will, of course, lead to monetary gains later down the line, but we’re talking about gains that aren’t a direct profit here).

Read More

How to measure the success of your event: Key performance indicators

How to measure the success of your event: Key performance indicators

The digital landscape has made it easier than ever to measure the success of events. Social media platforms and event registration sites offer rich analytic data that helps planners dig deep into what has worked about their event, and what hasn’t. But for those new to events, or even just new to the concept of measuring event success, it can be hard to know where to start.

Let’s get stuck straight in.

Read More

Beginner’s guide to promoting an event: How to advertise an upcoming event

Beginner’s guide to promoting an event: How to advertise an upcoming event

Promotion can feel elusive to those new to the event planning world. And when phrases like ‘email marketing’, ‘custom audiences’ and ‘retargeted advertising’ start getting thrown into the mix – you can soon find yourself in a spin.

Don’t worry, though. As they say – knowledge is power, and as soon as you start scrubbing up on your event marketing basics, you’ll find it’s easier than you think to get the word out, and the ticket sales rolling in.

In this article, we cover off the basics of learning how to market an event successfully. Let’s get started.

Read More

Webinar guide: How to host a webinar on Zoom (without the webinar add-on)

Webinar guide: How to host a webinar on Zoom (without the webinar add-on)

For those looking to host a webinar on Zoom, there are a fair few options to consider. Which you choose will depend on what (or if) you want to pay, and how robust you need your webinar-supporting features to be.

In this article, we break the options down, and give clear instructions on how to host a webinar on Zoom without forking out for the additional webinar add-on.

Read More

How to get sponsorship for an event

How to get sponsorship for an event

Most events – no matter the scale – could benefit from sponsorship. That could be from a multinational corporation or a grassroots organisation; either way, partnerships are one of the most lucrative ways to build stronger events. Not to mention, to make sure they’re viable from a profitability point of view.

That’s not to say all events need sponsors. But if you’re reading this article, it’s safe to assume you feel yours does. So let’s get stuck straight in.

Read More

8 event planning trends that are set to characterise 2021

8 event planning trends that are set to characterise 2021

With the Covid-19 vaccine being rolled out as we speak, and with this year of unprecedented challenges drawing to a close, 2021 sits on the horizon like an official beacon of hope. But among the celebration and tentative spirit-raising, is the awareness that things are by no means about to revert to the ‘normality' we once knew overnight. Next year will come with it’s own unique set of challenges; the events industry finding its feet again among the most difficult.

Adaptations will still need to be adopted heavily while the Covid vaccine works its way around the global population. Some of these, of course – with their ingenuity and out-the-box problem-solving – will most probably be here to stay long after Covid is no longer a prevalent threat.

With all this in mind, let’s take a look at some of the event planning trends we can expect to see over the course of 2021 (and, in some cases, beyond).

Read More

Event planning checklist: How to plan an event 

Event planning checklist: How to plan an event 

Planning your first ever successful event can be a hugely rewarding experience. But when you’re just starting out, trying to envision how that success will ever come into fruition can be overwhelming at best; totally panic-inducing at worst. Lifting yourself out of the ‘how am I ever going to manage this?’ haze is easier than you might think, though. And it all starts with breaking down the event planning process into smaller, more manageable tasks.

In this article, we’ve compiled a thorough checklist to help you on your way to setting up the perfect event.

Read More

Local Covid restrictions explained: What does the new Covid tier system mean for events in England?

England has been waiting with bated breath to discover what’s going to happen when the current national lockdown ends on 2nd December 2020. Finally, we have some answers – Boris Johnson announced on 24th November that the country will be returning to a three-tiered system of Covid restrictions until next spring.

The new rules have been set out to take us through to March 2021, and are largely the same the pre-November lockdown tier system. But there’ll be some differences – and the Prime Minister has stated that it’s likely more regions will be in the highest tier than before.

Read More

How to promote an event on Facebook

How to promote an event on Facebook

Promoting an event on Facebook – with it’s 1.62 billion daily users – seems like a no brainer. And it is; despite falling in popularity among teenagers in more recent years, the platform is still the most dominant social media brand and is constantly evolving its advertising and promotional offering.

But it’s not as simple as just creating an event page and expecting the tickets to sell out all by themselves. To promote an event successfully on Facebook, a small amount of strategic thinking and attention-to-detail can make a huge difference. In this article, we look at some of the key ways to get your event noticed on Facebook, and to promote your brand in order to increase those all-important registrations.

Read More