How to identify a target audience for your event

How to identify a target audience for your event

When it comes to planning and then marketing an event, the term ‘target audience’ can get bandied around a lot. You may have heard it’s important to make sure your promotional content is written in a tone that appeals to your target audience, for example.

Or that you should be using data about your target audience to help you decide what goes into the event itself.

All of this is well and good – but first, you need to understand exactly what an event target audience is, and how to define yours.

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The 7 most effective ways to market your event for free

The 7 most effective ways to market your event for free

Anyone with an internet connection can get the PR wheels turning for their event without spending a penny. The key is to utilise the resources at your fingertips wisely, instead of blindly posting on social media in the hope that it’ll attract attendees to your event. The fact is, Facebook, Instagram and Twitter are awash with people trying to get heard – so it’s important to have at least a few tricks up your sleeve when it comes to rising above the white noise.

In this article, we look at seven effective ways to market your event for free.

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What events can I run in England? A guide to leaving lockdown

What events can I run in England? A guide to leaving lockdown

On 22nd February 2021, Prime Minister Boris Johnson announced a new four-stage plan for the easing of lockdown in the UK.

The question on everyone’s lips, of course, is what exactly does this mean for the events we miss so much?

When can exercise classes start? Do they have to be indoors, or outdoors, and how many people can attend? When can we get back to gigging? And will there be a limit on attendance capacity? What about conferences? Exhibitions? Nightclub events?

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Client spotlight: Broadway star Lena Hall on her virtual concerts

Client spotlight: Broadway star Lena Hall on her virtual concerts

Lena Hall is a Broadway star, Grammy-nominated singer and professional actor. But in 2020 she launched her Lena Hall Virtually Live shows and, in turn, she became a virtual event organiser, producer, technician, performer and, with a little help from Ticket Tailor, an expert at selling tickets for virtual concerts. A very 2020 career change if we may say so! Lena kindly gave us some of her time to tell us about the last year and how virtual events came to the rescue, for her, but also her eager community of Zoom fans!

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Staying nimble with Can-crushers

Staying nimble with Can-crushers

I remember a time when a customer would make a feature request, and in the same week, we could derive a solution and deploy it. It’s one of the benefits of being scrappy in the early days of starting a company with a small number of customers.

As we have grown we have become less scrappy and introduced new processes, which, for a lot of our work, are essential for us to deliver consistent, high-quality software, as a team.

However, processes come at a cost: they can reduce autonomy and can create more work in themselves, potentially slowing us down. Not all work requires this level of diligence and we often found that simple tasks were often getting clogged up in a backlog. Alarm bells start ringing when we spend more time talking about a task than it takes to actually do the task.

To solve this we came up with a really simple solution called Can-crushers.

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Updates to our recurring events features

Updates to our recurring events features

We’ve been overwhelmed with the take-up of our recurring events feature. Box offices have been using this feature to sell tickets for zoos, theme parks, museums, classes and so much more. It’s so exciting to see events live and selling tickets months into the future. To ensure we continue to optimise and improve the usability of this feature we’ve made some handy updates for you to check out.

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5 easy things you can do to support music venues & nightlife

5 easy things you can do to support music venues & nightlife

We are all well aware by now of the devastating impact the Covid-19 pandemic has had on music and nightlife industries around the world. In a crisis where cutting out human contact has been one of the main lines of defence, the effervescent world of live music has been caught in the crossfire in the most impossible way.

Almost a year on from the first venue closures, the calls-to-action to save our nightlife and music venues are – quite rightly – getting louder and more urgent by the day. In both the UK and US, we’re seeing strident efforts to raise awareness of the need for intervention now if we want to prevent our favourite cities from turning into “ghost towns” (as warned by one UK MP).

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